Campaign Marketing Executive

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This position will be based in London and require you to be in the office 3 days a week.

Job Accountabilities And KPI

• On-time implementation for international campaigns
• PPC management – develop, optimise and deliver PPC strategies across multiple platforms
• Number of leads – monitored and reported weekly
• Management of publication adverts
• Promoting publication and increasing readership
• Bi-weekly newsletters, quarterly magazines, and yearbook delivery
• Webinar marketing
• Manage the social media accounts across a range of portfolios and topic areas
• Manage external social media agencies where appropriate
• To manage all marketing channels effectively, within a budget and under time constraints
• Increase engagement and bookings through social media
• Increase social media following
• Briefing design on engaging banners
• Building relevant and appropriate creativity into campaigns wherever possible
• Timely completion of final event analysis
• Email KPIs such as OR, CTR
• Website bookings
• Revenue

Key Responsibilities:

• Planning, budgeting, and implementing effective marketing campaigns for small events
• Planning the social media activities for large scale events and reporting back to the marketing lead for the project
• Full responsibility to leverage the marketing mix for omnichannel campaigns; with a focus on the performance of digital channels (including web, marketing database, email, social media, display and PPC advertising campaigns)
• Design impactful demand-generation campaigns through all online and offline channels
• Dedicated segmentation and targeting plan for all campaigns based on analysis and brief supplied
• Set up products and campaigns in our marketing and CRM system
• Manage email campaigns independently
• Work on content such as blog posts, whitepapers, interviews, and reports for training
• Social media management – managing social platforms such as Instagram, Facebook, Twitter, LinkedIn and Youtube
• Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout
• Identify a data acquisition strategy to grow the existing databases
• Set up and management of media deals with external organisations to ensure maximum exposure at the lowest cost to training
• Work closely with the telesales function on key campaigns and incorporate customer feedback
• Manage budgets
• Coordination of design and production of all marketing collateral, including event brochures, advertisements, banners/emails etc.
• Providing KPI reports for update meetings with Campaign Director and Senior Marketing Managers

Qualifications

Knowledge And Experience Required For The Role

• 1+ years working in a marketing or sales role
• PPC management
• Strong copywriting skills
• BSc/MSc degree in business, marketing, journalism or related
• Hand-on experience with a range of print and digital marketing channels
• Demonstrated knowledge of Digital Marketing including email marketing

Attributes Required For The Role

• Motivated to perform
• Adaptable to change and a fast-paced environment
• Enjoys a challenge and finding solutions to problems
• Positive in outlook and approach
• A drive to improve and do things better
• A willingness to do a variety of related job duties
• Understanding of direct and digital marketing
• Exposure to design
• Ability to set goals and execute under tight deadlines

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.