Digital Marketing Executive

Digital Marketing Executive

London Full-Time 28800 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage digital marketing campaigns, optimize websites, and maintain social media presence.
  • Company: Informa Markets creates global platforms for industries with over 500 large-scale events annually.
  • Benefits: Enjoy flexible work options, community events, volunteer days, and generous leave policies.
  • Why this job: Join a dynamic team, develop your skills, and make a real impact in the digital marketing space.
  • Qualifications: Experience in digital marketing, SEO, and web analytics; strong communication and collaboration skills required.
  • Other info: We value energy and ambition; all backgrounds are welcome to apply.

The predicted salary is between 28800 - 42000 £ per year.

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

You will have practical knowledge and experience in running paid media campaigns, social media management and website management. You will have a good understanding of SEO best practices, conversion rate optimisation and have previous experience using web analytics platforms.

Job Summary/Responsibilities

  • Manage paid media agency to ensure campaigns are fully optimized and delivering on target and on budget
  • Maintain websites, ensuring they are fully optimised for best practice SEO
  • Build out tailored landing pages for campaigns and produce A/B test and optimisation plans to increase conversion rate
  • Have responsibility for maintaining the social media calendar, collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/video, post scheduling, and community management
  • Develop an in-depth knowledge of the target audience, understand digital behaviours of the Vitafoods & Fi audience, through continual testing and reporting on websites and campaign performance

Qualifications

Skills required

  • Experience with managing and delivering digital marketing campaigns that hit channel KPIs, including Google ads, LinkedIn and/or Meta ads, organic social and SEO
  • Previous experience with CMS platforms e.g. Adobe Experience Manager
  • Previous experience of using design tools: e.g. Canva, Photoshop
  • Previous experience working with web analytics platforms e.g. Google Analytics or Adobe Analytics
  • Proactive approach to constant analysis and optimization
  • Good communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously
  • Agency management is a bonus

Qualities needed :

  • Collaborative worker
  • Good communication/interpersonal skills both written and verbal
  • A positive ‘can do’ attitude, willing to go the extra mile and eager to develop new skills
  • Willingness to help colleagues and share best practices
  • Displays energy, enthusiasm and initiative
  • Willingness to travel

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 24 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here .

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Digital Marketing Executive employer: Informa Connect Limited

At Informa Markets, we pride ourselves on being an exceptional employer that fosters a rewarding and supportive work environment. Our culture emphasizes flexibility, collaboration, and personal growth, offering employees the chance to develop their careers through tailored training and mentoring opportunities. With generous benefits like 24 days of annual leave, volunteer days, and a strong commitment to diversity and inclusion, joining our team means becoming part of a vibrant community dedicated to making a meaningful impact in the digital marketing landscape.
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Contact Detail:

Informa Connect Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Marketing Executive

✨Tip Number 1

Familiarize yourself with the latest trends in digital marketing, especially in paid media campaigns and social media management. This will not only help you understand the industry better but also allow you to speak confidently about your knowledge during interviews.

✨Tip Number 2

Gain hands-on experience with web analytics platforms like Google Analytics or Adobe Analytics. Being able to demonstrate your ability to analyze data and optimize campaigns will set you apart from other candidates.

✨Tip Number 3

Showcase your creativity by building a portfolio of tailored landing pages and A/B test results. This practical evidence of your skills can be a great conversation starter and highlight your proactive approach to optimization.

✨Tip Number 4

Network with professionals in the digital marketing field, especially those who have experience in agency management. Building these connections can provide valuable insights and potentially lead to referrals for job openings.

We think you need these skills to ace Digital Marketing Executive

Paid Media Campaign Management
Social Media Management
Website Management
SEO Best Practices
Conversion Rate Optimization
Web Analytics Platforms (e.g., Google Analytics, Adobe Analytics)
CMS Platforms (e.g., Adobe Experience Manager)
Design Tools (e.g., Canva, Photoshop)
Data Analysis and Reporting
Communication Skills
Presentation Skills
Time Management
Agency Management
Collaborative Work
Content Creation
Community Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in managing paid media campaigns and social media. Use keywords from the job description to align your skills with what Informa Markets is looking for.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of SEO best practices. Mention specific examples of past campaigns you've managed and how they achieved their KPIs.

Showcase Your Analytical Skills: In your application, emphasize your experience with web analytics platforms like Google Analytics or Adobe Analytics. Provide examples of how you've used data to optimize campaigns and improve conversion rates.

Highlight Collaboration Experience: Since the role requires collaboration with various stakeholders, include examples of how you've successfully worked in teams. Discuss your communication skills and any experience you have in agency management.

How to prepare for a job interview at Informa Connect Limited

✨Showcase Your Campaign Success

Be prepared to discuss specific examples of digital marketing campaigns you've managed. Highlight how you met or exceeded KPIs, particularly in paid media and social media management.

✨Demonstrate SEO Knowledge

Since the role requires a good understanding of SEO best practices, be ready to explain your approach to optimizing websites and improving conversion rates. Share any tools or strategies you've successfully implemented.

✨Familiarize Yourself with Analytics Tools

Make sure you can talk about your experience with web analytics platforms like Google Analytics or Adobe Analytics. Discuss how you've used data to inform your marketing strategies and optimize campaigns.

✨Emphasize Collaboration Skills

The job emphasizes teamwork, so be ready to share examples of how you've collaborated with different stakeholders, such as marketing, content, and sales teams, to achieve common goals.

Digital Marketing Executive
Informa Connect Limited
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