Conference Sponsorship Sales Director - Foodservice

Conference Sponsorship Sales Director - Foodservice

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sponsorship sales for major industry events and build key relationships.
  • Company: Join Informa, a top global business with a vibrant culture.
  • Benefits: Enjoy flexible working, generous leave, and professional development opportunities.
  • Why this job: Shape the future of restaurant events while travelling across Europe and APAC.
  • Qualifications: 5+ years in event sales with strong relationship-building skills.
  • Other info: Collaborative team environment with a focus on personal growth and community.

The predicted salary is between 36000 - 60000 £ per year.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries. Our purpose is to connect our customers to information and people that help them know more, do more and be more. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

We’re seeking a dynamic Conference Sponsorship Sales Director to join our international events team, focusing on driving sponsorship revenue from European and APAC markets. This role combines strategic sales expertise with deep industry knowledge development, positioning you as a key relationship builder in the global restaurant and foodservice technology sectors. This role is based in our 240 Blackfriars Rd office.

Primary Responsibilities
  • Sponsorship Sales
    • Drive sponsorship sales for the flagship Global Restaurant Leadership Conference (France 2026) and other premier industry events.
    • Develop and execute sales strategies targeting European-headquartered companies and international prospects outside the US market.
    • Sell European companies into US-based events including Restaurant Leadership Conference and FS Tech.
    • Meet and exceed annual sponsorship revenue targets through strategic account management and new business development.
  • Market Development & Expertise
    • Evolve into a subject matter expert on European and APAC restaurant industry trends, challenges, and opportunities.
    • Build and maintain relationships with restaurant operators and buyers to drive event attendance.
    • Identify emerging market opportunities and provide strategic insights to the broader team.
    • Represent the company at major European food shows and industry events.
  • Relationship Management
    • Cultivate long-term partnerships with key industry stakeholders across Europe and APAC.
    • Develop a robust pipeline of prospects through networking, industry engagement, and strategic outreach.
    • Collaborate closely with US-based team members to ensure seamless client experience and knowledge sharing.
Travel Requirements
  • Regular travel to major European food shows and industry conferences.
  • Occasional travel to Dubai and other APAC locations for market development.
  • Estimated travel: 20-40% of time.
Qualifications
  • Required Qualifications
    • Experience: Minimum 5+ years in event sales, with preference for executive conference sales experience.
    • Industry Knowledge: Restaurant industry experience required.
    • Location: Based in London with ability to travel extensively across Europe and APAC. Other European locations possible.
    • Skills: Proven track record of meeting/exceeding sales targets in B2B environment.
Ideal Candidate Profile
  • Strong relationship-building skills with C-level executives and decision makers.
  • Understanding of the European business landscape and cultural nuances.
  • Excellent communication and presentation skills.
  • Self-motivated with ability to work independently while being part of a distributed team.
  • Strategic thinker with tactical execution capabilities.
  • Passion for the restaurant and foodservice industry.
Why This Role is Perfect for You
  • Expand Your Expertise: Deepen your knowledge of the European and APAC restaurant and foodservice technology sectors while becoming a trusted industry expert.
  • Build Global Relationships: Work with top-tier clients and stakeholders across Europe, APAC, and beyond, positioning yourself as a key player in the global market.
  • Shape Industry Events: Play a pivotal role in the success of flagship events like the Global Restaurant Leadership Conference (France 2026) and other premier gatherings.
  • Travel the World: Represent Informa at major European food shows, industry conferences, and market development trips to Dubai and APAC locations.
Team Structure

This position will be part of a collaborative team based in the United States, requiring strong communication skills and comfort with remote team dynamics while maintaining independence in the European market.

Ready to drive the future of restaurant industry events across Europe and APAC? We want to hear from you.

Additional Information

We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.

  • Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and active diversity and inclusion networks.
  • Broader impact: take up to four days per year to volunteer, with charity match funding available.
  • Career opportunity: bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. We support internal job moves.
  • Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from almost anywhere for up to four weeks a year.
  • A flexible range of personal benefits to choose from, plus company funded private medical cover.
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
  • Recognition for great work, with global awards and kudos programmes.
  • As an international company, the chance to collaborate with teams around the world.

We welcome applicants who bring energy and ambition and who will roll up their sleeves to help make things happen. If you have most – though not all – of the listed skills and experience, we encourage your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. We are an Equal Opportunities Employer and base decisions on relevant qualifications and merit without discrimination based on protected characteristics.

Conference Sponsorship Sales Director - Foodservice employer: Informa Connect - Global Finance

Informa is an exceptional employer, offering a vibrant work culture that prioritises collaboration and personal growth. With a strong focus on employee development through bespoke training and mentoring, alongside generous benefits like 25 days of annual leave and opportunities for global travel, you will thrive in a supportive environment that values your contributions. Join us in our London office to connect with industry leaders and shape the future of the restaurant and foodservice sectors while enjoying a fulfilling career.
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Contact Detail:

Informa Connect - Global Finance Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Conference Sponsorship Sales Director - Foodservice

✨Tip Number 1

Network like a pro! Attend industry events and food shows to meet potential clients and partners. Remember, it's all about building those relationships that can lead to sponsorship opportunities.

✨Tip Number 2

Show your expertise! Keep up with the latest trends in the restaurant and foodservice sectors. When you chat with prospects, drop some knowledge bombs to position yourself as a go-to expert.

✨Tip Number 3

Follow up, follow up, follow up! After meeting someone, shoot them a quick email or connect on LinkedIn. A little persistence goes a long way in keeping you top of mind for future sponsorship deals.

✨Tip Number 4

Apply through our website! It’s the best way to get noticed by our team. Plus, it shows you’re serious about joining us in driving the future of restaurant industry events across Europe and APAC.

We think you need these skills to ace Conference Sponsorship Sales Director - Foodservice

Sponsorship Sales
Strategic Account Management
B2B Sales
Relationship Building
Industry Knowledge in Restaurant Sector
Market Development
Networking Skills
Communication Skills
Presentation Skills
Self-Motivation
Strategic Thinking
Cultural Awareness
Team Collaboration
Travel Flexibility

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Conference Sponsorship Sales Director role. Highlight your experience in event sales and any specific achievements in the restaurant industry. We want to see how you can bring value to our team!

Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for the foodservice industry and how your skills align with our goals. Remember, this is your chance to stand out!

Showcase Your Relationship-Building Skills: In this role, building relationships is key. Use your application to demonstrate your experience working with C-level executives and how you've successfully managed client relationships in the past. We love seeing those success stories!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Informa!

How to prepare for a job interview at Informa Connect - Global Finance

✨Know Your Stuff

Make sure you’re well-versed in the latest trends and challenges in the European and APAC restaurant industry. Research key players, emerging technologies, and market opportunities so you can speak confidently about how your expertise aligns with the company's goals.

✨Build Relationships Before the Interview

Networking is crucial in this role. Reach out to industry contacts or attend relevant events before your interview. This will not only give you insights into the company culture but also help you establish rapport with potential colleagues.

✨Showcase Your Sales Success

Prepare specific examples of how you’ve met or exceeded sales targets in previous roles. Use metrics to quantify your achievements, as this will demonstrate your ability to drive sponsorship revenue effectively.

✨Be Ready for Cultural Nuances

Since this role involves working across different markets, be prepared to discuss how you navigate cultural differences in business. Share experiences where you successfully adapted your approach to suit various stakeholders in Europe and APAC.

Conference Sponsorship Sales Director - Foodservice
Informa Connect - Global Finance
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