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For Companies At a Glance
- Tasks: Analyse marketing data to drive revenue and optimise lead quality.
- Company: Join inforcer, a leader in cybersecurity solutions with a focus on innovation.
- Benefits: Attractive salary, flexible working hours, and professional development opportunities.
- Other info: Enjoy regular team socials and a supportive, inclusive workplace.
- Why this job: Make a real impact by turning data into actionable insights in a fast-paced environment.
- Qualifications: 3+ years in B2B marketing, strong data analytics skills, and HubSpot expertise.
The predicted salary is between 50000 - 65000 £ per year.
About Us
inforcer is a leading provider of innovative solutions in the cybersecurity sector and dedicated to enhancing efficiency, improving security, and driving success for our clients. We focus on providing MSPs with fundamental tools and technology they need to manage Microsoft Security policies for multiple tenants in a simple and effective way. Our mission is to be inforced in every MSP!
About the Role
We’re looking for a highly impactful and data‑driven Marketing Analytics Manager to join the inforcer team. You will be responsible for ensuring our marketing and sales teams have accurate data, clear attribution, and actionable insights to drive revenue. You’ll work at the intersection of marketing and sales to improve funnel performance, optimize lead quality, and provide visibility into what’s actually driving pipeline and closed‑won business. The ideal candidate will be a data analyst with a marketing lens. If you love to work on exciting marketing projects, in fast paced environments, we’d love to hear from you!
What you’ll be doing
- Gather and review data from all marketing sources, including but not exclusive to PPC, SEO, Events, Email Campaigns, Webinars and CRM data
- Work in close partnership with the events, marketing and sales teams to collate useful insights to help optimise the funnel
- Own full‑funnel reporting from Lead → SQL → Opportunity → Closed Won
- Analyse conversion rates at every stage and identify opportunities to improve pipeline velocity
- Partner with marketing and sales leadership to turn insights into action
- Track and report on speed‑to‑lead and SLA adherence
- Deliver clear, board‑level reporting on marketing ROI and KPI dashboards
- Own all global marketing and events reporting and automation in our CRM, HubSpot
- Support multiple marketing initiatives in parallel without losing attention to detail
- Measure campaign performance against goals and feed insights back into future planning
- Continuously improve marketing processes, workflows, and ways of working
- Conduct ongoing analysis to identify performance issues and optimization opportunities
What We Can Offer You
- Competitive Compensation: Attractive salary, Pension contribution scheme through Nest, Competitive annual leave allowance
- Work‑Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work‑life balance
- Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month
- Investing in Your Future: We encourage a growth mindset through proactive development opportunities such as continuous learning, professional training programs, and career advancement paths
- Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation
- Employee Recognition: Programs to recognise and reward employees for their contributions and achievements
Skills We Need for This Role
- 3+ years of B2B marketing experience, preferably in a digital marketing focused role in a fast‑paced environment
- Experience using marketing project management tools such as Asana
- Previous experience within the MSP or Cybersecurity industry is highly advantageous
- Deep expertise in HubSpot (reporting, workflows, attribution, lifecycle stages)
- Experience building and optimizing lead scoring models
- Strong knowledge of SEO, B2B SaaS Funnel analytics and pipeline metrics and marketing principals
- Experience with multi‑touch attribution and channel ROI reporting
- Excellent data analytics experience
- Experience working with BI tools (e.g., Power BI or equivalent)
- Proven ability to translate data into insights that drive action
- Experience working closely with Sales teams
- Familiarity with tools like SEMrush, LinkedIn Ads, and HubSpot integrations
inforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Marketing Analytics Manager employer: inforcer
Contact Detail:
inforcer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity and marketing analytics space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, especially those related to marketing. Use real-world examples to demonstrate how your insights drove results. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of HubSpot and other relevant tools. Be ready to discuss how you've used data to optimise marketing funnels and improve conversion rates. We want to see your analytical mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the inforcer team. Let’s get you on board!
We think you need these skills to ace Marketing Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Analytics Manager. Highlight your B2B marketing experience and any specific tools you've used, like HubSpot or Asana, to show us you're the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for data-driven marketing and how your previous experiences align with our mission at inforcer. Let us know why you want to join our team!
Showcase Your Analytical Skills: We love data! In your application, give examples of how you've used analytics to drive marketing decisions. Whether it's improving conversion rates or optimising lead quality, we want to see your impact!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at inforcer
✨Know Your Data Inside Out
As a Marketing Analytics Manager, you'll be expected to have a strong grasp of data analytics. Make sure you can discuss your experience with data sources like PPC, SEO, and CRM systems. Prepare examples of how you've used data to drive marketing decisions and improve funnel performance.
✨Familiarise Yourself with HubSpot
Since HubSpot is crucial for this role, brush up on your knowledge of its reporting and workflow features. Be ready to explain how you've used HubSpot in previous roles, particularly in relation to lead scoring models and multi-touch attribution.
✨Showcase Your Collaboration Skills
This position requires close partnership with marketing and sales teams. Think of specific instances where you've successfully collaborated across departments to achieve common goals. Highlight your ability to turn insights into actionable strategies that benefit the entire team.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to optimise marketing processes. Prepare to discuss how you've identified performance issues in the past and the steps you took to resolve them. Use concrete examples to illustrate your thought process and results.