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- Tasks: Analyse marketing data to drive insights and optimise sales funnels.
- Company: Join inforcer, a leader in cybersecurity solutions with a focus on innovation.
- Benefits: Enjoy competitive pay, flexible hours, and opportunities for professional growth.
- Other info: Be part of a diverse team that values collaboration and celebrates achievements.
- Why this job: Make an impact by transforming data into actionable marketing strategies.
- Qualifications: 3+ years in B2B marketing, strong data analytics skills, and HubSpot expertise.
The predicted salary is between 35000 - 45000 £ per year.
inforcer is a leading provider of innovative solutions in the cybersecurity sector and dedicated to enhancing efficiency, improving security, and driving success for our clients. We focus on providing MSPs with fundamental tools and technology they need to manage Microsoft Security policies for multiple tenants in a simple and effective way. Our mission is to be inforced in every MSP!
We’re looking for a highly impactful and data‑driven Marketing Analyst to join the inforcer team. You will be responsible for ensuring our marketing and sales teams have accurate data, clear attribution, and actionable insights to drive revenue. You’ll work at the intersection of marketing and sales to improve funnel performance, optimize lead quality, and provide visibility into what’s actually driving pipeline and closed‑won business. The ideal candidate will be a data analyst with a marketing lens. If you love to work on exciting marketing projects in fast paced environments, we’d love to hear from you!
What you’ll be doing:
- Gather and review data from all marketing sources, including but not exclusive to PPC, SEO, Events, Email Campaigns, Webinars, and CRM data
- Working in close partnership with the events, marketing and sales teams to collate useful insights to help optimise the funnel
- Own full‑funnel reporting from Lead → SQL → Opportunity → Closed Won
- Analyse conversion rates at every stage and identify opportunities to improve pipeline velocity
- Partner with marketing and sales leadership to turn insights into action
- Track and report on speed‑to‑lead and SLA adherence
- Deliver clear, board‑level reporting on marketing ROI and KPI dashboards
- Own all global marketing and events reporting and automation in our CRM, HubSpot
- Support multiple marketing initiatives in parallel without losing attention to detail
- Measure campaign performance against goals and feed insights back into future planning
- Continuously improve marketing processes, workflows, and ways of working
- Conduct ongoing analysis to identify performance issues and optimization opportunities
What We Can Offer You:
- Competitive Compensation: Attractive salary, pension contribution scheme through Nest, competitive annual leave allowance
- Work‑Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work‑life balance
- Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month
- Investing in Your Future: We encourage a growth mindset through proactive development opportunities, such as continuous learning opportunities, professional training programs, and career advancement paths
- Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation
- Employee Recognition: Programs to recognise and reward employees for their contributions and achievements
Skills We Need for This Role:
- 3+ years of B2B marketing experience, preferably in a digital marketing focused role in a fast‑paced environment
- Experience using marketing project management tools such as Asana
- Previous experience within the MSP or Cybersecurity industry is highly advantageous
- Deep expertise in HubSpot (reporting, workflows, attribution, lifecycle stages)
- Experience building and optimizing lead scoring models
- Strong knowledge of SEO, B2B SaaS funnel analytics and pipeline metrics and marketing principals
- Experience with multi‑touch attribution and channel ROI reporting
- Excellent data analytics experience
- Experience working with BI tools (e.g., Power BI or equivalent)
- Proven ability to translate data into insights that drive action
- Experience working closely with Sales teams
- Familiarity with tools like SEMrush, LinkedIn Ads, and HubSpot integrations
Don’t quite have all of these skills? Why not apply and our team can review your experience and fit for the role. We’d love to hear from you! inforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Marketing Analyst employer: inforcer
Contact Detail:
inforcer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing analysis work. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your data-driven insights can help improve their marketing strategies and drive revenue.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Analyst role. Highlight your B2B marketing experience and any relevant skills, especially those related to data analytics and HubSpot. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your experience can help us drive success at inforcer. Keep it concise but impactful – we love a good story!
Show Off Your Data Skills: Since this role is all about data, make sure to showcase your analytical skills. Mention specific tools you've used, like Power BI or HubSpot, and any successful projects where you turned data into actionable insights. We’re keen to see your data-driven mindset!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at inforcer
✨Know Your Data
As a Marketing Analyst, you'll be working with a lot of data. Make sure you brush up on your analytics skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare examples of how you've improved conversion rates or optimised campaigns based on insights you've gathered.
✨Familiarise Yourself with HubSpot
Since HubSpot is a key tool for this role, it’s crucial to demonstrate your expertise. If you’ve worked with HubSpot before, be prepared to talk about specific projects where you utilised its reporting and automation features. If not, do some research and understand its functionalities so you can speak confidently about it.
✨Understand the MSP Landscape
Inforcer operates within the MSP and cybersecurity sectors, so having a grasp of these industries will set you apart. Research current trends, challenges, and opportunities in the MSP market. This knowledge will help you articulate how you can contribute to their mission effectively.
✨Prepare Questions
Interviews are a two-way street! Prepare insightful questions that show your interest in the role and the company. Ask about their current marketing strategies, how they measure success, or what tools they use for reporting. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.