At a Glance
- Tasks: Lead innovative marketing initiatives to drive demand and revenue in a fast-paced tech environment.
- Company: Join a rapidly growing tech company specialising in cybersecurity and AI solutions.
- Benefits: Enjoy a steep learning curve, team socials, and recognition for your contributions.
- Other info: Embrace challenges and thrive in a dynamic, supportive culture.
- Why this job: Make a real impact in a high-trust environment with exceptional colleagues.
- Qualifications: 5+ years in MSP marketing with strong sales collaboration skills.
The predicted salary is between 49500 - 60500 £ per year.
About Us
Inforcer is one of the fastest growing technology organisations in the world and a leading provider of cutting-edge cybersecurity and AI solutions to support the SMB market. We provide MSPs (Managed Service Providers) with the fundamental technology they need to manage and secure Microsoft 365 at scale and deliver AI services. Our mission is to be inforced in every MSP!
About the Role
We are seeking a talented and motivated Senior Demand Generation Manager to join our team. In this role, you will own and execute a wide range of go-to-market initiatives across the funnel. This is a true generalist role, ideal for someone who enjoys building, operationalising, and optimising programs that drive pipeline and revenue. You’ll work closely with Sales, RevOps, Product Marketing, and external partners to ensure campaigns are executed well, leads are followed up properly, and marketing efforts translate into measurable business impact. If you are looking for a role that involves strategy, execution, and enablement with a strong bias toward action and results, we would love to hear from you!
What you’ll be doing
- Sales Enablement & Revenue Alignment
- Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions.
- Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems.
- Work directly with Sales to drive adoption, compliance, and feedback on enablement programs.
- Help improve speed-to-lead, follow-up consistency, and funnel conversion rates.
- Account-Based Marketing (ABM)
- Partner hand-in-hand with Sales to plan, execute, and measure ABM programs.
- Support account selection, messaging alignment, outreach coordination, and campaign execution.
- Track engagement, influence, and pipeline impact for target accounts.
- Campaign Creation & Execution
- Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays.
- Coordinate timelines, assets, messaging, and execution across teams and vendors.
- Ensure campaigns are delivered on time, on brand, and aligned to pipeline goals.
- Lead Nurture & Funnel Optimization
- Build and manage lead nurture programs that move prospects from awareness to consideration to conversion.
- Segment audiences and tailor messaging by persona, intent, and funnel stage.
- Continuously test and improve nurture performance using engagement and conversion data.
- Vendor & Partner Management
- Work with and support external vendors and agencies across content creation, digital marketing, SEO/GEO, and other initiatives.
- Ensure vendors are aligned to goals, timelines, and quality expectations.
- Act as the internal owner to keep work moving and accountable.
What We Can Offer You
- Steep Learning Curve: We believe people leave organisations when learning stops. We promise a steep and continuous learning curve to both challenge and develop our people.
- Real Impact: We operate in a high-trust and autonomous environment where you can make a real impact and difference in your role and across the company.
- Transparency and Honesty: We believe honest and clear communication creates a highly collaborative culture.
- A+ Global Team: Our people power every part of our business, and we look for individuals who bring genuine passion to their role and operate at their very best.
- Regular Team Socials: We celebrate our team, our milestones, promotions and achievements with social events every month.
- Employee Recognition: Programs to recognise and reward our top contributors for their achievements and efforts.
Skills We Need for This Role
- 5+ years of MSP marketing experience in demand-focused role.
- Proven experience working closely with Sales and RevOps teams.
- Strong understanding of full-funnel marketing, from first touch to closed-won.
- Experience building and executing lead nurture programs and sales enablement workflows.
- Comfortable managing multiple initiatives simultaneously without losing attention to detail.
- Data-driven mindset with the ability to translate activity into business impact.
- Clear communicator who can work cross-functionally and keep stakeholders aligned.
Inforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Senior Demand Generation Manager in London employer: inforcer
Inforcer is an exceptional employer that fosters a culture of continuous learning and collaboration, making it an ideal place for a Partner Development Executive to thrive. With a focus on personal growth, employees are empowered to take ownership of their learning while being supported by a team of high-performing individuals. The company's commitment to transparency, regular team socials, and recognition programs ensures that every employee feels valued and can make a real impact in the fast-paced world of cybersecurity and AI solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for inforcer and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like inforcer are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with inforcer on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at inforcer. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Demand Generation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit inforcer. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of inforcer:Show us that you’ve done your homework! In your application, briefly mention what you admire about inforcer’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at inforcer
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at inforcer will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At inforcer, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
