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For Companies At a Glance
- Tasks: Analyse marketing data to drive revenue and optimise lead quality.
- Company: Join inforcer, a leader in cybersecurity solutions with a focus on innovation.
- Benefits: Competitive salary, flexible working hours, and professional development opportunities.
- Other info: Inclusive workplace with regular team socials and growth opportunities.
- Why this job: Make a real impact by turning data into actionable insights in a fast-paced environment.
- Qualifications: 3+ years in B2B marketing, strong data analytics skills, and experience with HubSpot.
The predicted salary is between 45000 - 55000 £ per year.
About Us
inforcer is a leading provider of innovative solutions in the cybersecurity sector and dedicated to enhancing efficiency, improving security, and driving success for our clients. We focus on providing MSPs with fundamental tools and technology they need to manage Microsoft Security policies for multiple tenants in a simple and effective way. Our mission is to be inforced in every MSP!
About the Role
We’re looking for a highly impactful and data‑driven Marketing Analyst to join the inforcer team. You will be responsible for ensuring our marketing and sales teams have accurate data, clear attribution, and actionable insights to drive revenue. You’ll work at the intersection of marketing and sales to improve funnel performance, optimize lead quality, and provide visibility into what’s actually driving pipeline and closed‑won business. The ideal candidate will be a data analyst with a marketing lens. If you love to work on exciting marketing projects in fast paced environments, we’d love to hear from you!
What you’ll be doing:
- Gather and review data from all marketing sources, including but not exclusive to PPC, SEO, Events, Email Campaigns, Webinars, and CRM data.
- Working in close partnership with the events, marketing and sales teams to collate useful insights to help optimise the funnel.
- Own full‑funnel reporting from Lead → SQL → Opportunity → Closed Won.
- Analyse conversion rates at every stage and identify opportunities to improve pipeline velocity.
- Partner with marketing and sales leadership to turn insights into action.
- Track and report on speed‑to‑lead and SLA adherence.
- Deliver clear, board‑level reporting on marketing ROI and KPI dashboards.
- Own all global marketing and events reporting and automation in our CRM, HubSpot.
- Support multiple marketing initiatives in parallel without losing attention to detail.
- Measure campaign performance against goals and feed insights back into future planning.
- Continuously improve marketing processes, workflows, and ways of working.
- Conduct ongoing analysis to identify performance issues and optimization opportunities.
What We Can Offer You:
- Competitive Compensation: Attractive salary, pension contribution scheme through Nest, competitive annual leave allowance.
- Work‑Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work‑life balance.
- Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month.
- Investing in Your Future: We encourage a growth mindset through proactive development opportunities, such as continuous learning opportunities, professional training programs, and career advancement paths.
- Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation.
- Employee Recognition: Programs to recognise and reward employees for their contributions and achievements.
Skills We Need for This Role:
- 3+ years of B2B marketing experience, preferably in a digital marketing focused role in a fast‑paced environment.
- Experience using marketing project management tools such as Asana.
- Previous experience within the MSP or Cybersecurity industry is highly advantageous.
- Deep expertise in HubSpot (reporting, workflows, attribution, lifecycle stages).
- Experience building and optimizing lead scoring models.
- Strong knowledge of SEO, B2B SaaS funnel analytics and pipeline metrics and marketing principles.
- Experience with multi‑touch attribution and channel ROI reporting.
- Excellent data analytics experience.
- Experience working with BI tools (e.g., Power BI or equivalent).
- Proven ability to translate data into insights that drive action.
- Experience working closely with Sales teams.
- Familiarity with tools like SEMrush, LinkedIn Ads, and HubSpot integrations.
Don’t quite have all of these skills? Why not apply and our team can review your experience and fit for the role. We’d love to hear from you!
inforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Marketing Analytics Manager employer: Inforcer ltd
Contact Detail:
Inforcer ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing analytics projects. This gives potential employers a taste of what you can bring to the table and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and be ready to discuss how your skills can help them achieve their goals. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the inforcer team and ready to make an impact.
We think you need these skills to ace Marketing Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Analytics Manager. Highlight your B2B marketing experience and any relevant skills, especially those related to data analytics and HubSpot. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing analytics and how you can contribute to our mission at inforcer. Be sure to mention specific projects or achievements that demonstrate your expertise.
Showcase Your Data Skills: Since this role is all about data, make sure to highlight your experience with analytics tools and methodologies. Whether it's BI tools or multi-touch attribution, we want to know how you've used data to drive marketing success in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Inforcer ltd
✨Know Your Data Inside Out
As a Marketing Analytics Manager, you'll be expected to have a strong grasp of data analytics. Make sure you can discuss your previous experiences with data analysis, especially in relation to marketing metrics and KPIs. Prepare specific examples of how you've used data to drive decisions and improve performance.
✨Familiarise Yourself with HubSpot
Since HubSpot is a key tool for this role, brush up on your knowledge of its reporting and workflow capabilities. Be ready to explain how you've used HubSpot in past roles, particularly in terms of lead scoring models and multi-touch attribution. This will show that you're not just familiar with the tool, but that you can leverage it effectively.
✨Understand the MSP and Cybersecurity Landscape
Inforcer operates within the MSP and cybersecurity sectors, so having a solid understanding of these industries will set you apart. Research current trends, challenges, and opportunities in these fields. Being able to speak intelligently about the market will demonstrate your genuine interest and readiness for the role.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving skills and ability to optimise marketing funnels. Think of specific situations where you've improved conversion rates or pipeline velocity. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.