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For Companies At a Glance
- Tasks: Lead marketing initiatives to drive revenue and pipeline growth through various channels.
- Company: Infor is a global leader in cloud software, transforming industries with user-focused technology.
- Benefits: Enjoy hybrid work options, a diverse culture, and opportunities for personal and professional growth.
- Why this job: Join a dynamic team that values innovation, collaboration, and making a real impact in the market.
- Qualifications: Experience in B2B marketing, excellent communication skills, and a passion for customer-centric strategies.
- Other info: Infor promotes diversity and inclusion, ensuring a supportive environment for all employees.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Infor Farnborough, England, United Kingdom
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We are looking for an enthusiastic, proactive team player to join our highly successful regional marketing team in the United Kingdom, working out of our Farnborough head office (Hybrid).
A Day in The Life Typically Includes
- Work in partnership with regional stakeholders to create a robust GTM plan to generate high quality pipeline and revenue
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Execute integrated marketing programs for ARR growth (events, webinars, trade shows, inbound, content syndication, direct mail, digital advertising, etc.)
- Support activities with key alliance and channel partners
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Work with our marketing technology stack for accurate program execution and analysis to achieve Marketing Qualified Lead, Sales Accepted Opportunities and Sourced Revenue target goals
- Continuously track performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes of sales pipeline and revenue
Basic Qualifications
- Proven Experience in B2B marketing
- Excellent communication skills, able to communicate clearly and logically in writing and verbally to provide supporting data and vital information in an organized, and concise manner
- Strong collaborative experience, with the ability to partner to execute across cross-functional teams, partnering with sales and marketing
- Customer centric, passionate about understanding the customers’ business opportunities and challenges
- Experience of executing integrated, multi-touch demand generation campaigns
- Experience in managing and planning digital and live events and exhibitions
- Very resourceful – leveraging all resources both internal and external
About Infor
Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
For more information visit www.infor.com
Our Values
At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management (PBM) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future.
We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com/about/careers webpage.
At Infor we value your privacy that’s why we created a policy that you can read here.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Software Development
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Manager, Marketing employer: Infor
Contact Detail:
Infor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Marketing
✨Tip Number 1
Familiarise yourself with Infor's products and services. Understanding their business cloud software and how it serves specific industries will help you tailor your discussions and demonstrate your genuine interest in the company during interviews.
✨Tip Number 2
Network with current or former employees of Infor, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you align your approach when applying.
✨Tip Number 3
Showcase your experience with integrated marketing campaigns by preparing specific examples of successful projects you've led. Be ready to discuss how you measured success and adapted strategies based on performance data.
✨Tip Number 4
Highlight your collaborative skills by preparing anecdotes that illustrate your ability to work cross-functionally. Infor values teamwork, so demonstrating your experience in partnering with sales and other departments will set you apart.
We think you need these skills to ace Manager, Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience and showcases your ability to execute integrated marketing campaigns. Use specific examples that demonstrate your success in generating leads and revenue.
Craft a Compelling Cover Letter: Write a cover letter that reflects your enthusiasm for the role and the company. Mention how your skills align with Infor's values and the specific requirements of the Manager, Marketing position.
Showcase Communication Skills: In your application, emphasise your excellent communication skills. Provide examples of how you've effectively communicated complex information to stakeholders or collaborated with cross-functional teams.
Highlight Customer-Centric Approach: Demonstrate your understanding of customer needs and challenges in your application. Share experiences where you successfully addressed customer pain points through marketing strategies.
How to prepare for a job interview at Infor
✨Understand the Company and Its Values
Before your interview, take some time to research Infor's values and principles. Familiarise yourself with their commitment to diversity and inclusion, as well as their business philosophy of Principle Based Management. This will help you align your answers with what they value in a candidate.
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your proven experience in B2B marketing. Highlight specific campaigns you've executed, focusing on integrated, multi-touch demand generation strategies. Use metrics to demonstrate how your efforts contributed to pipeline growth and revenue.
✨Emphasise Collaboration Skills
Since the role requires working closely with cross-functional teams, be ready to share examples of how you've successfully collaborated with sales and marketing teams in the past. Discuss any challenges you faced and how you overcame them to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and customer-centric approach. Think about how you would handle specific marketing challenges or opportunities, and be ready to articulate your thought process clearly and logically.