At a Glance
- Tasks: Lead and evolve customer engagement strategies for User Groups across EMEA.
- Company: Infor is a leading IT services and software development company focused on customer success.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and professional growth.
- Other info: Multilingual proficiency is a plus; this role offers a chance to influence at a strategic level.
- Why this job: Join a passionate team dedicated to building community and driving customer advocacy.
- Qualifications: 5+ years in customer engagement or related fields, strong communication skills required.
The predicted salary is between 42000 - 84000 £ per year.
Overview
Infor Farnborough, England, United Kingdom
Location: EMEA Region (Office-based in Barcelona, Farnborough, Munich, Oslo, Paris, Stockholm, Utrecht)
Reports to: Director, Customer Engagement – part of the Infor Customer Marketing function
Job Summary:
At Infor, we succeed when our customers succeed.
As the Customer Engagement Manager, User Groups EMEA, you will play a pivotal role in shaping, executing, and evolving the strategy for Infor’s customer-led User Group communities. Your mission: deepen customer relationships, amplify User Group value, and champion initiatives that elevate the broader User Group program Infor proudly supports.
As a key member of a small team of customer-facing experts, you will serve as the primary point of contact and trusted advisor for internal stakeholders and the governing boards of 15–18 customer-led User Groups across the EMEA region. You’ll be responsible for aligning Infor’s business objectives with the evolving needs of these communities to ensure mutual value and growth. This role requires a passion for community, a strategic mindset, and operational know-how to support community-led in-person and virtual events that drive engagement and advocacy. Activities will support key measures including user community growth, engagement and customer advocacy.
- Develop, execute, and continuously evolve the customer engagement strategy for User Groups in alignment with business objectives and changing customer needs
- Build and maintain strong relationships through regular close communication with the strategic customer boards leading our key User Group communities across the EMEA region
- Lead strategy for in-region opportunities in alignment with integrated marketing programs
- Serve as the internal “voice of the customer board” advocating for their needs and priorities across internal teams
- Work cross-functionally with Product, Field Marketing, Customer Success, Solution Marketing, Presales, and Sales to support integrated programs and seamless event execution
- Partner across Marketing to support the event portfolio strategy, leverage relationships within our customer community to increase brand advocates and competitive differentiation through customer evidence
- Track and analyze engagement metrics, using data to assess program impact, inform decision-making, and report key trends and outcomes to internal stakeholders
- Help turn engaged users into brand champions by identifying and nurturing advocacy opportunities in collaboration with the broader Customer Marketing team
- As part of our Principle Based Management guiding principles everyone carries the responsibility to share knowledge and that all important comparative advantage, to get the best possible outcome for our customers
- This helps us to be proactive in identifying and raising attention to concerns, risk, issues and opportunities as ONE INFOR
Qualifications
- 5+ years in customer engagement, customer success, marketing, or related B2B roles
- Proven experience working with enterprise-level customers in the EMEA region
- Strong communication, relationship-building, and stakeholder management skills
- Demonstrated ability to work cross-functionally and influence without authority
- Experience managing live and virtual customer-facing events
- Familiarity with CRM, community engagement, and analytics platforms
- Multilingual proficiency is a plus
Preferred Attributes
- Self-starter with a high degree of initiative and autonomy
- Strategic thinker who can also execute tactically
- Comfortable navigating complexity within global enterprise organizations
- Customer-first mindset with a passion for community and shared success
- Demonstrated economic thinking and the ability to develop scalable, repeatable frameworks for execution
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- IT Services and IT Consulting and Software Development
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Customer Engagement Manager, User Groups EMEA in Farnborough employer: Infor
Infor is an exceptional employer that fosters a dynamic and inclusive work culture, particularly in our Farnborough office where collaboration thrives. As the AI Marketing Content Lead, you'll benefit from a hybrid work model that promotes flexibility while being part of a team dedicated to innovation and quality. With ample opportunities for professional growth and a commitment to employee development, Infor empowers you to make a meaningful impact in the fast-paced world of AI-driven marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Engagement Manager, User Groups EMEA in Farnborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Infor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Infor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Infor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Infor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Engagement Manager, User Groups EMEA in Farnborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Infor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Infor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Infor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Infor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Infor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Infor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
