AI Market Content Lead in Farnborough

As the AI Marketing Content Lead for Infor, you will own the end‑to‑end workflow that turns generative AI outputs into polished, on‑brand content that drives pipeline and product adoption. You’ll operate at the intersection of AI tooling, content strategy, and creative direction, guiding AI‑assisted production while partnering closely with our in‑house offshore creative team (designers and reviewers) to ensure every asset meets quality, accuracy, and brand standards. This role matters because it scales high‑performing content without sacrificing craft—helping us move faster across campaigns, product launches, sales enablement, and customer education. Hybrid work model: Expect to be based in our Farnborough office three days per week.

Key Responsibilities

• Direct AI content generation workflows: Build and refine prompting frameworks, reusable templates, and tool‑specific playbooks to produce consistent drafts across formats (ads, landing pages, emails, social, one‑pagers, explainers).
• Manage remote creative review cycles: Coordinate handoffs to the offshore design/review team, define review criteria, and run feedback loops that accelerate iterations and reduce rework.
• Maintain brand voice and quality standards: Enforce tone, messaging hierarchy, visual consistency, and factual accuracy; create QA checklists and acceptance criteria for “ready‑to‑publish” assets.
• Operationalize experimentation and learning: Track performance signals (engagement, conversion, sales feedback) and translate insights into improved prompts, briefs, and creative guidelines.
• Partner cross‑functionally: Collaborate with Product Marketing, Demand Gen, Sales, and Product teams to align content outputs to business goals and customer needs.

Required Qualifications

• Hands‑on experience using generative AI tools (LLMs and image/video assistants) for production workflows, including prompt iteration and evaluation.
• Strong creative direction and editorial judgment—able to elevate rough outputs into compelling B2B narratives.
• Proven project management skills (prioritization, scoping, timelines, stakeholder alignment) in a high‑velocity environment.
• Experience collaborating with remote/offshore teams, with clear communication habits and comfort working across time zones.

Preferred Qualifications

• B2B SaaS/domain fluency: Experience writing or directing content for technical buyers (IT, security, data, ops) and translating product capabilities into clear value narratives.
• Content performance & experimentation: Comfort with A/B testing, conversion‑rate basics, SEO fundamentals, and using analytics to improve briefs, prompts, and creative iterations.
• AI governance & responsible use: Familiarity with ethical AI practices (copyright/IP awareness, disclosure norms, bias checks, source validation) and building lightweight guardrails for teams.
• Workflow automation mindset: Experience integrating tools (e.g., CMS, DAM, project trackers) and using automation/no‑code to streamline briefing, versioning, approvals, and asset distribution.
• Design/content systems experience: Exposure to brand systems, component‑based design, or template libraries that improve consistency across teams and channels.
• Editorial leadership: Experience developing style guides, voice/tone frameworks, and reviewer calibration to keep quality consistent across multiple contributors.
• Global collaboration strengths: Prior work across time zones; bonus for multilingual capability or experience adapting content for regional markets.

Success Metrics (Examples)

• Faster AI‑to‑publish production (shorter cycle time and higher throughput).
• High quality/brand compliance (strong right‑first‑time approval rates with minimal revision rounds).
• Measurable pipeline impact from shipped content (e.g., improved conversion rates, pipeline influenced).

What You Will Need

• Strong command of AI content tools (able to get useful drafts fast and refine prompts over time).
• Clear creative judgment to keep everything accurate, on‑brand, and high quality.
• Solid project management to move work from brief → draft → review → publish without delays.
• Great remote collaboration skills to coordinate smoothly with offshore designers/reviewers.
• A performance mindset to learn from feedback and results and keep improving what gets shipped.
• Positive attitude and strong interpersonal team skills.
• Ability to travel up to 5%.

What Will Put You Ahead?

• Prefer college degree, AI certifications or related work experience.
• Possessing post‑production video editing skills is a plus.
• Knowledge or experience with ClickUp, InDesign, Adobe Illustrator, and other design and AI tools is preferred.