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- Tasks: Lead marketing strategies and campaigns to boost brand growth and customer engagement.
- Company: Infopro Digital is a global B2B group in information and technology, with a diverse workforce.
- Benefits: Enjoy hybrid working, early Friday finishes, extra holidays, and a vibrant company culture.
- Why this job: Join a dynamic team focused on creativity, collaboration, and making a significant impact.
- Qualifications: 10+ years in marketing, strong leadership, digital expertise, and excellent communication skills required.
- Other info: Diversity and inclusion are core values; we welcome applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Infopro Digital Services Limited is searching for a dynamic and experienced Marketing Director to lead our marketing initiatives across the organization. This pivotal role will be instrumental in shaping the marketing strategy, fostering brand growth, and driving customer engagement to enhance our position as a leader in the digital services market. You will work closely with senior leadership, cross-functional teams, and external partners to create integrated, high-impact marketing campaigns that resonate with our target audiences.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies that align with business objectives and drive revenue growth
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement
- Oversee market research and competitive analysis to identify opportunities and trends within the industry
- Collaborate with product development and sales teams to ensure marketing efforts effectively support product launches and sales initiatives
- Manage the marketing budget, allocating resources effectively to maximize ROI on marketing activities
- Evaluate and report on the effectiveness of marketing campaigns, making data-driven recommendations for future initiatives
- Enhance brand awareness and positioning through integrated marketing campaigns, including digital marketing, content marketing, events, and PR
- Build and maintain relationships with key stakeholders, including clients, industry partners, and media
- Champion a customer-centric approach, ensuring all marketing efforts are focused on delivering exceptional value to our customers
Requirements
The ideal candidate for the Marketing Director role at Infopro Digital Services Limited will possess the following qualifications:
- 10+ years of progressive marketing experience, preferably in a B2B environment, with a proven track record of developing and executing successful marketing strategies
- Strong leadership skills with experience managing and developing high-performing marketing teams
- Demonstrated expertise in digital marketing, brand management, and content strategy
- Exceptional analytical skills with experience using data to drive marketing decisions and optimize performance
- Excellent communication skills, both written and verbal, with the ability to influence and engage stakeholders at all levels
- Proficient in marketing automation and CRM tools, with a strong understanding of lead generation and customer acquisition strategies
- Experience in budget management and resource allocation to achieve business goals
- Strong understanding of market research and competitive analysis methodologies
- Creative problem solver with the ability to adapt to a fast-paced and rapidly changing environment
- A strong network within the industry and a keen awareness of the latest marketing trends and technologies
Benefits
- Hybrid working for everyone
- 3pm finish on a Friday
- 25 to 30 days holiday
- Day off for your birthday
- Purchase extra holidays
- Volunteering days
- Pension and Life Assurance
- Great company culture that offers professional development, training and regular social events
Our Foundations and Values:
At Infopro Digital, we are driven by core values such as entrepreneurial spirit, constant customer focus, promoting diversity, striving for significant impact, and a collaborative culture. By joining us, you become part of a dynamic community that embraces these values on a daily basis, shaping the future with passion and commitment.
Diversity is one of our core values. We are convinced that our teams, drawn from all backgrounds and with different backgrounds and experiences, are one of the key drivers of our success. The Group is committed to a policy of equal opportunities and inclusion, from recruitment to career development, and we strive to provide an equitable working environment to promote the well-being of our teams.
Who are we?
Infopro Digital is a B2B group specialising in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities.
Infopro Digital connects professional communities.
Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.
With our solutions, our customers make informed decisions and companies develop their business and sustainable performance.
Are you a passionate professional looking for new opportunities? Don\’t wait any longer and join Infopro Digital\’s community of professionals!
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
IT Services and IT Consulting
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Marketing Director employer: Infopro Digital
Contact Detail:
Infopro Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network actively within the B2B marketing community. Attend industry events, webinars, and conferences to connect with professionals who might have insights or leads on the Marketing Director role at Infopro Digital. Building relationships can often lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and brand management. Follow relevant blogs, podcasts, and thought leaders in the industry. This knowledge will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss your leadership style and how you've developed high-performing teams in the past. Be ready to share specific examples of successful marketing strategies you've implemented and the impact they had on revenue growth.
✨Tip Number 4
Familiarise yourself with Infopro Digital's core values and culture. Tailor your conversations to reflect how your personal values align with theirs, especially around diversity and customer focus. This alignment can set you apart as a candidate who truly fits their team.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in B2B environments. Focus on your leadership skills and any successful marketing strategies you've implemented in the past.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for marketing and your understanding of Infopro Digital's values. Mention specific examples of how you've driven brand growth and customer engagement in previous roles.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to inform marketing decisions. This could include metrics from past campaigns or insights gained from market research.
Highlight Team Leadership Experience: Since the role involves leading a marketing team, be sure to detail your experience in mentoring and developing teams. Share specific instances where you fostered creativity and collaboration among team members.
How to prepare for a job interview at Infopro Digital
✨Showcase Your Leadership Skills
As a Marketing Director, you'll need to demonstrate strong leadership abilities. Prepare examples of how you've successfully led and developed marketing teams in the past, highlighting your mentoring style and how you foster collaboration and creativity.
✨Be Data-Driven
Infopro Digital values analytical skills. Be ready to discuss how you've used data to inform your marketing strategies and decisions. Bring specific examples of campaigns where data analysis led to improved performance or ROI.
✨Understand the Company’s Market Position
Research Infopro Digital and its position within the digital services market. Familiarise yourself with their key sectors and competitors. This knowledge will help you articulate how your experience aligns with their goals and how you can contribute to their success.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role. Think of instances where you've worked closely with product development or sales teams. Be prepared to discuss how you ensured marketing efforts supported broader business objectives and how you navigated any challenges that arose.
