Marketing - Demand Generation Manager in London

Infopro Digital Services Limited is seeking a Demand Generation Manager to join its Red-on-line division. This position is critical to driving qualified pipeline growth, optimising marketing performance and accelerating commercial success through scalable demand generation programmes.

Red-on-line, part of Infopro Digital, helps organisations manage operational risks and maintain Health, Safety and Environmental (HSE) regulatory compliance through a market-leading SaaS platform and specialist services. Supporting organisations across multiple industries and international markets, Red-on-line provides regulatory intelligence, risk management solutions and action plan monitoring tools that help customers improve compliance, reduce risk and strengthen operational performance.

As Red-on-line continues to scale internationally, the business is investing heavily in building a predictable, measurable and efficient growth engine. This role will play a key part in increasing pipeline quality, improving conversion performance and strengthening the link between marketing investment and commercial outcomes.

THE ROLE

As Demand Generation Manager, you will lead qualified pipeline generation across priority markets, working closely with the Chief Marketing Officer, Product Marketing and Commercial teams. Your objective will be to build a scalable demand generation engine focused on pipeline quality, measurable ROI and commercial impact. You will be responsible for developing acquisition programmes, driving marketing performance and optimising the customer acquisition funnel from initial engagement through to revenue generation. The role will also evolve to include the management of a small international marketing team, helping to build capability and ensure strong execution across key growth initiatives.

KEY RESPONSIBILITIES

• Demand Generation Strategy
  • Develop and execute demand generation strategies across priority markets, customer segments and solution areas.
  • Prioritise marketing channels and programmes based on business impact, pipeline contribution and return on investment.
  • Define measurable pipeline, conversion and opportunity quality objectives.
  • Establish a structured framework for campaign performance management, testing and optimisation.
  • Build scalable acquisition programmes aligned with revenue growth targets.
• Campaign Activation & Demand Creation
  • Design and manage targeted demand generation campaigns, including inbound, lifecycle and segmented activation programmes.
  • Work closely with Product Marketing to ensure messaging aligns with regulatory compliance, risk management and operational performance solutions.
  • Adapt campaign execution by market while maintaining consistency across the global marketing framework.
  • Develop and execute paid acquisition strategies across LinkedIn Ads, Google Ads and other relevant B2B channels.
  • Manage media budgets and optimise investment decisions based on acquisition cost, pipeline contribution and campaign performance.
  • Implement advanced targeting approaches including Account-Based Marketing (ABM), intent audiences, retargeting and lookalike campaigns.
  • Lead A/B testing across messaging, audiences, creative formats, landing pages and conversion journeys.
• Pipeline Performance & Funnel Optimisation
  • Manage and optimise the full marketing funnel from lead generation through MQL, opportunity creation and revenue contribution.
  • Improve pipeline quality, conversion rates and marketing efficiency across all key channels.
  • Analyse campaign and funnel performance and develop actionable recommendations for improvement.
  • Leverage insights from LinkedIn Campaign Manager, Google Ads, Google Analytics, HubSpot and related platforms to optimise marketing effectiveness.
  • Identify bottlenecks and opportunities within the acquisition funnel and implement corrective actions.
  • Ensure marketing activity contributes directly to revenue growth and commercial objectives.
• Performance Measurement & Reporting
  • Build and maintain reporting frameworks and dashboards that provide visibility into marketing performance and pipeline contribution.
  • Track key demand generation KPIs including CPL, CAC, MQLs, SQLs, conversion rates, generated pipeline and influenced revenue.
  • Provide regular performance analysis and strategic recommendations to senior stakeholders.
  • Support marketing budget planning through evidence-based performance analysis.
  • Ensure transparency and accountability across all demand generation activities.
• Leadership & Cross-Functional Collaboration
  • Over time, recruit, manage and develop a small international team of marketing professionals.
  • Align Marketing and Sales around funnel definitions, lead management processes and shared commercial objectives.
  • Partner closely with Product Marketing, Revenue teams and senior stakeholders to improve go-to-market effectiveness.
  • Contribute to go-to-market reviews, planning processes and investment prioritisation decisions.
  • Promote a collaborative, performance-focused culture built around measurable business outcomes.

Requirements

Essential Experience

• Bachelor's degree or equivalent qualification in Business, Marketing or a related discipline.
• 8-10 years of experience in Demand Generation, Growth Marketing, Revenue Marketing or a similar B2B marketing role.
• Strong experience within B2B SaaS, technology, subscription-based businesses or complex services environments.
• Deep understanding of demand generation, pipeline development and marketing contribution to revenue.
• Strong knowledge of funnel management, lead lifecycle frameworks and conversion optimisation.
• Demonstrated success managing paid digital acquisition programmes across LinkedIn Ads, Google Ads and other B2B marketing channels.
• Experience analysing performance data and using insights to improve marketing investment effectiveness.
• Strong understanding of marketing attribution, revenue reporting and pipeline measurement.
• Proven ability to work cross-functionally with Marketing, Product Marketing and Commercial teams.
• Experience using CRM, marketing automation and reporting platforms.
• Excellent stakeholder management, communication and project management skills.
• Strong organisational skills with the ability to prioritise effectively in a fast-paced environment.

Highly Desirable

• Previous people management experience.
• Experience using HubSpot and related marketing automation platforms.
• HubSpot, Salesforce or equivalent marketing technology certifications.
• Experience with Looker Studio, Power BI or similar reporting tools.
• Experience implementing Account-Based Marketing (ABM) programmes.
• Experience operating within international and multi-market organisations.
• French language skills would be advantageous.
• German language skills would be an additional benefit.

Benefits

• Generous Annual Leave – 25 days, rising to 30
• Your birthday off – on us
• Group Personal Pension Plan
• Annual Retirement Planning Advice
• Mortgage Advice
• Life Assurance
• Interest-free Season Ticket Loan
• 24/7/365 Employee Assistance Programme, including counselling
• Employee Recognition Scheme
• Retail and Gym Discounts
• Eyecare Vouchers
• Cycle to Work Scheme
• Holiday Buying Scheme
• Health Cash Plan
• Employee Referral Scheme
• Enhanced Family-Friendly Leave
• Dedicated Menopause Policy with a culture of open, inclusive support
• Wellbeing Tools and Resources

About Infopro Digital

Infopro Digital is a B2B group specialising in information and technology. The group is present in 26 countries and employs over 4,000 people. Its innovative solutions are aimed at professional communities in five key economic sectors: Construction & Public Sector, Automotive, Risk & Insurance, Industry and Retail. Thanks to the group's sector expertise, Infopro Digital covers the needs of professionals across these markets. Its solutions enable decision-makers to make informed decisions and support companies in developing sustainable commercial performance.

Our Foundations and Values

At Infopro Digital, we are driven by core values such as entrepreneurial spirit, constant customer focus, promoting diversity, striving for significant impact and fostering a collaborative culture. By joining us, you become part of a dynamic community that embraces these values every day. Diversity is one of our core values. We believe our teams, drawn from different backgrounds and experiences, are a key driver of success. The Group is committed to equal opportunities and inclusion throughout recruitment and career development and strives to provide an equitable working environment that promotes wellbeing.

Equal Opportunities

We provide equal opportunities to employees and job applicants and do not discriminate, either directly or indirectly, on the basis of any protected characteristic or any other characteristic protected by law.

To comply fully with equal opportunities legislation, we monitor all job applications. Applicants are therefore asked to complete equal opportunities questions as part of the application process. This information is collected anonymously, stored securely and used solely for monitoring purposes. There is no obligation to provide this information, and all applicants will be treated equally whether or not they choose to do so.

Infopro Digital Services Limited collects and processes personal data in accordance with applicable data protection laws. Applicants should refer to the Company's privacy notice for further details.