At a Glance
- Tasks: Transform customer insights into growth opportunities and develop targeted marketing campaigns.
- Company: Join Infopro Digital, a leading B2B group in information and technology.
- Benefits: Enjoy 25-30 days annual leave, pension plans, and wellness resources.
- Other info: Be part of a diverse team that values collaboration and innovation.
- Why this job: Make a real impact by driving customer engagement and business growth.
- Qualifications: 5-8 years in customer intelligence or marketing, with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Description
Infopro Digital, the B2B group specialising in information and technology, is currently looking for a
Customer Growth & Intelligence Manager on a permanent basis to strengthen the team within Red-on-line, part of Infopro Digital's Risk & Compliance division.
Red-on-line helps organisations manage operational risk and maintain regulatory compliance across Environment, Health & Safety (EHS) requirements through a market-leading Saa S platform and specialist services.
Operating internationally, Red-on-line supports businesses with regulatory intelligence, risk management solutions and action plan management tools that help customers improve compliance, reduce risk and strengthen business performance.
As Red-on-line continues to grow internationally and evolve its product offering, we are strengthening our ability to better understand customer behaviours, optimise customer journeys and unlock growth opportunities through customer intelligence and data-driven decision making.
This is not a traditional marketing role.
We are looking for a commercially minded professional who can transform customer insight into measurable business outcomes.
You will be able to move from data to action, identifying opportunities within customer information, developing targeted activation programmes, engaging stakeholders and measuring business impact.
THE ROLE
As Customer Growth & Intelligence Manager, you will transform customer insights into growth opportunities.
You will be responsible for identifying opportunities within customer data, building targeted campaigns, engaging internal stakeholders and measuring the commercial impact generated.
Using customer data, product usage analytics, adoption signals and business priorities, you will develop targeted programmes that strengthen customer engagement, accelerate product adoption, generate expansion opportunities and improve customer retention.
Working at the intersection of Customer Success, Marketing, Sales and Product Marketing, you will build high-value customer programmes based on genuine customer needs and business objectives.
KEY RESPONSIBILITIES
- Customer Intelligence & Data Consolidation
- Consolidate and analyse customer data from multiple business systems, including CRM platforms, marketing automation tools, product usage analytics, back-office systems and Customer Success data.
- Develop clear and actionable visibility across the customer lifecycle, including onboarding, adoption, expansion opportunities and retention risks.
- Identify customer behaviours, engagement trends, adoption signals and growth opportunities.
- Build reliable analysis and reporting to support strategic marketing and commercial decision-making.
- Provide customer intelligence that helps guide business priorities and activation programmes.
- Segmentation & Prioritisation
- Develop actionable customer and prospect segmentation models based on maturity, usage, business value, growth potential and risk indicators.
- Prioritise target audiences, offers and markets based on strategic objectives and commercial impact.
- Support go-to-market and customer marketing decision-making through data-led recommendations.
- Help the business identify where activation efforts should be focused to maximise performance.
- Customer Journeys & Marketing Activation
- Define and optimise customer and user journeys across the full customer lifecycle.
- Work closely with Demand Generation teams to activate lifecycle programmes through targeted and automated campaigns.
- Partner with Product Marketing to ensure alignment between messaging, product value propositions and customer journeys.
- Support the creation of customer-focused content, including customer stories, use cases and adoption programmes.
- Deliver customer engagement initiatives that improve adoption and long-term customer value.
- Customer Marketing & Expansion Programmes
- Develop Account-Based Marketing (ABM) campaigns focused on strategic accounts and expansion opportunities.
- Create customer marketing programmes that drive adoption, retention and upsell opportunities.
- Identify and develop customer success stories, testimonials, references and case studies.
- Organise webinars, customer roundtables, client events and advocacy programmes.
- Partner with Consulting, Product and Customer Success teams to transform customer achievements into high-value content and business opportunities.
- Develop targeted nurturing campaigns based on usage data, engagement metrics and growth signals.
Requirements
Essential Experience
- Bachelor's degree or equivalent qualification in Business, Marketing, Data Analytics, Strategy or a related discipline.
- 5-8 years of experience in Customer Intelligence, Customer Marketing, Growth Marketing, Lifecycle Marketing or related disciplines.
- Proven experience within a B2B Saa S, software, subscription or complex services environment.
- Strong analytical capability with advanced Excel skills and experience working with large datasets.
- Experience designing and optimising customer journeys across the customer lifecycle.
- Demonstrated success delivering customer marketing, demand generation or Account-Based Marketing programmes.
- Ability to translate customer insights into measurable marketing actions and business outcomes.
- Strong project management skills with experience working across multiple teams and stakeholders.
- Commercial mindset focused on customer growth, retention and revenue generation.
- Ability to work autonomously while influencing and advising cross-functional teams.
- Highly Desirable
- Experience with Hub Spot, including Marketing Hub, lifecycle management, reporting and workflow automation.
- Knowledge of marketing automation platforms, CRM systems and customer lifecycle technologies.
- Experience with customer analytics, business intelligence or customer data platforms.
- Experience organising webinars, customer events, customer advocacy initiatives or reference programmes.
- Experience operating within multi-market or international organisations.
- French language skills would be advantageous.
Benefits
- Generous Annual Leave – 25 days, rising to 30
- Your birthday off – on us
- Group Personal Pension Plan
- Annual Retirement Planning Advice
- Mortgage Advice
- Life Assurance
- Interest-free Season Ticket Loan
- 24/7/365 Employee Assistance Programme, including counselling
- Employee Recognition Scheme
- Retail and Gym Discounts
- Eyecare Vouchers
- Cycle to Work Scheme
- Holiday Buying Scheme
- Health Cash Plan
- Employee Referral Scheme
- Enhanced Family-Friendly Leave
- Dedicated Menopause Policy with a culture of open, inclusive support
- Wellbeing Tools and Resources
- About Infopro Digital
Infopro Digital is a B2B group specialising in information and technology.
The group is present in 26 countries and employs over 4,000 people.
Its innovative solutions are aimed at professional communities in five key economic sectors: Construction & Public Sector, Automotive, Risk & Insurance, Industry and Retail.
Thanks to the group's sector expertise, Infopro Digital covers the needs of professionals across these markets.
Its solutions enable decision-makers to make informed decisions and support companies in developing sustainable commercial performance.
Our Foundations and Values
At Infopro Digital, we are driven by core values such as entrepreneurial spirit, constant customer focus, promoting diversity, striving for significant impact and fostering a collaborative culture.
By joining us, you become part of a dynamic community that embraces these values every day.
Diversity is one of our core values.
We believe our teams, drawn from different backgrounds and experiences, are a key driver of success.
The Group is committed to equal opportunities and inclusion throughout recruitment and career development and strives to provide an equitable working environment that promotes wellbeing.
Equal Opportunities
We provide equal opportunities to employees and job applicants and do not discriminate, either directly or indirectly, on the basis of any protected characteristic or any other characteristic protected by law.
To comply fully with equal opportunities legislation, we monitor all job applications.
Applicants are therefore asked to complete equal opportunities questions as part of the application process.
This information is collected anonymously, stored securely and used solely for monitoring purposes.
There is no obligation to provide this information, and all applicants will be treated equally whether or not they choose to do so.
Infopro Digital Services Limited collects and processes personal data in accordance with applicable data protection laws.
Applicants should refer to the Company's privacy notice for further details.
Customer Growth & Insights Manager in London employer: Infopro Digital
Infopro Digital is an excellent employer, offering a dynamic work culture that fosters innovation and collaboration within the financial risk management sector. With opportunities for professional growth, hybrid working arrangements, and generous annual leave, employees are supported in achieving a healthy work-life balance while contributing to impactful research initiatives in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Growth & Insights Manager in London
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Infopro Digital. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Infopro Digital before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Customer Growth & Insights Manager in London
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Infopro Digital:Your cover letter is your chance to shine! Tell us why you want to work at Infopro Digital specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Infopro Digital!
How to prepare for a job interview at Infopro Digital
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
