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- Tasks: Lead global marketing for Central Banking and Risk Learning, driving strategy and engagement.
- Company: Infopro Digital is a top B2B information group with 4,000+ employees across 18 countries.
- Benefits: Enjoy hybrid working, 25-30 days leave, private health insurance, and wellness support.
- Why this job: Shape innovative marketing strategies and collaborate with diverse teams in a dynamic environment.
- Qualifications: Proven B2B marketing experience, strong analytical skills, and team leadership abilities required.
- Other info: Join a diverse team committed to inclusion and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Infopro Digital Services is seeking a forward-thinking and commercially astute Group Head of Marketing to lead the global marketing function across our Risk Learning and Central Banking brands. This is a unique opportunity to shape growth strategy, product development, and client engagement for two of our most respected B2B verticals.
This senior-level role will lead marketing strategy and execution across subscriptions, events, and bespoke training services—driving innovation, engagement, and revenue growth across global markets.
The Role
Reporting directly to the Global Marketing Director, you will take ownership of our marketing efforts for Central Banking and Risk Learning. You’ll lead a team of three and collaborate with stakeholders across editorial, commercial, product, and digital functions to deliver results through strategic leadership, data-driven campaigns, and audience-first engagement.
Key Responsibilities
- Strategic Leadership & Team Management
- Define and execute the marketing growth strategy for Central Banking and Risk Learning in partnership with the Brand Director and Global Marketing Director.
- Lead a high-performing marketing team across events, subscriptions, and training verticals.
- Identify and execute opportunities to evolve product offerings and develop new, high-margin learning experiences.
- Actively contribute to brand leadership teams, influencing wider business direction and profitability goals.
- Campaign Management & Lead Generation
- Oversee all marketing activities (online/offline), campaigns, and lead generation through HubSpot and Salesforce.
- Drive digital and automation strategies to increase engagement, conversion, and retention for subscribers.
- Deliver effective marketing support for sales teams, equipping them with tools and insights to win and retain clients.
- Subscriptions & Engagement
- Develop and optimise onboarding, engagement, and re-engagement journeys for subscribers in the Americas and beyond using Piano, Google Analytics, HubSpot, and Salesforce.
- Achieve KPIs related to retention, customer lifetime value, and engagement levels.
- Improve marketing automation workflows to boost lead quality and conversion rates.
- Events & Training Promotion
- Curate and build targeted audiences to drive attendance at global in-person events, developing relationships with senior figures such as Central Bank Governors.
- Expand the reach and impact of bespoke and enterprise learning offerings through targeted digital campaigns and CRM strategies.
- Optimise conversion for 1-2-1 virtual training courses through automated marketing and streamlined processes.
- Research & Product Insight
- Conduct qualitative and quantitative market research to inform product development and positioning.
- Build segmentation strategies, clean and enhance data lists, and refine go-to-market approaches through detailed audience analysis.
- Maintain deep product knowledge to write high-converting, benefit-driven copy and enhance campaign effectiveness.
- Reporting & Analytics
- Present monthly reports on the subscriptions business at board level, providing insights on revenue, user behaviour, and campaign performance.
- Collaborate with sales and data teams to enhance dashboard visibility, track ROI, and improve operational efficiency.
- Monitor website performance, content optimisation, and customer behaviour using Google Analytics and internal CMS (BB8).
Proven experience in senior B2B marketing, ideally within financial services, digital media, or professional training sectors. Deep knowledge of subscription marketing, marketing automation, and CRM systems (HubSpot, Salesforce, Piano). Strong analytical mindset and the ability to lead data-driven decision making. Excellent stakeholder engagement, with a track record of cross-functional collaboration and revenue accountability. Inspirational team leadership with experience managing high-performing marketers. Strategic thinker with hands-on execution ability—comfortable operating at both board and operational levels. A passion for audience development, product marketing, and client-centred campaign design.
As part of our global team, you’ll have access to a competitive package and a suite of employee benefits including:
- 25–30 days annual leave (based on tenure)
- Private medical and dental insurance
- Group personal pension plan and life assurance
- Hybrid working from our central London HQ
- Paid birthday off and volunteer days
- Bonusly peer recognition programme
- On-site wellbeing support including massages and mental health services
- Structured learning through our Generation Infopro platform
- Cycle-to-work scheme, gym discounts, and more
About Infopro Digital
Infopro Digital is a leading global B2B information and technology group with over 4,000 employees across 18 countries. We connect professional communities with insights, content, and platforms that drive business performance. Our portfolio includes market-leading brands across construction, risk & insurance, retail, automotive, and public sector.
Diversity and Inclusion
Infopro Digital is proud to be an equal opportunities employer. We value diversity and aim to create an inclusive environment for all employees.
Group Head of Marketing employer: Infopro Digital
Contact Detail:
Infopro Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Head of Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within financial services and digital media. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the financial services and training sectors. Attend relevant events or webinars to connect with potential colleagues and industry leaders, which can provide valuable insights and possibly lead to referrals.
✨Tip Number 3
Showcase your experience with marketing automation tools like HubSpot and Salesforce. Be prepared to discuss specific campaigns you've managed using these platforms, as this will highlight your hands-on expertise and strategic thinking.
✨Tip Number 4
Prepare to discuss how you would approach team leadership and cross-functional collaboration. Think of examples from your past where you successfully led a team or worked with different departments to achieve a common goal, as this is crucial for the role.
We think you need these skills to ace Group Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in financial services or professional training. Emphasise your leadership skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and the company. Discuss how your strategic vision aligns with Infopro Digital's goals for their Central Banking and Risk Learning brands.
Showcase Data-Driven Achievements: Include specific examples of how you've used data to drive marketing decisions and improve campaign performance. Mention tools like HubSpot and Salesforce that you are familiar with.
Highlight Team Leadership Experience: Discuss your experience in leading high-performing teams. Provide examples of how you've motivated your team and collaborated with other departments to achieve marketing objectives.
How to prepare for a job interview at Infopro Digital
✨Showcase Your Strategic Vision
As a Group Head of Marketing, it's crucial to demonstrate your ability to define and execute marketing strategies. Prepare to discuss your past experiences in shaping growth strategies and how you can apply that to the Central Banking and Risk Learning brands.
✨Highlight Team Leadership Skills
This role involves leading a high-performing team. Be ready to share examples of how you've successfully managed teams, fostered collaboration, and driven results through effective leadership.
✨Emphasise Data-Driven Decision Making
Given the importance of analytics in this position, come prepared with insights on how you've used data to inform marketing decisions. Discuss specific tools like HubSpot and Salesforce that you've utilised to enhance campaign performance.
✨Demonstrate Stakeholder Engagement
You'll need to work closely with various stakeholders. Prepare to talk about your experience in cross-functional collaboration and how you've influenced business direction and profitability goals in previous roles.
