Senior Marketing Executive in City of Westminster

The Senior Marketing Executive will develop and execute integrated marketing campaigns, leveraging both digital and traditional marketing methods to drive engagement and conversions. You will collaborate closely with cross-functional teams, including sales, product development, and market research, to ensure alignment with business objectives and to effectively communicate our value proposition to our target audience.

Responsibilities

• Lead the planning and execution of multi-channel marketing campaigns that drive both brand awareness and lead generation.
• Analyze campaign performance, using insights to optimize strategies and report on results to leadership.
• Develop and manage content marketing strategies to enhance engagement across various channels.
• Oversee social media marketing efforts, driving audience growth and engagement through innovative content.
• Collaborate with product teams to develop marketing materials and messaging that align with product launches and features.
• Coordinate and manage promotional events, webinars, and trade shows to showcase offerings.
• Proven experience in events marketing, preferably in a B2B environment.
• Strategic thinker with strong execution and project management skills.
• Experience in managing event marketing budgets.
• Deep understanding of digital and direct marketing, including PPC and social media.
• Willingness to identify and implement new marketing channels, tracking results, and sharing best practices.
• Demonstrated success in driving qualified leads and achieving revenue goals.
• Strong analytical skills with the ability to translate insights into actionable strategies.
• Commercially driven, proactive, and solution-oriented.
• Skilled communicator and influencer with a collaborative mindset.

Qualifications

• Experience leading marketing campaigns across digital and traditional channels.
• Proven ability to plan, execute, and optimize multi-channel programs.
• Strong collaboration skills with cross-functional teams.
• Experience producing marketing materials aligned with product launches.
• Budget management experience for marketing activities.
• Proficient in analyzing campaign data and translating insights into action.

Benefits

• This role is hybrid based in London.
• Flexible working options.
• Holiday allowance that increases with tenure.
• Birthday day off.
• Access to 24/7/365 Employee Assistance Programme for wellbeing.
• Access to learning programmes through Generation Info pro.
• Paid volunteer days throughout the year.
• 25 days annual leave (rising to 30), group personal pension plan, life assurance, and private medical insurance.
• Employee assistance programme, bonusly recognition, discount schemes, eye-care vouchers, gym membership discounts.
• Agile/remote operating, bike-to-work, enhanced maternity leave up to 26 weeks, dependent leave up to 5 days per year.
• Support for employee wellbeing and inclusive policies.