Head of Marketing

Infopro Digital

Infopro Digital group is recruiting for Head of Marketing on a permanent basis to join our Red-on-line business unit based either out of London or Partis. Infopro Digital is a B2B group specialising in information and technology. With a presence in 26 countries, the group has 4,000 employees of 79 nationalities.

About Red-on-line

Red-on-line offers a complete all-in-one solution - software, expertise, and content - supporting management systems in EHS across more than 85 countries. Used by over 2,000 leading organisations, our services empower EHS professionals and certified companies (ISO 9001, ISO 14001, ISO 45001) to manage all their compliance and risk challenges through a comprehensive multilingual online platform. From regulatory monitoring, risk analysis, audits, and incident tracking, through to action plans, Red-on-line delivers tailored solutions backed by our multidisciplinary international team of legal experts, marketers, product managers, sales professionals, and engineers.

About the role

Reporting directly to the Commercial Director, the Head of Client & Sales Marketing plays a critical leadership role in driving predictable, scalable revenue growth across both new and existing customers. This role brings together two core marketing motions: Demand Generation (new business acquisition) and Client Marketing (existing client expansion, upsell and renewal support). The successful candidate will be accountable for pipeline creation, revenue influence, and customer growth across the full commercial lifecycle. You will act as the senior commercial marketing partner to Sales leadership, ensuring alignment between marketing strategy, pipeline performance, and revenue outcomes. This is a highly commercial, performance‑led leadership role suited to an experienced B2B marketing professional with a strong background in demand generation, lifecycle marketing, and revenue‑focused marketing strategy.

Key tasks and responsibilities

• Demand Generation & New Business Growth
• Own new business pipeline creation targets aligned to sales capacity and revenue goals.
• Design and execute integrated demand programmes across digital, content, events, ABM, and partner channels.
• Drive qualified lead and opportunity volume across priority segments, regions, and products.
• Optimise funnel performance across MQL to SQL to Opportunity stages.
• Ensure clear SLAs, lead definitions, and structured handover processes with Sales.
• Forecast pipeline contribution with accuracy and confidence.
• Client Marketing, Expansion & Retention
• Own marketing strategy for existing customers across adoption, cross‑sell, and upsell.
• Support renewals through value reinforcement, engagement programmes, and usage storytelling.
• Develop customer‑facing content including case studies, product updates, and use‑case narratives.
• Drive programmes that increase product engagement, stickiness, and lifetime value.
• Partner with Account Management and Customer Success to align campaigns with account growth plans and whitespace opportunities.
• Sales & Cross‑functional Alignment
• Work closely with the Commercial Director, Regional Sales Leaders, and Enterprise Account Managers.
• Define ICPs, buyer personas, and value propositions across acquisition and expansion.
• Align marketing investment with commercial priorities and measurable revenue impact.
• Partner with Product teams on launches, roadmap communication, and customer engagement initiatives.
• Own performance dashboards, reporting, and marketing ROI tracking.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years' experience in B2B marketing, with senior-level responsibility for demand generation and/or lifecycle marketing.
• Proven experience in SaaS, data, subscription, or technology‑led environments preferred.
• Strong understanding of funnel mechanics, attribution models, and pipeline forecasting.
• Experience partnering closely with Sales leadership in a revenue‑driven environment.
• Strong commercial acumen and comfort being measured on pipeline and revenue contribution.
• Excellent stakeholder management and cross‑functional collaboration skills.
• Confident engaging with senior leadership and C‑level stakeholders.
• Fluent in English.

Benefits and perks

• Hybrid role based in London, with flexible working options
• Generous holiday allowance that increases with length of service
• Your birthday off - on us 24/7
• Employee Assistance Programme supporting wellbeing and mental health
• Access to learning and development via Generation Infopro
• Paid volunteer days to support meaningful causes
• What you'll get 25 days annual leave (rising to 30 days)
• Group personal pension plan
• Life assurance
• Private medical insurance
• Bonusly employee recognition scheme
• Discounted gym membership and wellness benefi

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