Job Title: Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy)
Location: Any one location - London, United Kingdom/Amsterdam, Netherlands
Experience: 10+ years
Work mode: 3 days per week from the client office
Hiring type: Permanent/Fixed Term
Language: German speaking is mandatory
Job Description:
Overview:
The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy) to drive search marketing campaigns. This would be an individual contributor role and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.
Role:
- Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for various digital assets.
- Plan and support global content strategy in sync with the SEO work to drive content and page structures towards conversions.
- Collaborate with developers, content writers, creative designers, and project managers to execute content strategy plans in sync with search marketing recommendations.
- Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
- Developing high-quality, optimized content related to search marketing.
- Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
- Analyzing search performance and generating insightful reports and dashboards.
- Staying updated with latest SEO trends, including AI-powered search, and implementing them in day-to-day work.
- Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing, especially covering the latest developments in the AI-powered search space.
- Improving work efficiency by leveraging tools & automating processes.
- Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
- Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.
All About You:
- Must have strong & proven experience in the field of search engine optimization, with an up-to-date knowledge on optimization in AI-powered search results.
- Must be a content strategist' with a deep understanding of Search-driven content architecture, user intent, and buying journeys.
- Must be able to define content themes, keyword strategies and map content strategically to buying journeys.
- Must have excellent written and verbal communication
Primary Skills
- Must have high proficiency in MS Excel, PowerPoint & Word
- Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics
- Good to have experience in mentoring junior team members
- Good to have an understanding of HTML, CSS, JavaScript
- Can easily collaborate with different teams within the organization
- Have advanced analytical and problem-solving Primary Skills
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Search Marketing Specialist (SEO + AEO + Content Strategy) employer: Infoplus Technologies UK Ltd
As a Sybase DBA at our company, you will thrive in a dynamic work environment that prioritises innovation and collaboration. We offer competitive benefits, a strong focus on employee development, and opportunities for growth within the organisation, all while being located in a vibrant area that fosters both professional and personal enrichment. Join us to be part of a team that values your contributions and supports your career aspirations.
Contact Details:
Infoplus Technologies UK Ltd Recruitment Team
