Job Title: Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy)
Location: Any one location - London, United Kingdom/Amsterdam, Netherlands
Experience: 10+ years
Work mode: 3 days per week from the client office
Hiring type: Permanent/Fixed Term
Language: German speaking is mandatory
Job Description:
Overview:
The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy) to drive search marketing campaigns. This would be an individual contributor role and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.
Role:
Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for various digital assets.
Plan and support global content strategy in sync with the SEO work to drive content and page structures towards conversions.
Collaborate with developers, content writers, creative designers, and project managers to execute content strategy plans in sync with search marketing recommendations.
Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
Developing high-quality, optimized content related to search marketing.
Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
Analyzing search performance and generating insightful reports and dashboards.
Staying updated with latest SEO trends, including AI-powered search, and implementing them in day-to-day work.
Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing, especially covering the latest developments in the AI-powered search space.
Improving work efficiency by leveraging tools & automating processes.
Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.
All About You:
Must have strong & proven experience in the field of search engine optimization, with an up-to-date knowledge on optimiz...
Search Marketing Specialist (SEO + AEO + Content Strategy) in London employer: Infoplus Technologies UK Ltd
As a Sybase DBA at our company, you will thrive in a dynamic work environment that prioritises innovation and collaboration. We offer competitive benefits, a strong focus on employee development, and opportunities for growth within the organisation, all while being located in a vibrant area that fosters both professional and personal enrichment. Join us to be part of a team that values your contributions and supports your career aspirations.
Contact Details:
Infoplus Technologies UK Ltd Recruitment Team
