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For Companies At a Glance
- Tasks: Lead marketing campaigns, manage a team, and shape brand messaging.
- Company: Join Infonetica, a dynamic B2B SaaS company focused on innovative marketing solutions.
- Benefits: Enjoy hybrid work options, private health insurance, a bonus plan, and 25 days annual leave.
- Why this job: Be part of a creative team driving impactful marketing strategies and enhancing brand visibility.
- Qualifications: 5+ years in strategic marketing, strong messaging skills, and experience with sales teams required.
- Other info: Opportunity for remote work with occasional office presence for team events.
The predicted salary is between 36000 - 60000 £ per year.
The role:
This role will bridge product insight, customer understanding, and market needs to deliver campaigns and tools that fuel pipeline growth and conversion. The ideal candidate will have exceptional skill in shaping messaging and positioning and will manage a small team responsible for delivering on all core marketing outputs—from campaign execution and case studies to brand awareness and channel engagement.
The role:
This role will bridge product insight, customer understanding, and market needs to deliver campaigns and tools that fuel pipeline growth and conversion. The ideal candidate will have exceptional skill in shaping messaging and positioning and will manage a small team responsible for delivering on all core marketing outputs—from campaign execution and case studies to brand awareness and channel engagement.
Key responsibilities:
Define and continually evolve our brand positioning and messaging framework.
Lead creation of differentiated value propositions, sales messaging, and thought leadership.
Define and lead execution of go-to-market strategies for new product and feature launches, ensuring clear positioning, cross-functional alignment, and impactful market entry
Manage and coach a small team across campaign delivery, MQL generation, customer storytelling, and external engagement (e.g. LinkedIn, events, forums).
Oversee delivery of email and ABM campaigns, nurture workflows, and marketing automation.
Deliver clear, consistent, and commercially strong sales enablement content.
Drive production of customer case studies, product marketing content, and awareness assets.
Monitor competitors, market shifts, and customer insight to shape positioning.
Collaborate closely with sales and product teams to align go-to-market execution.
Track team performance across key marketing KPIs—campaign delivery, engagement, and lead outcomes.
Define and lead execution of go-to-market strategies for new product and feature launches, ensuring clear positioning, cross-functional alignment, and impactful market entry.
Confidently manage the full marketing mix—from traditional initiatives like conferences and events to digital tactics including paid media, SEO, and content-led campaigns.
Expected outcomes:
Clear, resonant messaging consistently reflected across all marketing and sales materials.
A marketing team delivering high-quality, high-conversion campaigns and assets.
Growth in brand visibility and lead pipeline in target segments.
Strong alignment between marketing activity and revenue generation.
Timely delivery of key collateral including campaigns, case studies, and enablement tools.
Core skills and experience:
5+years in a strategic or commercial marketing role in B2B SaaS services.
Confident in managing the full marketing mix—from traditional initiatives like conferences and events to digital tactics including paid media, SEO, and content-led campaigns
Strong understanding of messaging, positioning, and customer-centric marketing.
Exceptional skills writing and shaping messages that speak clearly to decision-makers.
Successful experience working with sales teams and understanding what enables them to scale.
Line and programme management experience and know how to set clear goals and drive delivery.
Comfortable switching between planning and execution.
Familiarity with HubSpot (or similar), CRM/reporting tools, and content workflows.
Salary & Benefits:
Participation in the Infonetica Bonus Plan (business and personal performance related)
Private health insurance
Pension
25 days annual leave
Work location:
This role is offered as hybrid (our preference), or fully remote.
If hybrid, the successful candidate will be based in our UK office in Esher, Surrey – most of the team work 3 days per week from the office or customer / conference site, and the other 2 days at home. If remote, we would facilitate the successful candidate to be present at the Esher office c. 2 days per week during the first few weeks of their induction, and one day per month thereafter for team events.
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Commercial Marketing Manager Marketing Esher, Surrey UK employer: Infonetica
Contact Detail:
Infonetica Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager Marketing Esher, Surrey UK
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing. Understanding current market dynamics and customer needs will help you demonstrate your insight during interviews, showing that you're not just a candidate but a thought leader in the field.
✨Tip Number 2
Network with professionals in the marketing sector, especially those who have experience in managing teams and executing campaigns. Engaging with industry peers can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led or contributed to. Highlighting your ability to drive results and align marketing strategies with sales goals will set you apart from other candidates.
✨Tip Number 4
Showcase your familiarity with tools like HubSpot and CRM systems during conversations. Being able to speak confidently about how you've used these tools to enhance marketing efforts will demonstrate your readiness for the role.
We think you need these skills to ace Commercial Marketing Manager Marketing Esher, Surrey UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in strategic and commercial marketing, especially in B2B SaaS services. Emphasise your skills in messaging, positioning, and managing marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role by discussing how your previous experiences align with the key responsibilities outlined in the job description. Mention specific examples of successful campaigns you've led.
Showcase Leadership Skills: Since the role involves managing a small team, include examples of your leadership experience. Highlight how you've coached teams to achieve marketing goals and how you’ve driven performance across key marketing KPIs.
Research the Company: Familiarise yourself with the company's brand positioning and recent marketing initiatives. This will help you tailor your application and show that you are genuinely interested in contributing to their success.
How to prepare for a job interview at Infonetica
✨Showcase Your Strategic Thinking
As a Commercial Marketing Manager, you'll need to demonstrate your ability to define and evolve brand positioning. Be prepared to discuss specific examples of how you've shaped messaging and go-to-market strategies in previous roles.
✨Highlight Team Management Skills
Since this role involves managing a small team, share your experiences in coaching and leading teams. Discuss how you've driven campaign delivery and fostered collaboration across departments, especially with sales and product teams.
✨Demonstrate Customer-Centric Marketing Knowledge
The ideal candidate should have a strong understanding of customer needs. Prepare to talk about how you've used customer insights to shape marketing campaigns and improve engagement, particularly in B2B SaaS environments.
✨Be Ready to Discuss Metrics and KPIs
Understanding and tracking marketing performance is crucial. Be ready to explain how you've monitored key marketing KPIs in the past, and how you plan to ensure alignment between marketing activities and revenue generation in this role.
