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- Tasks: Lead the creation and management of engaging web content across digital platforms.
- Company: Join a dynamic social network focused on innovative digital experiences.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for professional growth.
- Why this job: Be part of a vibrant team that values creativity and impactful storytelling.
- Qualifications: Bachelor's degree in a relevant field and 3-5 years of web content experience required.
- Other info: Familiarity with eCommerce and graphic design tools is a plus.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a detail-oriented and creative Web Content Manager to oversee the strategy, creation, publication, and maintenance of all content across our digital platforms. The ideal candidate will manage website content to ensure it is engaging, accurate, SEO-optimized, and aligned with our brand voice and business objectives.
Key Responsibilities:
- Develop and execute a web content strategy aligned with short-term and long-term marketing targets.
- Manage and maintain website content across all pages, ensuring up-to-date, relevant, and SEO-friendly material.
- Collaborate with design, SEO, development, and marketing teams to publish content that supports campaigns and user experience.
- Oversee the content calendar and coordinate content production timelines.
- Write, edit, and proofread web content, including landing pages, blog posts, product descriptions, FAQs, and more.
- Monitor website performance using analytics tools and generate regular reports on content effectiveness and user engagement.
- Conduct regular audits to identify content gaps, outdated material, and improvement opportunities.
- Ensure content meets accessibility, usability, legal, and brand standards.
- Manage CMS platforms (such as WordPress, Drupal, etc.), including training contributors and troubleshooting issues.
- Coordinate with third-party vendors or freelance writers when needed.
Requirements:
- Bachelors degree in Marketing, Communications, Journalism, Web Design, or a related field.
- 3-5 years of proven experience in web content management or digital marketing.
- Proficiency in CMS platforms (e.g., WordPress, Joomla, Drupal).
- Strong understanding of SEO principles and web analytics tools (e.g., Google Analytics, SEMrush).
- Excellent writing, editing, and proofreading skills.
- Basic knowledge of HTML/CSS and web publishing standards is a plus.
- Strong project management and organizational skills.
- Attention to detail with the ability to manage multiple projects and deadlines.
- Creative thinker with a passion for digital content and storytelling.
Preferred Qualifications:
- Experience with eCommerce platforms or content localization.
- Familiarity with UX/UI best practices.
- Working knowledge of graphic design tools (e.g., Canva, Adobe Photoshop).
Web Content Manager employer: Info Resume Edge
Contact Detail:
Info Resume Edge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Content Manager
✨Tip Number 1
Familiarise yourself with our brand voice and digital platforms. Understanding how we communicate and the type of content we produce will help you tailor your approach when discussing your ideas during the interview.
✨Tip Number 2
Showcase your knowledge of SEO and web analytics tools. Be prepared to discuss specific strategies you've implemented in the past that improved content performance, as this will demonstrate your expertise in driving engagement.
✨Tip Number 3
Highlight your experience with CMS platforms like WordPress or Drupal. If you have examples of projects where you managed content effectively, be ready to share those insights to illustrate your hands-on experience.
✨Tip Number 4
Prepare to discuss your project management skills. Since the role involves coordinating timelines and collaborating with various teams, having examples of how you've successfully managed multiple projects will set you apart.
We think you need these skills to ace Web Content Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Web Content Manager. Familiarise yourself with content strategy, SEO principles, and CMS platforms to tailor your application accordingly.
Tailor Your CV: Highlight your relevant experience in web content management or digital marketing. Be specific about your achievements, such as successful campaigns or improvements in website performance, to demonstrate your impact.
Craft a Compelling Cover Letter: Use your cover letter to showcase your creativity and passion for digital content. Mention specific projects you've worked on that align with the company's goals and how you can contribute to their success.
Showcase Your Skills: In your application, emphasise your proficiency in CMS platforms and your understanding of SEO and analytics tools. Provide examples of how you've used these skills to enhance content effectiveness and user engagement.
How to prepare for a job interview at Info Resume Edge
✨Showcase Your Content Strategy Skills
Be prepared to discuss your approach to developing and executing a web content strategy. Highlight any past experiences where you successfully aligned content with marketing targets, and be ready to share specific examples of how your strategies improved engagement or performance.
✨Demonstrate SEO Knowledge
Since the role requires a strong understanding of SEO principles, brush up on the latest trends and best practices. Be ready to explain how you've optimised content for search engines in previous roles, and mention any tools you’ve used, like Google Analytics or SEMrush.
✨Highlight Collaboration Experience
This position involves working closely with various teams. Prepare to discuss your experience collaborating with design, SEO, and marketing teams. Share examples of successful projects where teamwork played a crucial role in achieving content goals.
✨Prepare for Content Audits
The job entails conducting regular content audits, so be ready to talk about your process for identifying content gaps and outdated material. Discuss any tools or methods you use to monitor website performance and how you’ve implemented changes based on your findings.
