Digital Marketing Specialist

We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition. Key Responsibilities: Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on insights Collaborate with internal teams to create landing pages and optimize user experience Manage and maintain the company\’s website and social media presence Brainstorm new and creative growth strategies through digital marketing Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Manage online content and update website with fresh and relevant content Requirements and Skills: Proven experience as a Digital Marketing Specialist or similar role Strong understanding of current online marketing concepts, strategy, and best practices Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platforms Knowledge of web design and content management systems (e.g., WordPress) Analytical mindset and critical thinking Excellent communication and interpersonal skills Bachelor\’s degree in Marketing, Communications, or related field #J-18808-Ljbffr