At a Glance
- Tasks: Lead influencer marketing campaigns and build strong client relationships.
- Company: Join Viral Nation, a leader in social-first ecosystems for brands.
- Benefits: Competitive pay, growth opportunities, and a creative work environment.
- Other info: Diverse and inclusive workplace with a focus on collaboration.
- Why this job: Make an impact in the fast-paced world of digital marketing.
- Qualifications: 6+ years in digital marketing with strong leadership skills.
The predicted salary is between 56250 - 68750 £ per year.
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey.
Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands.
Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture.
Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward.
We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people.
Strong performance leads to high expectations, and we must keep raising the bar!
Position Overview
Viral Nation is seeking a dedicated Account Director with a robust mix of influencer marketing, social media, analytics, content marketing experience.
By nature, they are a confident, courageous and strategic leader who excels in building bulletproof relationships with both their clients and their internal team.
They are known to bring value to every conversation, provide consultative direction to their clients, and know when and how to challenge the status quo within our ever-changing industry.
Responsibilities
- Serve as the day-to-day primary point of contact for key clients, owning strategic relationships and ensuring consistent alignment to goals, KPIs, and performance expectations.
- Identify, develop, and surface growth and expansion opportunities across accounts, partnering with CSLs and internal teams to drive revenue and long-term client value.
- Lead strategic planning, quarterly business reviews, success measurement, and account vision-setting, ensuring narratives are insight-driven, performance-focused, and tied to client impact.
- Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events, ensuring flawless delivery across all products and services.
- Lead and oversee creator communications for Macro & Mega tiers, ensuring white-glove talent management, clear expectations, and strong partnership execution.
- Manage campaign pacing, KPIs, optimization efforts, and overall program success to consistently meet or exceed performance benchmarks.
- Drive elevated brand storytelling, creative ideation, insights, and analytics, pushing teams to deliver innovative, differentiated work across a client portfolio.
- Lead the BI partnership kickoff for all key accounts, aligning on measurement frameworks, KPIs, reporting timelines, and success metrics in collaboration with the CSL.
- Own the wrap-report workflow, coordinating with BI, reviewing all reports for accuracy and strategic alignment, and ensuring insights are clearly communicated to clients.
- Provide leadership, guidance and escalation support to Account Supervisors and Account Managers, fostering accountability and growth.
- Coach and develop direct reports by providing regular feedback, training, and guidance, fostering a collaborative team culture that drives strong performance, career growth, and high-quality client delivery.
- Partner cross-functionally with Product, Sales, Creative, Finance, and BI to deliver integrated, scalable solutions for clients.
- Act as the internal advocate for the client’s POV, ensuring their needs, priorities, and feedback are clearly represented across teams while balancing those inputs with what’s required to deliver successful, high-performing campaigns.
- Maintain accurate Kantata project data, ensuring budgets, resourcing, timelines, and tasks are consistently reviewed and optimized.
- Identify and implement AI-driven efficiencies across planning, forecasting, and client-facing materials to improve speed, quality, and scalability.
Qualifications and Skills
- 6+ years of experience in digital, social, and influencer marketing across integrated service offerings, managing multiple client portfolios with strong business outcomes.
- Proven expertise in strategic planning, business insights, and performance measurement, using data to guide client recommendations, forecasting, and account growth.
- Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics, contract negotiations, content development, and campaign measurement.
- Strong ability to lead high-level client relationships, ensuring alignment to goals, long-term partnership success, and consistent delivery.
- Demonstrated success in revenue growth and account expansion through strategic recommendations and opportunity identification.
- Effective people leader with experience coaching and developing teams to meet client expectations and performance standards.
- Exceptional project management and cross-functional collaboration skills, partnering with planning, creative, production, and media teams to drive results.
- Expert grasp of social platforms, amplification strategies, and cross-channel integration.
- Proficient with influencer management tools (e. g., Creator IQ, Klear, Tagger, Upfluence), social management platforms (Sprout, Sprinklr, Hootsuite), CRM tools (Hub Spot), and presentation software (MS Office, Google Workspace).
- Familiarity with creative tools (Photoshop, Canva, motion graphics) and relevant certifications (Facebook Blueprint, Twitter Flight School, Google Analytics) are a plus.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience will also be considered.
Privacy Policy
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Compensation Philosophy
At Viral Nation, compensation is structured, performance-led, and market-aligned.
Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone.
Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
AI in Recruitment
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions.
AI note-taking tools may be used during interviews.
DEI Commitment
Viral Nation is committed to diversity, equity and inclusion in our agency.
Viral Nation welcomes applications from people with visible and non-visible disabilities.
Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
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Account Director, Influencer Marketing employer: Influship
Eucalyptus, as part of Hims & Hers, is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the dynamic field of health and wellness. Employees benefit from comprehensive growth opportunities, a supportive environment for creative expression, and the chance to make a meaningful impact in regulated healthcare. Located in a vibrant area, the company offers unique advantages such as flexible working arrangements and a commitment to employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Influencer Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Influship and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Influship are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Influship on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Influship. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director, Influencer Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Influship. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Influship:Show us that you’ve done your homework! In your application, briefly mention what you admire about Influship’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Influship
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Influship will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Influship, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
