At a Glance
- Tasks: Lead Influentials' commercial expansion in the UK by building key relationships and partnerships.
- Company: Join a dynamic creator marketing platform with a growing presence in the UK.
- Benefits: Shape your own role, competitive salary, and potential for career growth.
- Other info: Opportunity to influence strategy and build a team as the market grows.
- Why this job: Be at the forefront of Influentials' UK launch and make a real impact.
- Qualifications: Established connections in UK media and advertising; entrepreneurial spirit.
The predicted salary is between 85500 - 104500 £ per year.
Influentials is expanding into the UK. We’re looking for the person who can put us on the map by opening doors, building senior relationships and turning those relationships into meaningful business. We are looking for a UK Commercial Director who knows the British media and advertising ecosystem inside out – and, more importantly, is already part of it. Someone who can introduce Influentials to the agencies, platforms and brands that matter.
If you have built your career at a major media or advertising agency, or at a platform such as Meta, TikTok, Snapchat, LinkedIn or Google/YouTube, this could be an opportunity to use everything you’ve built – your network, commercial experience and market knowledge – to build something of your own.
About Influentials
Influentials is a creator marketing platform and managed service built to help brands scale creator content. Today, more than 13,000 creators are directly connected and verified on our platform. Our technology brings creator discovery, campaign management, content review and reporting together in one system, while our team can manage the complete process from briefing to delivery. Rather than simply providing access to creator data, we provide brands with direct access to creators and the infrastructure to activate them at scale. Our next step is international. The UK is one of our first priority markets. And we’re looking for the person to lead that commercial expansion locally.
Your mission
Your mission is to build Influentials’ commercial presence in the UK from the ground up. You’ll become our senior commercial face in the market. Your focus will be on three groups:
- Major agencies: Build strategic relationships with leading media and advertising agencies and create partnerships that can unlock multiple brands and campaigns.
- Enterprise brands: Introduce Influentials to senior marketers at major UK and international brands and turn those relationships into long-term creator partnerships.
- Platforms: Build relationships and strategic partnerships with organisations such as Meta, TikTok, LinkedIn, Snap, Google/YouTube and Pinterest.
What you’ll do
You’ll:
- Introduce Influentials to senior decision-makers across the UK market.
- Build relationships with leading agency groups and independents.
- Open enterprise brand accounts.
- Develop strategic platform partnerships.
- Build and own the UK commercial pipeline.
- Personally lead pitches and commercial negotiations.
- Win recurring business, asset packages and retainers.
- Represent Influentials at relevant UK industry events.
- Bring local market intelligence back into the organisation.
- Work closely with our central team on proposition and growth.
- Help shape our UK strategy as we learn and scale.
- Eventually help build the UK team as the market grows.
Who we’re looking for
You are probably already well established within the UK media and advertising ecosystem. You may currently work – or have previously worked – at a major social or technology platform; a leading media agency; an advertising group; a social or digital agency; a relevant media or adtech business. Your exact title matters less than your relationships and track record.
What matters most
- You have genuine senior market access.
- You already know senior people within UK agencies and/or enterprise brands.
- You can turn relationships into revenue.
- You’re entrepreneurial.
- You’re hands-on.
- You understand the ecosystem.
What you don’t need
You do not need to be an influencer marketing specialist. What matters is your ability to get Influentials into the right rooms – and turn those conversations into partnerships.
Why join now?
This isn’t a role where everything has already been built. The technology exists. The proposition exists. The creator network exists. The central campaign and support organisation exists. What we need now is the person who can unlock the UK market. You’ll have the opportunity to shape how Influentials enters the UK, which partnerships we build, which clients we pursue and, ultimately, what the local organisation becomes.
As the business scales, we see the potential for this role to develop beyond commercial leadership towards broader UK market leadership.
The question
There’s one question that probably tells both you and us whether this role is right: If you joined Influentials tomorrow, which 20 senior people across UK agencies and brands would take your call? If a list immediately comes to mind, we’d like to meet you.
UK Commercial Director in London employer: Influential
At Influentials, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As the UK Commercial Lead, you will have the unique opportunity to shape our presence in the UK market while enjoying comprehensive employee growth opportunities, competitive benefits, and a collaborative environment that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land UK Commercial Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Influential and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Influential are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Influential on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Influential. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UK Commercial Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Influential. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Influential:Show us that you’ve done your homework! In your application, briefly mention what you admire about Influential’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Influential
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Influential will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Influential, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
