Senior Account Manager (Commerce)

• This role reports to Senior Account Director, Commerce
• As Senior Account Manager, Tik Tok Shop, you are the delivery-focused driving force behind our Social Commerce & Affiliate campaigns
• You lead the end-to-end delivery of commerce campaigns across your accounts – owning day-to-day execution, affiliate programme operations, performance reporting and creator delivery – while supporting the Account Director on strategy and pitch responses
• You keep delivery moving and standards high, manage the workstream through Waves, and help build strong working relationships with clients on the commerce side (Client Services owns the executive relationship)
• You also mentor Senior Account Executives, bringing them on through day-to-day management, training and PDPs
• Build a creator commerce engine from the ground up
• Help scale the delivery infrastructure of a brand-new Commerce division – from campaign workflows to affiliate operations and engagement systems
• Oversee client strategy across culture and conversion
• Deliver client strategy across Tik Tok shop, affiliate and emerging social commerce, turning creator-first content into measurable GMV, AOV and ROAS for global brands
• Set the standard and bring others with you
• Become the reference point for social commerce and affiliate across the business – steering the wider team and raising the bar for how commerce is delivered in EMEA

• In the first few months, you would have

• Embedded into the EMEA Commerce team and built strong working relationships across Client Services, Creative Operations, Sales and Paid Media
• Developed a clear understanding of Influencer’s Commerce & Affiliate framework, creator tiers and cross-platform commerce ecosystem (affiliate networks, Tik Tok Shop, You Tube Shopping, Meta Commerce)
• Taken ownership of end-to-end delivery across your accounts, running campaigns confidently through Waves, Tik Tok Shop and affiliate platforms
• Supported the activation of at least two live affiliate programme, driving measurable creator output across a client portfolio
• Owned performance reporting and post-campaign analysis, converting data into insight and presenting to clients
• Supported the development of Senior Account Executive(s), and built confidence in how creator volume and high-converting cohorts fuel performance outcomes
• Own the end-to-end delivery of your accounts’ Social Commerce & Affiliate campaigns; be the delivery-focused engine in the Commerce team
• Build the operational backbone: timelines, creator briefs, affiliate programme setup and campaign plans
• Own day-to-day execution across Tik Tok Shop (creator, seller, live) and affiliate networks
• Run affiliate programme operations day to day: creator onboarding, link/code setup, tracking, CPA postbacks, commission structures and creator tiering
• Own performance reporting and post-campaign analysis; convert GMV, AOV, CPA and ROAS data into clear insight and confidently present to clients
• Manage campaigns via Waves and relevant social commerce/affiliate platforms, ensuring the wider team upload content accurately and creator payments are organised; oversee sampling and seeding
• Help build and foster strong client relationships on the commerce workstream, managing expectations and sharing updates and actions (alongside Client Services)
• Assist the Sales and Client Services teams on commerce strategy, campaign tactics and pitch responses for prospective and existing clients
• Manage day-to-day relationships with Tik Tok Shop and affiliate network partners (Impact, Awin, CJ, Rakuten, Partnerize)

Benefits

• Private Healthcare: We’ve got you covered for a range of healthcare needs
• Enhance Parental Leave: We support our people with big life changes
• Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
• Hybrid Working Model: We understand that your best work doesn’t need to be in our offices. That’s why we offer our people the option to work from home for two days a week
• Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
• Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
• End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
• Flexible Working: Start and finish times that can be flexed to support you
• Work from Anywhere Policy: Enjoy the freedom to work from where you want
• Dog Friendly Office: Your four-legged friends are always welcome in our office
• Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
• Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
• Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
• Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career
• A proven team player – proactive, positive and generous in supporting others
• 5+ years in an agency or brand across influencer, social commerce, affiliate, performance or social
• Experience delivering performance reporting and post-campaign analysis, and presenting to clients
• Hands-on Tik Tok Shop experience (creator, seller, live shopping)
• High energy, highly organised, and able to prioritise quickly across several projects
• Experience in social commerce, affiliate and/or influencer marketing delivery is crucial
• Experience running affiliate programmes or working with networks (Impact, Awin, CJ, Rakuten, Partnerize)
• Experience managing creators at volume across multiple live campaigns
• Comfortable reviewing creator and brand agreements, with an understanding of usage and payment terms
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