Senior Account Manager, Commerce

About the Agency

Influencer is a global creator marketing agency focused on humanizing brands.

The agency delivers creator‑first solutions across creative, media, and commerce, connecting brands with audiences through insight‑driven creator campaigns built to stop the scroll and drive measurable impact.

• Job Title
• Senior Account Manager, Tik Tok Shop (EMEA)
• Location
• London
• Reporting Line
• Senior Account Director, Commerce (EMEA)
• Overview

As Senior Account Manager, Tik Tok Shop, you are the delivery‑focused driving force behind our Social Commerce & Affiliate campaigns.

You lead the end‑to‑end delivery of commerce campaigns across your accounts – owning day‑to‑day execution, affiliate programme operations, performance reporting and creator delivery – while supporting the Account Director on strategy and pitch responses.

You keep delivery moving and standards high, manage the workstream through Waves, and help build strong working relationships with clients on the commerce side (Client Services owns the executive relationship).

You also mentor Senior Account Executives through management, training and PDPs.

• 3 Best Things About The Job
• Build a creator commerce engine from the ground up
• Help scale the delivery infrastructure of a brand‑new Commerce division – from campaign workflows to affiliate operations and engagement systems.
• Oversee client strategy across culture and conversion
• Deliver client strategy across Tik Tok Shop, affiliate and emerging social commerce, turning creator‑first content into measurable GMV, AOV and ROAS for global brands.
• Set the standard and bring others with you
• Become the reference point for social commerce and affiliate across the business – steering the wider team and raising the bar for how commerce is delivered in EMEA.
• Measures of Success
• Embedded into the EMEA Commerce team and built strong working relationships across Client Services, Creative Operations, Sales and Paid Media.
• Developed a clear understanding of Influencer's Commerce & Affiliate framework, creator tiers and cross‑platform commerce ecosystem (affiliate networks, Tik Tok Shop, You Tube Shopping, Meta Commerce).
• Taken ownership of end‑to‑end delivery across your accounts, running campaigns confidently through Waves, Tik Tok Shop and affiliate platforms.
• Supported the activation of at least two live affiliate programmes, driving measurable creator output across a client portfolio.
• Owned performance reporting and post‑campaign analysis, converting data into insight and presenting to clients.
• Supported the development of Senior Account Executives, building confidence in how creator volume and high‑converting cohorts fuel performance outcomes.
• Roles & Responsibilities
• Own the end‑to‑end delivery of your accounts' Social Commerce & Affiliate campaigns as the delivery‑focused engine in the Commerce team
• Build the operational backbone: timelines, creator briefs, affiliate programme setup and campaign plans
• Own day‑to‑day execution across Tik Tok Shop (creator, seller, live) and affiliate networks
• Run affiliate programme operations day‑to‑day: creator onboarding, link/code setup, tracking, CPA postbacks, commission structures and creator tiering.
• Own performance reporting and post‑campaign analysis: convert GMV, AOV, CPA and ROAS data into clear insight and confidently present to clients.
• Manage campaigns via Waves and relevant social commerce/affiliate platforms, ensuring the wider team upload content accurately and creator payments are organised; oversee sampling and seeding.
• Help build and foster strong client relationships on the commerce workstream, managing expectations and sharing updates and actions alongside Client Services.
• Assist Sales and Client Services teams on commerce strategy, campaign tactics and pitch responses for prospective and existing clients.
• Manage day‑to‑day relationships with Tik Tok Shop and affiliate network partners (Impact, Awin, CJ, Rakuten, Partnerize).
• What You Will Need
• Experience in social commerce, affiliate and/or influencer marketing delivery is crucial.
• 5+ years in an agency or brand across influencer, social commerce, affiliate, performance or social.
• Hands‑on Tik Tok Shop experience (creator, seller, live shopping).
• Experience running affiliate programmes or working with networks (Impact, Awin, CJ, Rakuten, Partnerize).
• Experience delivering performance reporting and post‑campaign analysis, and presenting to clients.
• Experience managing creators at volume across multiple live campaigns.
• Comfortable reviewing creator and brand agreements, understanding usage and payment terms.
• High energy, highly organised, able to prioritise quickly across several projects.
• A proven team player – proactive, positive and generous in supporting others.

Benefits

• Private Healthcare through Vitality
• Wellbeing support through Vitality, including EAP & Mental Health cover
• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion.

We promote DEI in our workplace and are a global community that believes our unique qualities should be celebrated.

All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

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