At a Glance
- Tasks: Lead exciting social commerce campaigns and drive impactful creator partnerships.
- Company: Join Influencer, a global leader in creator marketing with a vibrant culture.
- Benefits: Enjoy private healthcare, 25 days annual leave, and wellbeing support.
- Other info: Be part of a diverse team that celebrates authenticity and promotes inclusion.
- Why this job: Shape the future of marketing while working with top brands like Nike and Disney.
- Qualifications: 5+ years in social commerce or influencer marketing, with hands-on TikTok Shop experience.
The predicted salary is between 50000 - 65000 £ per year.
Who are we? Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanising brands. By placing creators at the centre, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact. With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.
Location: London
Reporting of the role: This role reports to Senior Account Director, Commerce (EMEA)
Overview of the Job: As Senior Account Manager, TikTok Shop, you are the delivery-focused driving force behind our Social Commerce & Affiliate campaigns. You lead the end-to-end delivery of commerce campaigns across your accounts – owning day-to-day execution, affiliate programme operations, performance reporting and creator delivery – while supporting the Account Director on strategy and pitch responses.
3 Best Things About the Job:
- Build a creator commerce engine from the ground up.
- Help scale the delivery infrastructure of a brand-new Commerce division – from campaign workflows to affiliate operations and engagement systems.
- Oversee client strategy across culture and conversion.
Measures of Success: In the first few months, you would have:
- Embedded into the EMEA Commerce team and built strong working relationships across Client Services, Creative Operations, Sales and Paid Media.
- Developed a clear understanding of Influencer's Commerce & Affiliate framework, creator tiers and cross-platform commerce ecosystem (affiliate networks, TikTok Shop, YouTube Shopping, Meta Commerce).
- Taken ownership of end-to-end delivery across your accounts, running campaigns confidently through Waves, TikTok Shop and affiliate platforms.
- Supported the activation of at least two live affiliate programmes, driving measurable creator output across a client portfolio.
- Owned performance reporting and post-campaign analysis, converting data into insight and presenting to clients.
- Supported the development of Senior Account Executive(s), and built confidence in how creator volume and high-converting cohorts fuel performance outcomes.
Roles & Responsibilities:
- Own the end-to-end delivery of your accounts' Social Commerce & Affiliate campaigns; be the delivery-focused engine in the Commerce team.
- Build the operational backbone: timelines, creator briefs, affiliate programme setup and campaign plans.
- Own day-to-day execution across TikTok Shop (creator, seller, live) and affiliate networks.
- Run affiliate programme operations day to day: creator onboarding, link/code setup, tracking, CPA postbacks, commission structures and creator tiering.
- Own performance reporting and post-campaign analysis; convert GMV, AOV, CPA and ROAS data into clear insight and confidently present to clients.
- Manage campaigns via Waves and relevant social commerce/affiliate platforms, ensuring the wider team upload content accurately and creator payments are organised; oversee sampling and seeding.
- Help build and foster strong client relationships on the commerce workstream, managing expectations and sharing updates and actions (alongside Client Services).
- Assist the Sales and Client Services teams on commerce strategy, campaign tactics and pitch responses for prospective and existing clients.
- Manage day-to-day relationships with TikTok Shop and affiliate network partners (Impact, Awin, CJ, Rakuten, Partnerize).
What You Will Need:
- Experience in social commerce, affiliate and/or influencer marketing delivery is crucial.
- 5+ years in an agency or brand across influencer, social commerce, affiliate, performance or social.
- Hands-on TikTok Shop experience (creator, seller, live shopping).
- Experience running affiliate programmes or working with networks (Impact, Awin, CJ, Rakuten, Partnerize).
- Experience delivering performance reporting and post-campaign analysis, and presenting to clients.
- Experience managing creators at volume across multiple live campaigns.
- Comfortable reviewing creator and brand agreements, with an understanding of usage and payment terms.
- High energy, highly organised, and able to prioritise quickly across several projects.
- A proven team player – proactive, positive and generous in supporting others.
A few of our core benefits:
- Private Healthcare through Vitality.
- Wellbeing support through Vitality including EAP & Mental Health cover.
- 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs).
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work every day, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager, Commerce in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Influencer and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Influencer are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Influencer on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Influencer. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Manager, Commerce in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Influencer. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Influencer:Show us that you’ve done your homework! In your application, briefly mention what you admire about Influencer’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Influencer
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Influencer will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Influencer, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
