Performance Marketing Manager in London

Who are we? Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact. With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Overview of the job: We are building a social commerce growth capability that connects creator content, affiliate communities, TikTok Shop and paid media into one commercially focused growth model. This is not a standard paid media role. It sits inside the Commerce team because our strongest route into larger paid budgets is through social commerce briefs and affiliate briefs, especially where clients are looking to scale TikTok Shop, affiliate-led sales and creator content into measurable revenue.

Your first job is to help us win. You will work closely with the Commerce Director and Client Services team to shape pitch strategies for social commerce and CPA-focused performance briefs. You will build the paid growth chapter of proposals, show clients how creator and affiliate content can become a scalable acquisition engine, and make our responses more commercially credible.

Once briefs are won, you will own delivery. You will run campaigns, manage spend and optimise against commercial targets across TikTok Ads Manager, Meta Ads Manager and YouTube Ads. You will be hands-on across TikTok Shop Ads Manager, Spark Ads, GMV Max, LIVE Shopping Ads, Video Shopping Ads, Product Shopping Ads, Meta whitelisting and paid social testing frameworks.

The role has two primary campaign types:

• Social commerce growth, helping DTC and ecommerce brands scale through commerce & affiliate channels (e.g. TikTok Shop, Impact, Awin, Rakuten…), affiliate creators, paid amplification and ROAS-driven media.
• CPA-focused performance campaigns, taking high volumes of performance creative and UGC, then running structured paid testing to drive sign-ups, leads, sales or other lower-funnel outcomes.

3 best things about the job:

• You build the social commerce growth proposition. There is no established playbook here waiting for you to follow. You are joining at the point where social commerce, affiliate and paid growth are becoming a major commercial opportunity for Influencer. The frameworks, pitch approach, testing model and paid amplification strategy are yours to shape.
• Your work sits at the intersection of commerce, affiliate and paid. The briefs you work on connect TikTok Shop, creator content, affiliate communities and paid media into a single growth strategy.
• You turn content into a growth engine. Influencer already creates high volumes of creator and performance content. Your role is to help turn that content into scalable paid acquisition.

Measures of success - in the first few months, you will have:

• Contributed the paid growth chapter to social commerce and CPA-focused performance pitch responses, making those proposals materially stronger.
• Educated Commerce, Client Services and Creative Ops on what best-in-class social commerce growth and paid amplification looks like.
• Established a close working relationship with the Creative Production team so performance creative and paid strategy are developed together from day one.
• Helped win at least one social commerce brief and contributed to the paid strategy for its delivery.
• Built the foundations of a repeatable social commerce growth proposition that Client Services can confidently sell into comparable briefs.
• Created clear frameworks for how TikTok Shop, affiliate content, Spark Ads, paid amplification and performance creative testing work together.

Roles & responsibilities:

Before we have a large book of social commerce growth clients, your most important job is helping us win them. You will be in the room for the right pitch conversations, own the paid growth chapter of our proposals, and educate the wider team on what is commercially achievable.

• Build paid growth strategies for pitch responses across social commerce, TikTok Shop, affiliate and CPA-focused performance briefs.
• Show how creator tiers map to paid strategy, including when to use macro, mid-tier, micro, affiliate and UGC-style creators.
• Explain how organic creator and affiliate content can become the testing lab for paid amplification.
• Build clear paid media roadmaps in pitches, including test phases, spend phasing, ROAS or CPA targets, and scale-up logic.
• Show how affiliate infrastructure connects to paid acquisition, including CPA models, Spark Ads, Meta whitelisting and creator-led conversion journeys.
• Frame attribution clearly from the outset, so clients understand what organic creator activity, affiliate activity and paid media are each contributing.
• Partner with Client Services to ensure social commerce and performance briefs are scoped and priced correctly from the start.

Growing ecommerce brands on social, especially through TikTok Shop, is the primary brief type you will work on alongside the Commerce Director. You will bring the paid amplification expertise that makes the social commerce strategy complete.

• Run live campaigns in TikTok Shop Ads Manager, including GMV Max, Spark Ads, LIVE Shopping Ads, Video Shopping Ads and Product Shopping Ads.
• Build paid amplification strategies across campaign phases, from low-spend testing through to scaled paid support around key moments.
• Use organic affiliate performance data as the creative brief for paid, putting budget behind content that is already converting.
• Work closely with the Commerce Director so paid and affiliate strategy are always one connected conversation.
• Feed performance learnings back into the Commerce team to inform which products, creators, content formats and offers to double down on.
• Help turn TikTok Shop and affiliate briefs into larger, more commercially valuable growth programmes.

The second major campaign type is CPA-focused performance work, where Influencer creates large volumes of creator assets and then needs to drive measurable outcomes through paid media.

• Translate performance creative packages from Creative Ops into structured paid campaigns across Meta, TikTok and YouTube.
• Own the brief-to-launch pipeline so creative and media are built together, not treated as separate workstreams.
• Run campaigns with systematic testing across hooks, formats, audiences, bid strategies, CTAs and landing journeys.
• Manage high volumes of creative variants, using a disciplined test-and-learn framework rather than ad hoc optimisation.
• Deploy affiliate and creator content in paid through Spark Ads and Meta whitelisting.
• Feed paid performance data back to Creative Ops after every test cycle.

Social commerce and performance campaigns need to be measured properly from day one. You will help build the commercial logic behind the work, not just the media plan.

• Work with Measurement & Insights to build attribution frameworks that connect paid spend to commercial outcomes across multi-touch journeys.
• Help clients understand the role of each channel, including organic creator content, affiliate content, paid amplification and retargeting.
• Avoid over-reliance on last-click attribution where it undervalues creator-led influence earlier in the journey.
• Define campaign KPIs by brief type, including GMV, ROAS, CPA, CPL, conversion rate, creative win rate, cost per asset and spend efficiency.
• Build reporting structures that turn media performance into useful creative and commerce learning.
• Surface commercial risks clearly, including attribution gaps, compliance limitations, content fatigue, channel saturation and unrealistic CPA expectations.

You will sit within the Commerce team, but your success depends on close collaboration across the business.

• Work alongside the Commerce Director as the paid growth expert on relevant pitches and client strategies.
• Partner with Client Services to identify opportunities where social commerce, affiliate and paid growth can expand client relationships.
• Work with Creative Ops to brief, test and optimise performance creative based on real paid media data.
• Work with Measurement & Insights to create credible attribution and reporting frameworks.
• Educate internal teams on how TikTok Shop, affiliate, paid amplification and CPA-focused media work together.

What you will need:

• Hands-on TikTok Shop Ads Manager experience.
• Strong paid social performance experience.
• Social commerce and ecommerce growth understanding.
• Strategic pitch capability.
• Experience working with creator or affiliate content in paid.
• Commercial and analytical judgement.
• Relevant background.
• Confident communication.

• Experience structuring affiliate partnerships on a performance model.
• Familiarity with affiliate attribution platforms.
• Experience with YouTube Ads and Google Performance Max.
• Track record of presenting paid media strategy in competitive pitches.
• Experience working in regulated or compliance-heavy categories.
• AI tool fluency.

A few of our core benefits:

• Private Healthcare through Vitality
• Wellbeing support through Vitality including EAP & Mental Health cover
• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated.