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- Tasks: Lead and scale our in-house content production studio for innovative marketing campaigns.
- Company: Join Influencer, the world's largest independent creator marketing agency.
- Benefits: Enjoy private healthcare, 25 days annual leave, and a supportive work environment.
- Why this job: Shape the future of marketing by humanising brands and driving measurable impact.
- Qualifications: 8+ years in content production leadership with strong commercial acumen.
- Other info: Be part of a diverse team that celebrates authenticity and creativity.
The predicted salary is between 48000 - 84000 £ per year.
Who are we? Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact. Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency, powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.
As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel – from brand perception to performance and sales. With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca‑Cola.
Overview Of The Job
As Head of Content, you will lead and scale Influencer’s in-house content production studio as part of our Creative Operations function. Today, our production studio primarily focuses on repurposing creator-led and branded assets into high-performing, platform-native formats for media campaigns.
- Performance creative at scale
- UGC production systems
- Live commerce and TikTok Live
- IRL brand activations and creator shoot days
This role sits at the intersection of creative, media, and commerce. You will ensure production and performance operate as one integrated system, with creative designed specifically for media distribution strategy and measurable outcomes. This is not a studio management role. It is a growth role. You will own and develop new production services, define the commercial model, build the team, design the systems, and establish the production engine that underpins Influencer’s performance and commerce ambitions.
3 Best Things About The Job
- Build a performance production engine
- Own a new revenue stream
- Build the systems that scale content
Measures of success - In the first few months you will have:
- Designed and launched a scaled production roadmap covering performance remixing, UGC creation, and Live/IRL production.
- Established a clear commercial proposition and pricing structure for new production services.
- Built a scalable UGC production system, including creator sourcing, scripting frameworks, and an external editor network.
- Delivered measurable performance uplift through optimised creative output.
- Implemented efficient workflows, tooling, and AI-enabled processes to increase output velocity without compromising quality.
- Strengthened integration between Production and Media to ensure creative is aligned with media distribution strategy.
Roles & responsibilities
- Lead and grow Influencer’s performance-led content production function.
- Oversee the transformation of creator and branded content into platform-native, performance-optimised assets.
- Build and manage a hybrid production model combining in-house editors, designers, and remote freelance specialists.
- Develop scalable scripting frameworks for performance-led UGC and conversion-focused creative.
- Establish Live and IRL production capabilities, including TikTok Live and brand activations.
- Define the service proposition, operational workflows, and delivery standards for the expanded production offering.
- Build and manage complex production budgets across pre-production, live production, and post-production.
- Ensure strong commercial oversight, including margin control, profitability, and resource efficiency.
- Develop client-facing production packages and pricing models across: content remixing, UGC production, performance creative, live commerce and IRL brand activations.
- Partner with Creative Strategy, Client Services, and Growth to integrate production into pitches and proactively win new business.
- Select and implement tools, software, and AI-enabled systems to streamline production at scale.
- Maintain quality benchmarks and optimisation standards across all production outputs.
- Manage project resourcing, priorities, and timelines to ensure efficient and commercially sound delivery.
What You Will Need
- 8+ years in content production leadership within performance, social-first, creator marketing, or digital environments.
- Proven expertise in repurposing and producing content for multiple platforms across awareness, consideration, and conversion objectives.
- Demonstrable experience building and managing complex production budgets.
- Strong commercial acumen, including margin awareness, pricing strategy, and scalable service development.
- Experience building and leading teams of editors, designers, and freelance specialists.
- Experience collaborating closely with paid media teams to align creative with distribution strategy.
- Experience developing or scaling UGC production models is highly desirable.
- Exposure to TikTok Live, commerce production, or IRL activations is a strong plus.
- Understanding of AI and automation tools for content scaling is advantageous.
- Excellent leadership, organisational, and stakeholder management skills.
A few of our core benefits
- Private Healthcare through Vitality
- Wellbeing support through Vitality including EAP & Mental Health cover
- 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work every day, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.
Head of Content employer: Influencer
Contact Detail:
Influencer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it’s relevant to content production or creator marketing. Use platforms like Behance or even a personal website to showcase your projects and achievements.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their mission of humanising brands.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Influencer.
We think you need these skills to ace Head of Content
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for content production and influencer marketing shine through. We want to see that you’re genuinely excited about the role and our mission!
Tailor Your Experience: Make sure to highlight your relevant experience in content production, especially in performance and social-first environments. We love seeing how your background aligns with what we do at Influencer.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. No need for fluff – just show us what you’ve got!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Influencer
✨Know Your Stuff
Before the interview, dive deep into Influencer's mission and recent campaigns. Familiarise yourself with their approach to creator marketing and how they leverage platforms like TikTok and YouTube. This will show your genuine interest and help you connect your experience with their goals.
✨Showcase Your Leadership Skills
As a Head of Content, you'll need to demonstrate your ability to lead and scale teams. Prepare examples of how you've successfully built and managed production teams in the past, especially in performance-driven environments. Highlight any innovative processes you've implemented that improved efficiency or output.
✨Be Ready to Discuss Budgets
Since managing complex production budgets is key for this role, come prepared with specific examples of how you've handled budgets in previous positions. Be ready to discuss your approach to margin control and pricing strategies, as well as how you ensure profitability while maintaining quality.
✨Align Creative with Strategy
Influencer values the integration of creative and media strategies. Think about how you've collaborated with media teams in the past to align creative outputs with distribution strategies. Be prepared to share insights on how you can enhance this collaboration at Influencer to drive measurable outcomes.