At a Glance
- Tasks: Develop creator-first strategies and creative responses for exciting brands.
- Company: Join Influencer, the world's largest independent creator marketing agency.
- Benefits: Enjoy private healthcare, 25 days annual leave, and a supportive work environment.
- Other info: Be part of a diverse team that celebrates authenticity and inclusion.
- Why this job: Shape impactful campaigns and connect brands with audiences through creativity.
- Qualifications: 6+ years in Strategy or Creative Strategy with strong client-facing experience.
The predicted salary is between 50000 - 65000 £ per year.
Who are we? Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanising brands. By placing creators at the centre, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact. Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.
As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales. With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.
Overview of the job: As Senior Creative Strategist, you will play a key role in developing creator-first strategies and creative responses for some of the region's most exciting brands across sectors including CPG and Finance. Working closely with senior clients and internal teams, you'll transform complex business challenges into clear, culturally relevant, platform-native ideas that drive both brand impact and audience engagement. This is a highly strategic, hands-on role for someone who thrives at the intersection of creators, culture, and creativity. You'll contribute to campaign development, proactive opportunities, and new business pitches while helping shape best-in-class creator marketing solutions that resonate across European markets.
3 best things about the job:
- Work on some of the region's most recognisable brands.
- Turn cultural insight into impactful creative solutions.
- Play a key role in pitches and business growth.
Measures of success - in the first few months, you will have:
- Developed a deep understanding of Influencer's strategic frameworks and creator-first approach.
- Become confident in our methodologies, processes, and ways of working across strategy and creative development.
- Built strong relationships with clients and internal stakeholders.
- Established yourself as a trusted strategic partner across key accounts and cross-functional teams.
- Delivered high-quality strategic responses and campaign recommendations.
- Contributed to client projects, proactive opportunities, and pitches through insight-led thinking and platform-native creative ideas.
- Demonstrated expertise in creator, platform, and cultural trends.
- Brought fresh perspectives and actionable insights that strengthen campaign performance and creative effectiveness.
- Become a valued contributor to business growth.
- Supported successful pitch responses and strategic recommendations that drive client retention and new opportunities.
Roles & responsibilities:
- Develop creator-first strategic recommendations and creative platforms in response to client briefs and business challenges.
- Translate complex client objectives into clear, actionable, insight-led strategies and campaign narratives.
- Create platform-native ideas that balance brand objectives, audience needs, creator authenticity, and cultural relevance.
- Support the development of proactive strategic opportunities and new business pitches.
- Build compelling strategic presentations and visually engaging decks that communicate ideas clearly and persuasively.
- Collaborate closely with Creative, Client Services, Media, and Talent teams to deliver integrated campaign solutions.
- Present strategic thinking confidently to clients and internal stakeholders.
- Stay immersed in creator culture, platform developments, social trends, and consumer behaviours across European markets.
What you will need:
- 6+ years' experience in a Strategy or Creative Strategy role within a creative, social, digital, or creator-focused agency.
- Strong understanding of European markets, including cultural nuances, consumer behaviours, social trends, and regional moments.
- A creator-first mindset, with a deep understanding of how creators influence brand perception and drive measurable outcomes.
- Proven ability to distill complex client challenges into clear, actionable strategic recommendations and creative opportunities.
- Excellent storytelling and presentation-building skills, with experience creating visually engaging strategic decks.
- Strong client-facing experience and confidence communicating with senior stakeholders.
- A proactive, self-motivated approach with the ability to work autonomously and manage multiple priorities.
- Strong collaboration skills and experience working effectively across global teams and multiple time zones.
- Excellent communication skills and the ability to influence, inspire, and bring others along with your thinking.
A few of our core benefits:
- Private Healthcare through Vitality.
- Wellbeing support through Vitality including EAP & Mental Health cover.
- 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs).
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work every day, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.
Senior Creative Strategist employer: Influencer Ltd
At Influencer, we pride ourselves on being a leading global creator marketing agency that fosters a vibrant and inclusive work culture. Our team enjoys exceptional benefits such as private healthcare, generous annual leave, and a commitment to diversity, equity, and inclusion, all while working on exciting campaigns for some of the world's most recognisable brands. With ample opportunities for professional growth and collaboration across diverse teams, Influencer is an ideal place for creative strategists looking to make a meaningful impact in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Influencer Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Influencer Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Influencer Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Influencer Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Creative Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Influencer Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Influencer Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Influencer Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Influencer Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Influencer Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Influencer Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
