Senior Account Director, Client Services

Who are we? We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East.

From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Reporting of the role: This role reports to the Business Director.

Overview of the job: We are hiring for a Senior Account Director to join the client services team and lead one of our most high profile clients - a global CPG advertiser. You will be responsible for managing a team and successfully growing and nurturing our partnership across EMEA.

3 best things about the job:

• The chance to work on a variety of large scale campaigns across a renowned book of brands with categories including; Beauty, Personal Care, Haircare, Grooming & Home.
• The opportunity to lead and mentor a growing team.
• You will be joining the business at a time of growth and expansion.

In the first few months, you would have:

• Met the team: Spent 1:1 with your line manager, direct reports and other team members to build rapport and understand how your role fits into the wider CS structure.
• Familiarise yourself with key processes and workflow to ensure efficiency and accountability across your team.
• Mastered internal tools and all essential functions to manage and maintain full oversight on projects across the portfolio, as well as adoption of G-Suite, Slack, Monday.com and Hubspot.
• Developed strong relationships with senior client stakeholders, positioning yourself as a reliable and trusted leader.
• Leading client meetings, and starting to understand the client’s processes, goals, priorities and expectations.
• Proactively looking at ways to grow and develop our partnership across the portfolio with new cross functional initiatives.

Roles & Responsibilities:

• Strong focus on client retention and growth, with expert knowledge of the creator industry.
• Strategic and commercial mindset, with experience working multi-channel and multi-market.
• Commercial and analytical thinker, is able to confidently pitch for relevant upsell opportunities.
• Seeks proactive conversations with senior stakeholders.
• Responsible for campaign costing, budgets, and revenue tracking.
• Line manager to Account Director.
• Ability to lead a team (6+), identifying and implementing operational efficiencies to drive streamlined processes and impactful results.
• Can source and sign-off on effective solutions for complex campaign related issues.
• Holds direct reports accountable, providing insightful and strategic recommendations, ensuring the highest level of client service and organisation across a high volume of projects.
• Applies deeper level and holistic thinking - leads on developing impactful content strategies and new business opportunities.
• Proficient at building a long-term vision for key accounts.
• Highly-organised & effective leader, continuously improving and scaling our delivery and reporting, regularly reviewing performance and optimising accordingly.
• Expert knowledge of different platform features, formats and placements as well as paid media and cross-funnel marketing solutions.
• Confident presenting, hosting and moderating events and/or workshops.
• Is passionate about industry trends, platform trends, proactively sharing valuable insights and ideas to inspire and educate.

What you will need:

• Experience in Influencer Marketing is mandatory.
• 6+ years working in an agency or brand within influencer marketing, advertising, social, media and/or creative.
• Experience working with project management tools, such as Monday.com and G-suite.
• You are commercially savvy and organised.
• You have experience managing high profile clients (a passion for or past experience working within CPG is a bonus).
• Understanding of paid media, objectives, KPIs and strategy.
• You are a self starter and happy to work autonomously as well as part of a team.
• High energy and ability to multitask, with a real ability to quickly prioritise across several projects.
• A proven team player, with a proactive and positive approach to achieving goals and supporting the work of others.
• Able to build strong rapport and relationships both internally and externally.
• Multilingual language capabilities is a bonus, but not mandatory.

A few of our core benefits:

• Private Healthcare through Vitality.
• Wellbeing support through Vitality including EAP & Mental Health cover.
• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs).

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work every day, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.