At a Glance
- Tasks: Lead product marketing for Waves, connecting users and teams to enhance creator campaigns.
- Company: Join Influencer, the world's largest independent creator marketing agency.
- Benefits: Enjoy private healthcare, wellbeing support, and 25 days annual leave.
- Other info: Diverse and inclusive workplace committed to celebrating unique qualities.
- Why this job: Be at the forefront of innovative marketing technology and shape the future of creator campaigns.
- Qualifications: 7+ years in product marketing or related fields, with strong SaaS and creator marketing knowledge.
The predicted salary is between 50000 - 55000 £ per year.
Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.
Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships. As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system.
Waves is the operating system behind the world’s best creator programmes. Built for brands, creators, and the teams that bring them together, Waves brings together the technology needed to run creator campaigns at scale. Today, it powers every Influencer campaign, supporting critical parts of the creator marketing workflow from discovery and campaign management through to content approvals, live reporting, and payments.
We are looking for a Regional Product Marketing Manager to become the Waves expert for EMEA and help lead that next phase. This is not a conventional PMM role focused only on messaging, launches, and sales decks. You will sit at the intersection of users, clients, Product, Engineering, Client Services, Brand Partnerships, and specialist teams across the business, acting as the person your region turns to on all things Waves.
You will own regional support and enablement, launch new features, train internal teams, onboard external users, provide early customer success support, lead user research, shape go-to-market activity, and work directly with the Global VP Product Solutions & Operations to investigate future product and commercial opportunities.
We are looking for an experienced product marketer who can come in with a point of view, bring proven PMM discipline into the business, establish best practice, and take genuine ownership from day one. You should be able to show us how excellent product marketing works, rather than wait to be given a detailed playbook.
3 best things about the job:
- You become the Waves expert for your region.
- You will be the person closest to how Waves is actually used.
- You help turn Waves into a scalable commercial opportunity.
Measures of success - in the first few months, you will have:
- Become the recognised Waves subject matter expert and first point of contact for Client Services and Brand Partnerships in your region.
- Built strong working relationships across Product, Engineering, Client Services, Brand Partnerships, Creative Strategy, Marketing Science, Creative Production, and with your Regional PMM counterpart.
- Taken ownership of regional Waves support, training, and enablement, creating a clear and repeatable experience for internal teams and client users.
- Led the successful regional launch and adoption of new Waves features.
- Successfully onboarded new external users to Waves and established a high-quality customer success experience.
- Led structured user discovery across internal teams, clients, prospects, and beta users.
- Partnered with the Global VP Product Solutions & Operations and relevant internal experts to research, validate, and commercially assess future product opportunities.
- Improved how Waves is positioned and commercialised in your region.
Roles & responsibilities:
- Regional Waves Leadership, Support & Adoption.
- External Launch, Customer Success & Go-to-Market.
- User Research, Product Discovery & Roadmap Input.
- Cross-Functional Partnerships.
What you will need:
Essential:
- 7+ years of relevant experience across product marketing, product solutions, SaaS, marketing technology, advertising technology, or a related field.
- Strong product marketing expertise.
- A highly relevant background, ideally from TikTok, Meta, another major technology platform, creator marketing technology, influencer SaaS, or adjacent marketing technology.
- Strong understanding of the creator marketing workflow.
- Product fluency.
- Excellent user research and commercial judgement.
- Strong client-facing and GTM capability.
- High autonomy and ownership.
Desirable:
- PMM experience at TikTok, Meta, or another major technology platform.
- Experience with creative products, creator products, advertising products, or creator marketing technology.
- Experience commercialising a B2B SaaS or technology product.
- Experience managing beta programmes.
- Experience conducting competitor analysis.
- Strong AI fluency.
A few of our core benefits:
- Private Healthcare through Vitality.
- Wellbeing support through Vitality including EAP & Mental Health cover.
- 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs).
At Influencer, we're committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated.
Product Marketing Manager employer: Influencer Ltd
Influencer Ltd is an exceptional employer located in the vibrant City of Westminster, offering a dynamic work culture that fosters creativity and collaboration. With a strong emphasis on employee growth, you will have access to innovative projects and the opportunity to lead impactful campaigns for top brands. Enjoy generous benefits such as private healthcare and 25 days of annual leave, making it a rewarding place to advance your career in the creative industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Influencer Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Influencer Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Influencer Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Influencer Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Influencer Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Influencer Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Influencer Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Influencer Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Influencer Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Influencer Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
