Product Marketing Manager

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships. As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system.

Waves is the operating system behind the world’s best creator programmes. Built for brands, creators, and the teams that bring them together, Waves brings together the technology needed to run creator campaigns at scale. Today, it powers every Influencer campaign, supporting critical parts of the creator marketing workflow from discovery and campaign management through to content approvals, live reporting, and payments.

We are looking for a Regional Product Marketing Manager to become the Waves expert for EMEA and help lead that next phase. This is not a conventional PMM role focused only on messaging, launches, and sales decks. You will sit at the intersection of users, clients, Product, Engineering, Client Services, Brand Partnerships, and specialist teams across the business, acting as the person your region turns to on all things Waves.

You will own regional support and enablement, launch new features, train internal teams, onboard external users, provide early customer success support, lead user research, shape go-to-market activity, and work directly with the Global VP Product Solutions & Operations to investigate future product and commercial opportunities.

We are looking for an experienced product marketer who can come in with a point of view, bring proven PMM discipline into the business, establish best practice, and take genuine ownership from day one. You should be able to show us how excellent product marketing works, rather than wait to be given a detailed playbook.

3 best things about the job:

• You become the Waves expert for your region.
• You will be the person closest to how Waves is actually used.
• You help turn Waves into a scalable commercial opportunity.

Measures of success - in the first few months, you will have:

• Become the recognised Waves subject matter expert and first point of contact for Client Services and Brand Partnerships in your region.
• Built strong working relationships across Product, Engineering, Client Services, Brand Partnerships, Creative Strategy, Marketing Science, Creative Production, and with your Regional PMM counterpart.
• Taken ownership of regional Waves support, training, and enablement, creating a clear and repeatable experience for internal teams and client users.
• Led the successful regional launch and adoption of new Waves features.
• Successfully onboarded new external users to Waves and established a high-quality customer success experience.
• Led structured user discovery across internal teams, clients, prospects, and beta users.
• Partnered with the Global VP Product Solutions & Operations and relevant internal experts to research, validate, and commercially assess future product opportunities.
• Improved how Waves is positioned and commercialised in your region.

Roles & responsibilities:

• Regional Waves Leadership, Support & Adoption.
• External Launch, Customer Success & Go-to-Market.
• User Research, Product Discovery & Roadmap Input.
• Cross-Functional Partnerships.

What you will need:

Essential:

• 7+ years of relevant experience across product marketing, product solutions, SaaS, marketing technology, advertising technology, or a related field.
• Strong product marketing expertise.
• A highly relevant background, ideally from TikTok, Meta, another major technology platform, creator marketing technology, influencer SaaS, or adjacent marketing technology.
• Strong understanding of the creator marketing workflow.
• Product fluency.
• Excellent user research and commercial judgement.
• Strong client-facing and GTM capability.
• High autonomy and ownership.

Desirable:

• PMM experience at TikTok, Meta, or another major technology platform.
• Experience with creative products, creator products, advertising products, or creator marketing technology.
• Experience commercialising a B2B SaaS or technology product.
• Experience managing beta programmes.
• Experience conducting competitor analysis.
• Strong AI fluency.

A few of our core benefits:

• Private Healthcare through Vitality.
• Wellbeing support through Vitality including EAP & Mental Health cover.
• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs).

At Influencer, we're committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated.