Performance Marketing Manager

We are building a social commerce growth capability that connects creator content, affiliate communities, TikTok Shop and paid media into one commercially focused growth model. This role sits inside the Commerce team because our strongest route into larger paid budgets is through social commerce briefs and affiliate briefs, especially where clients are looking to scale TikTok Shop, affiliate‑led sales and creator content into measurable revenue.

Your first job is to help us win. You will work closely with the Commerce Director and Client Services team to shape pitch strategies for social commerce and CPA‑focused performance briefs. You will build the paid growth chapter of proposals, show clients how creator and affiliate content can become a scalable acquisition engine, and make our responses more commercially credible. Once briefs are won, you will own delivery. You will run campaigns, manage spend and optimise against commercial targets across TikTok Ads Manager, Meta Ads Manager and YouTube Ads.

The role has two primary campaign types: social commerce growth and CPA‑focused performance.

• Social commerce growth: helping DTC and e‑commerce brands scale through commerce & affiliate channels (TikTok Shop, Impact, Awin, Rakuten…), affiliate creators, paid amplification and ROAS‑driven media.
• CPA‑focused performance campaigns: taking high volumes of performance creative and UGC, then running structured paid testing to drive sign‑ups, leads, sales or other lower‑funnel outcomes.

Pitch Strategy & Internal Expertise

• Build paid growth strategies for pitch responses across social commerce, TikTok Shop, affiliate and CPA‑focused performance briefs.
• Show how creator tiers map to paid strategy, including when to use macro, mid‑tier, micro, affiliate and UGC‑style creators.
• Explain how organic creator and affiliate content can become the testing lab for paid amplification.
• Build clear paid media roadmaps in pitches, including test phases, spend phasing, ROAS or CPA targets, and scale‑up logic.
• Show how affiliate infrastructure connects to paid acquisition, including CPA models, Spark Ads, Meta whitelisting and creator‑led conversion journeys.
• Frame attribution clearly from the outset, so clients understand what organic creator activity, affiliate activity and paid media are each contributing.
• Partner with Client Services to ensure social commerce and performance briefs are scoped and priced correctly from the start.

Social Commerce Growth

• Run live campaigns in TikTok Shop Ads Manager, including GMV Max, Spark Ads, LIVE Shopping Ads, Video Shopping Ads and Product Shopping Ads.
• Build paid amplification strategies across campaign phases, from low‑spend testing through to scaled paid support around key moments.
• Use organic affiliate performance data as the creative brief for paid, putting budget behind content that is already converting.
• Work closely with the Commerce Director so paid and affiliate strategy are always one connected conversation.
• Build ROAS and GMV targets by phase, helping clients understand how social commerce activity scales over time.
• Feed performance learnings back into the Commerce team to inform which products, creators, content formats and offers to double down on.
• Help turn TikTok Shop and affiliate briefs into larger, more commercially valuable growth programmes.

Performance & Direct Response

• Translate performance creative packages from Creative Ops into structured paid campaigns across Meta, TikTok and YouTube.
• Own the brief‑to‑launch pipeline so creative and media are built together, not treated as separate workstreams.
• Run campaigns with systematic testing across hooks, formats, audiences, bid strategies, CTAs and landing journeys.
• Manage high volumes of creative variants, using a disciplined test‑and‑learn framework rather than ad‑hoc optimisation.
• Deploy affiliate and creator content in paid through Spark Ads and Meta whitelisting.
• Build repeatable, packageable performance campaign products that Client Services can sell into comparable briefs.
• Feed paid performance data back to Creative Ops after every test cycle, so the next creative brief is smarter than the last.
• Help clients understand the difference between content that looks good and content that performs commercially.

Attribution, Measurement & Commercial Performance

• Work with Measurement & Insights to build attribution frameworks that connect paid spend to commercial outcomes across multi‑touch journeys.
• Help clients understand the role of each channel, including organic creator content, affiliate content, paid amplification and retargeting.
• Avoid over‑reliance on last‑click attribution where it undervalues creator‑led influence earlier in the journey.
• Define campaign KPIs by brief type, including GMV, ROAS, CPA, CPL, conversion rate, creative win rate, cost per asset and spend efficiency.
• Build reporting structures that turn media performance into useful creative and commerce learning.
• Surface commercial risks clearly, including attribution gaps, compliance limitations, content fatigue, channel saturation and unrealistic CPA expectations.

Collaboration & Commercial Contribution

• Work alongside the Commerce Director as the paid growth expert on relevant pitches and client strategies.
• Partner with Client Services to identify opportunities where social commerce, affiliate and paid growth can expand client relationships.
• Work with Creative Ops to brief, test and optimise performance creative based on real paid media data.
• Work with Measurement & Insights to create credible attribution and reporting frameworks.
• Educate internal teams on how TikTok Shop, affiliate, paid amplification and CPA‑focused media work together.

What You Will Need – Essential

• Hands‑on TikTok Shop Ads Manager experience.
• Strong paid social performance experience across Meta and TikTok, with experience running CPA, ROAS or conversion‑focused campaigns at meaningful scale.
• Social commerce and e‑commerce growth understanding.
• Strategic pitch capability.
• Experience working with creator or affiliate content in paid media.
• Commercial and analytical judgement.
• Relevant background.
• Confident communication.

What We Would Like – Desirable

• Experience structuring affiliate partnerships on a performance model, such as CPA or revenue share.
• Familiarity with affiliate attribution platforms such as Impact, Partnerize, Awin or similar.
• Experience with YouTube Ads and Google Performance Max where creator assets are in play.
• Track record of presenting paid media strategy in competitive pitches or to senior clients.
• Experience working in regulated or compliance‑heavy categories such as finance, health, insurance or claims.
• AI tool fluency, especially using AI for creative analysis, reporting, research, competitor review and briefing.

Core Benefits

• Private Healthcare through Vitality
• Wellbeing support through Vitality including EAP & Mental Health cover
• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

Equal Opportunity Statement

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work every day, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.