Account Director, Client Services - CPG

Who are we? We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Overview of the job: In this exciting role you will be working directly with one of our most high profile clients within the CPG sector. You will work collaboratively with the London team and report into the Senior Account Director, while being responsible for successfully nurturing and growing our client relationship across Europe.

• The chance to work on a variety of world-renowned brands across different categories and social platforms.
• Opportunity to lead and mentor a team.
• You will be joining the business at a time of growth and expansion.

Measures of success – In the first few months, you would have:

• Met the team: Spent 1:1 with your line manager, direct reports and other team members to build rapport and understand how your role fits into the overall structure, setting up regular meeting cadences where needed.
• Familiarised yourself with key processes and workflow: Particular reference to setting up master docs from scratch, campaign delivery, negotiating with creators, reporting/analysis, and pricing and budget processes.
• Mastered internal tools: Including our platform, Waves, and all essential functions to manage creators (setting up the campaign, connecting, contracting, uploading content, etc.) as well as G-Suite, Slack, Monday.com and Hubspot.
• Been introduced to the client: Attended client meetings, answered questions and started to understand the client’s processes, goals, priorities and expectations for ongoing campaigns.
• Successfully contributed to initial campaigns: Including initial set up, timelines, negotiation, contracting, content review, campaign delivery and final analysis/reporting, whilst having supported your team and maintained clear comms internally and externally.

Roles & Responsibilities:

• Strong focus on the growth of our key accounts, with expert knowledge of the creator industry.
• Experience working multi-channel and multi-market, with experience managing consumer packaged goods (CPG) advertisers.
• Line manager - can hold direct reports accountable and provide insightful and strategic solutions and recommendations to support the growth, retention and organisation of their accounts.
• Highly-organised & effective leader. Is focused on continuously improving and scaling client service, building and implementing operational processes and efficiencies to drive streamlined ways of working.
• Leads by example, growing and nurturing our clients, positioning us as a trusted, reliable partner while maintaining and enhancing our reputation.
• Acute attention to detail, tracking and reporting internally on campaign delivery and performance, providing learnings and data-led recommendations.
• Management of multiple projects simultaneously; delegating tasks to your team, being a senior point of contact for the client and ensuring the highest level of client service is delivered.
• Can source and sign-off on effective solutions for complex campaign related issues.
• Knowledge of different platform features, formats and placements as well as paid media and cross-funnel marketing solutions.
• Strategic mindset - is passionate about industry trends, platform trends, proactively sharing valuable insights and ideas to help inspire and educate.

What you will need:

• 1+ years’ working as an Account Director, including past experience managing a high value client(s), and the ability to nurture and grow our client relationships.
• Existing experience in influencer marketing or media / advertising.
• Experience working with project management tools, such as Monday.com and G-suite.
• You are passionate about and have an understanding of influencer marketing, social media and digital marketing and how it’s evolving along with the travel sector.
• You are commercially aware, organised, confident and communicate exceptionally well.
• You are meticulous with your planning and can think of creative ways to get ahead of the game and exceed your targets.
• You are a self starter and happy to work autonomously as well as part of a team.

A few of our core benefits:

• Private Healthcare through Vitality
• Wellbeing support through Vitality including EAP & Mental Health cover
• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.