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For Companies At a Glance
- Tasks: Lead product design to enhance user acquisition, engagement, and retention.
- Company: Inflow is the #1 ADHD management app, making support accessible and effective.
- Benefits: Enjoy flexible remote work, 25 vacation days, 10 mental health days, and your birthday off.
- Why this job: Join a passionate team driving meaningful change in ADHD care with a fun culture.
- Qualifications: 5+ years in B2C mobile design, strong portfolio, and experience in A/B testing.
- Other info: Opportunity to shape user experiences and collaborate across teams in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
About Inflow
ADHD can make daily life challenging, but accessing effective support shouldn't be. At Inflow, we're making ADHD care accessible through our comprehensive app that combines expert-led learning with practical tools and community support. We help people understand and work with their ADHD through bite-sized learning modules, guided journaling tools, live co-working sessions, and a supportive community. Since launching in April 2021, we've become the #1 ADHD management app, helping tens of thousands of people thrive with ADHD—and we're just getting started. We are a fiercely ambitious team that thinks through everything from first principles and values logic over experience. In order to move fast, we learn fast. We believe in learning by doing, so we jump straight in. We say things as they are and believe success is driven by honesty. We're not afraid to be ourselves and while our mission is serious, we don't take ourselves too seriously.
About the role
We're seeking a Lead Product Designer (Growth) to drive user acquisition, engagement, and retention through exceptional product experiences. With 5+ years of B2C mobile design expertise, you'll blend deep user empathy with data-driven optimization to scale our impact. As a key member of the Product Growth team, you'll shape every touchpoint of the user journey—from first impression to long-term engagement. You'll partner with Product, Engineering, Marketing, and Data Science teams to identify opportunities, run experiments, and deliver meaningful improvements that help more people benefit from our product. You'll lead the entire design process, from discovery and ideation to solution design, user research, high-fidelity execution, and Design System management. Balancing iterative experimentation with bold innovation, you'll optimize key growth levers while maintaining a cohesive product experience.
Responsibilities
- Drive end-to-end design ownership across the Growth journey, from research and ideation through high-fidelity implementation and continuous optimization.
- Design and optimize key user experiences across acquisition, onboarding, activation, and retention to achieve ambitious growth metrics.
- Lead user research initiatives to uncover deep behavioral insights, pain points, and opportunities that inform product strategy.
- Develop and validate design hypotheses through A/B testing, leveraging behavioral psychology and quantitative data to maximize impact.
- Partner with cross-functional teams across Product, Engineering and Marketing to identify opportunities, influence roadmap decisions, and ensure high-quality implementation.
- Balance rapid experimentation with thoughtful, scalable solutions—knowing when to iterate quickly vs. invest in deeper exploration.
- Evolve our Design System to maintain consistency while enabling rapid experimentation and growth.
Job requirements - Must haves
- 5+ years of B2C mobile product design experience, ideally in consumer apps with proven impact on business metrics.
- Growth-driven mindset with hands-on experience in at least two areas among conversion, onboarding, activation, or retention.
- Strong portfolio demonstrating user-centered design process and measurable outcomes.
- Strong experience in A/B testing and data-informed design optimization to improve key growth metrics.
- Deep understanding of user psychology, behavioral drivers, and decision-making processes.
- A keen ability to uncover deeper user motivations, frustrations, and behaviors beyond surface-level insights, translating them into impactful design solutions.
- Ability to balance speed and long-term design impact in a fast-paced, experimentation-driven environment.
- Curiosity about user needs and business goals, using research to inform design hypotheses and decisions.
- Strong collaboration skills with engineers and product teams, ensuring seamless execution and impact.
Job requirements - Nice to haves
- Experience managing and scaling design systems to enhance consistency, scalability, and overall user experience over time.
- Background in mental health or healthcare products.
- Knowledge of ADHD and its impact on user experience.
What we can offer
- Competitive salary.
- Fast-paced learning through direct hands-on experience.
- Flexible remote working environment.
- Rest up with 25 days’ vacation per year.
- The opportunity to positively impact the lives of those with ADHD.
- Company retreats.
- 10 mental health days per year.
- Your birthday off.
Lead Product Designer (Growth) employer: Inflow
Contact Detail:
Inflow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Designer (Growth)
✨Tip Number 1
Familiarise yourself with Inflow's mission and values. Understanding their approach to ADHD care will help you align your design philosophy with theirs, showcasing your genuine interest in the role during any discussions.
✨Tip Number 2
Prepare to discuss your previous B2C mobile design projects in detail. Highlight specific examples where your design work directly influenced user acquisition, engagement, or retention metrics, as this will demonstrate your growth-driven mindset.
✨Tip Number 3
Showcase your experience with A/B testing and data-informed design optimisation. Be ready to share case studies that illustrate how you've used user research and behavioural insights to drive impactful design decisions.
✨Tip Number 4
Emphasise your collaboration skills by preparing examples of successful partnerships with cross-functional teams. Discuss how you’ve worked with engineers and product teams to ensure seamless execution of design solutions.
We think you need these skills to ace Lead Product Designer (Growth)
Some tips for your application 🫡
Understand the Company and Role: Before applying, take some time to understand Inflow's mission and the specifics of the Lead Product Designer role. Familiarise yourself with their app and how it supports individuals with ADHD. This knowledge will help you tailor your application.
Showcase Relevant Experience: Highlight your 5+ years of B2C mobile product design experience in your CV and portfolio. Make sure to include specific examples of how your work has positively impacted business metrics, particularly in areas like user acquisition and retention.
Demonstrate User-Centered Design: In your portfolio, focus on showcasing your user-centered design process. Include case studies that illustrate your ability to conduct user research, A/B testing, and how you've translated insights into impactful design solutions.
Tailor Your Application: Craft a tailored cover letter that reflects your understanding of Inflow's goals and how your skills align with their needs. Mention your growth-driven mindset and your experience in optimizing user experiences across various stages of the user journey.
How to prepare for a job interview at Inflow
✨Showcase Your Design Process
Be prepared to discuss your design process in detail. Highlight how you approach user research, ideation, and testing, especially in relation to B2C mobile products. Use examples from your portfolio to illustrate your user-centred design approach and the measurable outcomes you've achieved.
✨Demonstrate Data-Driven Decision Making
Since the role requires a growth-driven mindset, be ready to talk about how you've used data to inform your design decisions. Discuss specific A/B tests you've conducted, the insights gained, and how they influenced your design strategies to improve user acquisition and retention.
✨Understand User Psychology
Inflow values a deep understanding of user psychology. Prepare to discuss how you've uncovered user motivations and frustrations in past projects. Share examples of how these insights led to impactful design solutions that enhanced user experiences.
✨Collaborate Effectively
Collaboration is key in this role. Be ready to share experiences where you've worked closely with cross-functional teams, such as Product, Engineering, and Marketing. Highlight how you ensured seamless execution and alignment on design goals, and how you navigated any challenges that arose.
