Senior Marketing Executive in Manchester

Salary: Dependent on Experience

Location: Flexible: Reigate or Manchester area

Job type: Full time, permanent

Working Pattern: 2 days per week onsite | 4.5 day working week (Half day Fridays)

About Us

Infinity is a market-leading advanced analytics and call-tracking service working with some of the world’s most well-known brands. As a company, we’re ever evolving, using cutting-edge tech and a drive for success to see us through. Our growth is exponential, with annual revenue of (£)18m+. Our mission is clear, to become the best call-tracking provider in the world. There’s never been a better time to join Infinity.

Role Overview

The Senior Marketing Executive will play a critical role in optimising marketing campaign execution, managing lead generation workflows, and ensuring marketing operations support commercial objectives. This role is ideal for a highly data-driven, strategic, and hands-on marketer who is eager to take ownership of demand generation and continuously improve marketing performance. Working across multi-channel marketing initiatives, the Senior Marketing Executive will focus on campaign execution, performance optimisation, audience targeting, and data-driven decision-making. They will also play a key role in planning and measuring campaign success, ensuring marketing efforts deliver tangible business outcomes.

Key Responsibilities

• Campaign Execution & Demand Generation
  • Plan and execute always-on brand awareness campaigns across email, paid social, and organic channels to generate demand and improve conversion rates.
  • Own always-on lead generation campaigns, including nurture workflows, audience segmentation, and retargeting strategies.
  • Manage campaign schedules and calendars, ensuring activities align with key commercial priorities.
  • Optimise digital channel performance by A/B testing content, CTAs, and audience segmentation.
  • Support event coordination and lead follow-up strategies to ensure maximum ROI from in-person and virtual events.
• Marketing Automation & Operations
  • Own and optimise HubSpot workflows for lead scoring, lead nurturing, and campaign automation.
  • Ensure lead management best practices are followed at all times, improving lead quality and conversion rates.
  • Work with the Marketing Operations Manager to cleanse, manage, and enrich the marketing database.
  • Use CRM insights to refine targeting, audience segmentation, and ensure accurate campaign and channel level attribution.
• Performance Optimisation & Reporting
  • Use HubSpot, Salesforce, and Google Analytics to track marketing performance and campaign ROI.
  • Analyse conversion rates, engagement metrics, and lead-to-revenue progression to identify areas for optimisation.
  • Develop and share performance insights to help the marketing team refine messaging, creative, and targeting.
  • Work closely with senior members of the team to ensure campaigns align with commercial objectives and revenue targets.
• Strategic Input & Cross-Department Collaboration
  • Provide strategic input into marketing strategy and campaign planning to improve efficiency and impact.
  • Work closely with Sales, Partnerships, and Demand Generation teams to align marketing efforts with revenue goals.
  • Support multi-touch attribution modelling, ensuring marketing impact is accurately tracked across touchpoints.
  • Assist in the continuous improvement of marketing processes, ensuring smoother execution and better marketing-sales alignment.

Skills & Experience Required

• 3+ years of experience in a marketing execution role
• Strong campaign management skills, with hands-on experience across email marketing, paid social, and lead nurturing.
• Expert knowledge of marketing automation platforms [HubSpot required] and CRM systems.
• Ability to analyse marketing data and performance metrics to drive strategic decisions.
• Strong understanding of multi-channel marketing strategies, including paid social, email, organic, and event marketing.
• Comfortable working with data-driven marketing models, including lead scoring, conversion tracking, and pipeline attribution.
• Experience collaborating with sales and commercial teams to align marketing activities with revenue generation.
• Excellent communication skills, with the ability to work cross-functionally and present insights to senior stakeholders.
• Ability to work autonomously, take initiative, and continuously optimise marketing performance.

Benefits you can enjoy

• 4.5 day working week (Half day every Friday- 1pm finish)
• 25 days holiday (with the option to buy up to an additional 5 days per year)
• Private single medical insurance
• Employee Assistance Programme
• Life Assurance (4x Salary)
• Enhanced Maternity and Paternity Pay
• Tech Scheme Loan (of up to £2,000 per year)
• Ride to Work Scheme
• Season Ticket Loan
• Dedicated annual company and team social budget

At Infinity, our aim is to be the best call tracking provider in the world and to do that we welcome our employees with open arms and create an environment where you can bring your best self, every day! We’re an equal opportunities employer. That means we’ll never discriminate based on race, religion, origin, gender expression, sexual orientation, age, marital status, social economics status or disability status. In fact, our recruitment process is completely anonymised, and we don’t see any of your personal details when we review your application. At Infinity, we don’t treat our hiring process as a box ticking exercise and we’re just as interested in team fit as we are technical fit. So, even if you don’t meet all the requirements listed in one of our vacancies, get in touch with us anyway because we’d love to hear from you.