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- Tasks: Lead demand generation strategy and drive pipeline growth through innovative marketing campaigns.
- Company: Infinity is a top-tier analytics and call-tracking service, partnering with renowned global brands.
- Benefits: Enjoy a 4.5-day work week, 25 days holiday, and various employee perks like medical insurance and social budgets.
- Why this job: Join a fast-growing company with a mission to be the best in call tracking and a supportive culture.
- Qualifications: 7+ years in B2B demand generation, with leadership experience in SaaS or tech environments.
- Other info: We value diversity and encourage applicants from all backgrounds to apply, regardless of qualifications.
The predicted salary is between 43200 - 72000 £ per year.
Salary: Dependent on Experience
Location: Flexible: Reigate or Manchester area
Job type: Full time
Hybrid: Tuesdays & Thursdays in office | 4.5 day working week, half-day Fridays
About Us
Infinity is a market-leading advanced analytics and call-tracking service working with some of the world’s most well-known brands. As a company, we’re ever evolving, using cutting-edge tech and a drive for success to see us through. Our growth is exponential, with annual revenue of (£)18m+. Our mission is clear, to become the best call-tracking provider in the world. There’s never been a better time to join Infinity.
Role Overview:
The Head of Demand Generation will lead our demand generation strategy, overseeing all initiatives to drive pipeline growth and maximise new customer acquisition by creating and capturing demand in target markets. This hands-on leadership role requires a data-driven marketing professional with proven experience in B2B SaaS demand generation. The ideal candidate will excel at planning and executing integrated marketing campaigns, optimising conversion through the funnel, and aligning closely with sales to accelerate business growth.
Key Responsibilities:
- Develop and Execute Demand Generation Strategy : Create and execute a demand generation strategy to drive and capture quality leads, pipeline growth, and revenue – ensuring commercial targets are realised every month.
- Campaign Planning and Management : Build an annual plan and oversee multi-channel campaigns including paid media (PPC), content, email, events, and social media (paid and organic) to engage target audiences across the buyer journey.
- Budget and Performance Optimisation : Manage and optimise the demand generation budget, ensuring maximum ROI on all initiatives.
- Data Analysis and Reporting : Track, analyse, and report on key metrics to understand performance and inform decisions. Adjust strategies and tactics based on first-party data insights and market trends to achieve revenue targets.
- Sales Alignment : Partner closely with the sales team to ensure alignment on target audience, lead quality, and nurturing strategies, optimising the handoff process to improve lead-to-customer conversion rates.
- Content Strategy and Collaboration : Work with content and creative team to optimise campaign assets (eBooks, whitepapers, case studies, webinars) that engage prospects, drive demand, and pull quality leads into the funnel.
- MarTech Management : Work closely with Marketing Operations to ensure efficient use of tools such as CRM and marketing automation platforms to support demand generation goals.
- Continuous Optimisation : Implement and manage A/B testing across channels and establish robust feedback loops within the team to continually improve campaign performance and conversion rates.
Key Skills & Experience:
- Experience : 7+ years in B2B demand generation, with at least 3 years in a leadership role, ideally within a SaaS or technology environment.
- Proven Success : Demonstrated experience in achieving lead generation goals and driving significant revenue growth through multi-channel demand generation strategies.
- Technical Proficiency : Strong working knowledge of MarTech tools, including CRM (Salesforce), marketing automation (preferably HubSpot), analytics platforms (including GA4), and key channels including Email, PPC, SEO, and Social Media (organic and paid).
- Analytical Mindset : Highly data-driven, with a strong ability to interpret complex data and translate it into actionable strategies.
- Collaboration Skills : Excellent communication and collaboration skills, with the ability to influence cross-functional teams and build alignment with sales.
- Customer Focus : Deep understanding of the B2B SaaS customer journey and how to engage key stakeholders in a broad decision-making unit, with a track record of crafting campaigns that resonate with target audiences.
- Leadership Abilities : Experienced in managing, coaching, and developing marketing teams to improve lead generation capabilities in a fast-paced, high-growth environment.
Benefits you can enjoy
- 4.5 day working week (Half day every Friday- 1pm finish)
- 25 days holiday (with the option to buy up to an additional 5 days per year)
- Private single medical insurance
- Employee Assistance Programme
- Life Assurance (4x Salary)
- Enhanced Maternity and Paternity Pay
- Tech Scheme Loan (of up to £2,000 per year)
- Ride to Work Scheme
- Season Ticket Loan
- Dedicated annual company and team social budget
At infinity, our aim is to be the best call tracking provider in the world and to do that we welcome our employees with open arms and create an environment where you can bring your best self, every day! We’re an equal opportunities employer. That means we’ll never discriminate based on race, religion, origin, gender expression, sexual orientation, age, marital status, social economics status or disability status. In fact, our recruitment process is completely anonymised, and we don’t see any of your personal details when we review your application.
At Infinity, we don’t treat our hiring process as a box ticking exercise and we’re just as interested in team fit as we are technical fit. So, even if you don’t meet all the requirements listed in one of our vacancies, get in touch with us anyway because we’d love to hear from you
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Head of Demand Generation employer: Infinity
Contact Detail:
Infinity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation
✨Tip Number 1
Familiarize yourself with the latest trends in B2B demand generation, especially within the SaaS industry. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the demand generation space, particularly those who have experience in leadership roles. Engaging with them can provide insights into effective strategies and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous campaigns. Being able to showcase your analytical mindset and how you've used data to drive decisions will resonate well with our team.
✨Tip Number 4
Highlight your collaboration skills by sharing examples of how you've successfully aligned marketing efforts with sales teams in the past. This is crucial for the Head of Demand Generation role at Infinity.
We think you need these skills to ace Head of Demand Generation
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Demand Generation position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 7+ years of experience in B2B demand generation, particularly any leadership roles you've held. Use specific examples of successful campaigns you've managed and the results achieved.
Showcase Analytical Skills: Since the role requires a data-driven mindset, include examples of how you've used data analysis to inform marketing strategies. Mention any tools you're proficient in, such as Salesforce or HubSpot, to demonstrate your technical proficiency.
Align with Company Values: Infinity values collaboration and customer focus. In your application, reflect on how your personal values align with theirs. Share experiences that showcase your ability to work cross-functionally and your understanding of the B2B SaaS customer journey.
How to prepare for a job interview at Infinity
✨Showcase Your Demand Generation Expertise
Be prepared to discuss your previous experience in B2B demand generation, especially within a SaaS or technology environment. Highlight specific campaigns you've led and the measurable results achieved, as this will demonstrate your capability to drive pipeline growth.
✨Demonstrate Analytical Skills
Since the role requires a data-driven mindset, come ready to discuss how you've used analytics to inform your marketing strategies. Share examples of how you've tracked key metrics and adjusted campaigns based on data insights to optimize performance.
✨Align with Sales Strategies
Emphasize your experience in collaborating with sales teams. Discuss how you've ensured alignment on target audiences and lead quality, and share any successful strategies you've implemented to improve lead-to-customer conversion rates.
✨Prepare for MarTech Discussions
Familiarize yourself with the MarTech tools mentioned in the job description, such as Salesforce and HubSpot. Be ready to discuss your proficiency with these platforms and how you've leveraged them to support demand generation goals in your previous roles.
