At a Glance
- Tasks: Lead exciting marketing campaigns and optimise performance across multiple channels.
- Company: Join Infinity, a leading analytics and call-tracking service with a dynamic culture.
- Benefits: Enjoy a 4.5-day work week, generous holiday, and health benefits.
- Other info: Flexible working options and a vibrant team atmosphere await you.
- Why this job: Make a real impact in a fast-growing company using cutting-edge technology.
- Qualifications: 3+ years in marketing, strong campaign management, and data analysis skills.
The predicted salary is between 35000 - 45000 £ per year.
Salary: Dependent on Experience
Location: Flexible: Reigate or Manchester area
Job type: Full time, permanent
Working Pattern: 2 days per week onsite | 4.5 day working week (Half day Fridays)
About Us
Infinity is a market-leading advanced analytics and call-tracking service working with some of the world’s most well-known brands. As a company, we’re ever evolving, using cutting-edge tech and a drive for success to see us through. Our growth is exponential, with annual revenue of (£)18m+. Our mission is clear, to become the best call-tracking provider in the world. There’s never been a better time to join Infinity.
Role Overview
The Senior Marketing Executive will play a critical role in optimising marketing campaign execution, managing lead generation workflows, and ensuring marketing operations support commercial objectives. This role is ideal for a highly data-driven, strategic, and hands-on marketer who is eager to take ownership of demand generation and continuously improve marketing performance. Working across multi-channel marketing initiatives, the Senior Marketing Executive will focus on campaign execution, performance optimisation, audience targeting, and data-driven decision-making. They will also play a key role in planning and measuring campaign success, ensuring marketing efforts deliver tangible business outcomes.
Key Responsibilities
- Campaign Execution & Demand Generation
- Plan and execute always-on brand awareness campaigns across email, paid social, and organic channels to generate demand and improve conversion rates.
- Own always-on lead generation campaigns, including nurture workflows, audience segmentation, and retargeting strategies.
- Manage campaign schedules and calendars, ensuring activities align with key commercial priorities.
- Optimise digital channel performance by A/B testing content, CTAs, and audience segmentation.
- Support event coordination and lead follow-up strategies to ensure maximum ROI from in-person and virtual events.
- Marketing Automation & Operations
- Own and optimise HubSpot workflows for lead scoring, lead nurturing, and campaign automation.
- Ensure lead management best practices are followed at all times, improving lead quality and conversion rates.
- Work with the Marketing Operations Manager to cleanse, manage, and enrich the marketing database.
- Use CRM insights to refine targeting, audience segmentation, and ensure accurate campaign and channel-level attribution.
- Performance Optimisation & Reporting
- Use HubSpot, Salesforce, and Google Analytics to track marketing performance and campaign ROI.
- Analyse conversion rates, engagement metrics, and lead-to-revenue progression to identify areas for optimisation.
- Develop and share performance insights to help the marketing team refine messaging, creative, and targeting.
- Work closely with senior members of the team to ensure campaigns align with commercial objectives and revenue targets.
- Strategic Input & Cross-Department Collaboration
- Provide strategic input into marketing strategy and campaign planning to improve efficiency and impact.
- Work closely with Sales, Partnerships, and Demand Generation teams to align marketing efforts with revenue goals.
- Support multi-touch attribution modelling, ensuring marketing impact is accurately tracked across touchpoints.
- Assist in the continuous improvement of marketing processes, ensuring smoother execution and better marketing-sales alignment.
Skills & Experience Required
- 3+ years of experience in a marketing execution role
- Strong campaign management skills, with hands-on experience across email marketing, paid social, and lead nurturing
- Expert knowledge of marketing automation platforms (HubSpot required) and CRM systems
- Ability to analyse marketing data and performance metrics to drive strategic decisions
- Strong understanding of multi-channel marketing strategies, including paid social, email, organic, and event marketing
- Comfortable working with data-driven marketing models, including lead scoring, conversion tracking, and pipeline attribution
- Experience collaborating with sales and commercial teams to align marketing activities with revenue generation
- Excellent communication skills, with the ability to work cross-functionally and present insights to senior stakeholders
- Ability to work autonomously, take initiative, and continuously optimise marketing performance
Benefits You Can Enjoy
- 4.5 day working week (Half day every Friday – 1pm finish)
- 25 days holiday (with the option to buy up to an additional 5 days per year)
- Private single medical insurance
- Employee Assistance Programme
- Life Assurance (4x Salary)
- Enhanced Maternity and Paternity Pay
- Tech Scheme Loan (of up to £2,000 per year)
- Ride to Work Scheme
- Season Ticket Loan
- Dedicated annual company and team social budget
We’re an equal opportunities employer. That means we’ll never discriminate based on race, religion, origin, gender expression, sexual orientation, age, marital status, social economics status or disability status.
Senior Marketing Executive in Manchester employer: INFINITY TRACKING LIMITED
Infinity is an exceptional employer that fosters a dynamic and innovative work culture, offering a flexible working environment in either Reigate or Manchester. With a commitment to employee growth, we provide numerous benefits including a 4.5-day working week, generous holiday allowances, and comprehensive health insurance, ensuring our team members thrive both personally and professionally while contributing to our mission of becoming the best call-tracking provider in the world.
