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- Tasks: Drive customer growth through innovative marketing strategies and campaigns.
- Company: Join Infinity, an award-winning call intelligence platform with a vibrant culture.
- Benefits: Enjoy a 4.5-day work week, generous holiday, and health benefits.
- Other info: Be part of a diverse team that values equal opportunities and personal growth.
- Why this job: Make a real impact on customer success and drive meaningful growth.
- Qualifications: Experience in Customer Marketing or related B2B SaaS roles is essential.
The predicted salary is between 50000 - 60000 ÂŁ per year.
Location: Reigate or Manchester area
Working Pattern: Hybrid | 4.5 day working week (Half day Fridays) 2 days per week in office
Job Type: Full-time, Permanent
Reporting to: VP Marketing
Key stakeholders: Customer Success, Marketing Operations, Revenue Operations, Product
Salary range: ÂŁ50,000-ÂŁ60,000 (dependent on experience)
About Infinity: Infinity is an award‑winning call intelligence and conversation analytics platform that helps marketing, sales and customer teams unlock insight from every conversation. As a fast‑growth B2B SaaS business, we work with leading brands to improve performance, maximise ROI and drive sustainable revenue growth.
The Role: The Customer Marketing Manager owns marketing‑led initiatives that drive customer adoption, retention, expansion and advocacy. The role is responsible for shaping and executing customer growth strategies across the lifecycle – ensuring customers understand, realise and continue to unlock value from Infinity. Working closely with Customer Success, Product, Marketing Operations and Revenue Operations, you’ll design campaigns and programs that support long‑term customer growth and measurable commercial outcomes.
- Customer growth & NRR: Own marketing‑led initiatives that support retention, expansion and advocacy, aligned to NRR and expansion ARR goals. Identify opportunities to grow revenue through improved adoption, maturity and value realisation across existing customers. Develop and prioritise customer growth initiatives that create measurable commercial impact.
- Lifecycle strategy & execution: Define and manage the customer lifecycle across onboarding, adoption, growth, renewal and advocacy. Design and deliver lifecycle‑led campaigns and communications that are timely, relevant and value‑focused. Partner with Marketing Operations to ensure lifecycle strategies are delivered through scalable, automated execution.
- Adoption & expansion campaigns: Create and run targeted campaigns that drive adoption and usage of existing capabilities and use cases. Run targeted campaigns that drive adoption and usage of new capabilities and use cases – supporting new product launches as part of the business’s broader GTM team. Develop expansion campaigns supported by clear value propositions, proof points and customer outcomes. Work closely with Customer Success to support account retention and expansion conversations focused on improving product usage and maturity.
- Customer value messaging & content: Own customer‑facing messaging frameworks that clearly articulate business value and outcomes. Translate product capabilities into meaningful benefits for different customer segments. Develop customer stories, case studies and proof points that support retention, expansion and advocacy.
- Customer insight & feedback: Gather and analyse customer insight from usage data, Customer Success feedback and direct engagement. Identify barriers to adoption or growth and use insight to inform campaign and messaging improvements. Partner with Product and Marketing teams to ensure customer insight informs ongoing product and GTM strategy.
- Advocacy & community: Build and nurture customer advocacy through references, testimonials, case studies and peer proof. Help turn satisfied customers into champions that support broader growth efforts.
Skills & Experience: Extensive experience in Customer Marketing, Lifecycle Marketing, Growth Marketing or a related B2B SaaS role. Proven experience driving customer adoption, retention or expansion through marketing. Strong commercial mindset, with the ability to link marketing activity to business outcomes. Excellent storytelling and messaging skills with a customer‑first approach. Comfortable working cross‑functionally with Customer Success, Product and Operations teams. Data‑informed and outcome‑driven, with a focus on continuous improvement.
What Success Looks Like: Customers clearly understand and realise value from Infinity. Adoption and engagement increase across key use cases. Marketing makes a measurable contribution to NRR and expansion revenue. Customer communications are consistent, relevant and lifecycle‑led. Marketing is recognised internally as a key driver of customer growth.
Benefits You Can Enjoy: 4.5 day working week (Half day every Friday – 1pm finish), 25 days holiday (with the option to buy up to an additional 5 days per year), Private single medical insurance, Employee Assistance Programme, Life Assurance (4x Salary), Enhanced Family Friendly policies, Tech Scheme Loan (up to £2,000 per year), Ride to Work Scheme, Season Ticket Loan, Dedicated annual company and team social budget.
Equal Opportunities: We’re an equal opportunities employer. That means we will never discriminate based on race, religion, origin, gender expression, sexual orientation, age, marital status, social economics status or disability status. In fact, our recruitment process is completely anonymised and we don’t see any of your personal details when we review your application.
Customer Marketing Manager in Manchester employer: INFINITY TRACKING LIMITED
Contact Detail:
INFINITY TRACKING LIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to current employees at Infinity on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Show off your skills! Prepare a mini presentation or case study that highlights your experience in customer marketing. This can be a great conversation starter during interviews and shows you're proactive.
✨Tip Number 3
Be ready to discuss metrics! Infinity is all about measurable outcomes, so come prepared with examples of how you've driven customer adoption and retention in previous roles. Numbers speak volumes!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Infinity team.
We think you need these skills to ace Customer Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in customer marketing and how it aligns with our goals at Infinity. We want to see how you can drive customer adoption and retention!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've driven growth or improved customer engagement in previous roles. We love numbers, so if you can quantify your success, even better!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can connect with customers and tell compelling stories. Show us your unique voice and how you can bring that to our team.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at INFINITY TRACKING LIMITED
✨Know Your Customer Marketing Inside Out
Make sure you brush up on your knowledge of customer marketing strategies, especially in a B2B SaaS context. Be ready to discuss how you've driven customer adoption and retention in previous roles, as this will show your understanding of the key responsibilities of the Customer Marketing Manager position.
✨Showcase Your Cross-Functional Collaboration Skills
Since this role involves working closely with Customer Success, Product, and Operations teams, prepare examples that highlight your experience in cross-functional collaboration. Think about specific projects where you successfully partnered with other departments to achieve common goals.
✨Prepare for Data-Driven Discussions
As the role is data-informed and outcome-driven, be ready to discuss how you've used customer insights and analytics to shape marketing strategies. Bring examples of how your data analysis led to measurable improvements in customer engagement or revenue growth.
✨Craft Compelling Customer Value Messaging
Practice articulating how you would translate product capabilities into meaningful benefits for different customer segments. Prepare to share examples of customer stories or case studies you've developed that clearly demonstrate value and outcomes, as this will resonate well with the interviewers.