At a Glance
- Tasks: Design and deliver impactful, insight-led marketing campaigns that drive real growth.
- Company: Join Infinity Group, an award-winning Microsoft Cloud Solution Partner in the UK.
- Benefits: Enjoy unlimited holiday, private healthcare, and flexible remote working options.
- Other info: Be part of a dynamic team that values creativity, collaboration, and continuous improvement.
- Why this job: Make a real impact by creating campaigns that resonate with audiences and solve their challenges.
- Qualifications: Experience in audience-driven marketing and a passion for data-driven insights.
The predicted salary is between 40000 - 50000 £ per year.
Infinity Group is an innovative Microsoft Cloud Solution Partner based in the UK, specializing in award‑winning IT Support, Digital Transformation, and Microsoft Dynamics 365 Consultancy services. With a robust team of over 180 professionals, we operate from offices in Tunbridge Wells and London Paddington, and have been honoured as Microsoft Partner of the Year for Dynamics Business Central. We are dedicated to fostering a more productive and secure work environment for organizations utilizing Dynamics 365, Microsoft 365, and Azure.
Role Overview
This role moves beyond campaign execution into problem‑led, audience‑driven marketing. You will be responsible for designing and delivering campaigns that are built around real customer challenges, clear audience segments, and meaningful business outcomes.
What you’ll be doing
- Plan and Deliver Insight‑Led Campaigns: Design and execute multi‑channel campaigns based on audience needs, challenges, and buying triggers. Ensure every campaign has a clear target audience, a defined problem/use case, and strong messaging and positioning.
- Drive Quality Pipeline, Not Just Activity: Focus on delivering high‑quality, sales‑relevant opportunities. Align campaigns to commercial priorities and sales focus areas. Support progression of opportunities, not just top‑of‑funnel lead generation.
- Build Strong Audience & Market Understanding: Develop and continuously refine buyer personas, pain points, and behaviours. Stay close to customer conversations, sales feedback, and market trends. Ensure marketing reflects real‑world challenges, not assumptions.
- Content & Messaging Development: Create and shape campaign messaging that is relevant, insight‑led, and outcome‑focused. Work with SMEs to produce content that adds genuine value, not noise.
- Campaign Performance & Optimisation: Track, analyse, and report on campaign performance. Translate data into clear insights and actions. Continuously optimise campaigns to improve engagement, conversion, and ROI.
- Cross‑Team Collaboration: Work closely with sales, pre‑sales, and delivery teams. Ensure alignment between campaign messaging, sales conversations, and solution positioning. Feed insights back into the wider business.
The kind of problems you’ll solve:
- How to create marketing that actually resonates with our audience, not just adds to the noise.
- How to move away from generic campaigns to highly targeted, problem‑led engagement.
- How to generate quality pipeline instead of just increasing lead volume.
- How to better align marketing with sales so campaigns support real opportunities and conversations.
- How to understand what’s actually driving customer interest, hesitation, or inaction – and adapt accordingly.
- How to ensure our messaging reflects real business challenges, not internal assumptions.
- How to continuously improve performance using data, insight, and feedback from the market.
What sets you apart:
- You think audience first, not channel first.
- You’re more interested in why something works than just delivering activity.
- You naturally focus on problems, outcomes, and value, not just marketing outputs.
- You’re comfortable working closely with sales and can translate real conversations into better campaigns.
- You don’t just execute – you challenge, improve, and evolve what we’re doing.
- You balance creativity with commercial awareness.
- You’re confident using data to guide decisions, not just report on performance.
- You’re naturally curious – you want to understand industries, customers, and behaviours at a deeper level.
Your impact:
- Campaigns that are more relevant, more targeted, and more effective.
- Improved quality of leads and pipeline, not just quantity.
- Stronger alignment between marketing activity and sales outcomes.
- Messaging that reflects what customers actually care about.
- Clear insight into what’s working, what’s not, and what we do next.
- A shift in marketing from activity‑led ➔ insight‑led ➔ outcome‑driven.
- Helping position Infinity as a partner that understands business challenges, not just a technology provider.
What it’s like here:
Ambitious, but not political. High standards, but pragmatic. People who care about doing things properly – not just hitting numbers.
What you get:
- Unlimited annual leave.
- Private healthcare, life assurance, company shares.
- Electric car scheme.
- Flexible / remote working (with access to Tunbridge Wells & Paddington).
- Team and company socials, including Illuminate Awards.
Senior Campaign Executive employer: INFINITY GROUP
Infinity Group is an exceptional employer that prioritises employee well-being and professional growth, offering unlimited annual leave and a flexible remote working environment. With a culture that values ambition without politics, employees are empowered to take ownership of their roles and influence company direction while enjoying comprehensive benefits like private healthcare and an electric car scheme. Join a team that is dedicated to creating meaningful impact through innovative marketing strategies in a supportive and collaborative atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaign Executive
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. Don’t just connect; engage with their content and start conversations. This can lead to referrals or insider info about job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. Understand their audience and challenges, so you can discuss how your skills align with their needs. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how you can turn insights into impactful campaigns. Use examples from your past experiences that highlight your problem-solving skills and creativity.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Infinity Group.
We think you need these skills to ace Senior Campaign Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Campaign Executive role. Highlight your experience with audience-driven marketing and problem-solving, as these are key aspects of what we’re looking for.
Showcase Your Campaign Successes:When detailing your previous campaigns, focus on the outcomes and insights gained. We want to see how you’ve turned data into actionable strategies that drove growth and engagement.
Be Authentic:Let your personality shine through in your application. We value creativity and a genuine passion for marketing, so don’t be afraid to share your unique perspective and ideas.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at INFINITY GROUP
✨Know Your Audience
Before the interview, research Infinity Group's target audience and their pain points. Understand how your previous campaigns have addressed similar challenges. This will help you demonstrate that you think audience-first, which is crucial for the Senior Campaign Executive role.
✨Showcase Insight-Led Campaigns
Prepare examples of past campaigns you've designed that were insight-led and outcome-focused. Be ready to discuss how you identified customer needs and translated them into effective marketing strategies. This will highlight your ability to create campaigns that resonate with real-world challenges.
✨Emphasise Collaboration Skills
Since this role requires close collaboration with sales and delivery teams, come prepared with examples of how you've successfully worked across departments in the past. Discuss how you aligned messaging and sales conversations to drive quality pipeline, not just activity.
✨Data-Driven Decision Making
Be ready to talk about how you've used data to optimise campaign performance in your previous roles. Share specific metrics or insights that led to improved engagement and conversion rates. This will show that you're comfortable using data to guide decisions, aligning perfectly with what Infinity Group is looking for.
