At a Glance
- Tasks: Design and deliver insight-led campaigns that drive real business growth.
- Company: Join an award-winning Microsoft Cloud Solution Partner with a collaborative culture.
- Benefits: Enjoy unlimited holiday, private healthcare, and flexible remote working.
- Other info: Be part of a dynamic team with direct access to leadership and career growth opportunities.
- Why this job: Make a real impact by creating targeted campaigns that resonate with audiences.
- Qualifications: Experience in campaign management and a passion for audience-driven marketing.
The predicted salary is between 40000 - 50000 £ per year.
Remote | Unlimited Holiday | Turn insight into impact. Build campaigns that actually drive growth.
Infinity Group is an innovative Microsoft Cloud Solution Partner based in the UK, specializing in award‑winning IT Support, Digital Transformation, and Microsoft Dynamics 365 Consultancy services. With a robust team of over 180 professionals, we operate from offices in Tunbridge Wells and London Paddington, and have been honoured as Microsoft Partner of the Year for Dynamics Business Central. We are dedicated to fostering a more productive and secure work environment for organizations utilizing Dynamics 365, Microsoft 365, and Azure.
Role Overview
This role moves beyond campaign execution into problem‑led, audience‑driven marketing. You will be responsible for designing and delivering campaigns that are built around real customer challenges, clear audience segments, and meaningful business outcomes.
What you’ll be doing
- Plan and Deliver Insight‑Led Campaigns
- Design and execute multi‑channel campaigns based on audience needs, challenges, and buying triggers.
- Ensure every campaign has:
- A clear target audience.
- A defined problem/use case.
- Strong messaging and positioning.
- Drive Quality Pipeline, Not Just Activity
- Focus on delivering high‑quality, sales‑relevant opportunities.
- Align campaigns to commercial priorities and sales focus areas.
- Support progression of opportunities, not just top‑of‑funnel lead generation.
- Build Strong Audience & Market Understanding
- Develop and continuously refine buyer personas, pain points, and behaviours.
- Stay close to customer conversations, sales feedback, and market trends.
- Ensure marketing reflects real‑world challenges, not assumptions.
- Content & Messaging Development
- Create and shape campaign messaging that is:
- Relevant.
- Insight‑led.
- Outcome‑focused.
- Work with SMEs to produce content that adds genuine value, not noise.
- Campaign Performance & Optimisation
- Track, analyse, and report on campaign performance.
- Translate data into clear insights and actions.
- Continuously optimise campaigns to improve engagement, conversion, and ROI.
- Cross‑Team Collaboration
- Work closely with sales, pre‑sales, and delivery teams.
- Ensure alignment between:
- Campaign messaging.
- Sales conversations.
- Solution positioning.
- Feed insights back into the wider business.
The kind of problems you’ll solve
- How to create marketing that actually resonates with our audience, not just adds to the noise.
- How to move away from generic campaigns to highly targeted, problem‑led engagement.
- How to generate quality pipeline instead of just increasing lead volume.
- How to better align marketing with sales so campaigns support real opportunities and conversations.
- How to understand what’s actually driving customer interest, hesitation, or inaction – and adapt accordingly.
- How to ensure our messaging reflects real business challenges, not internal assumptions.
- How to continuously improve performance using data, insight, and feedback from the market.
What sets you apart
- You think audience first, not channel first.
- You’re more interested in why something works than just delivering activity.
- You naturally focus on problems, outcomes, and value, not just marketing outputs.
- You’re comfortable working closely with sales and can translate real conversations into better campaigns.
- You don’t just execute – you challenge, improve, and evolve what we’re doing.
- You balance creativity with commercial awareness.
- You’re confident using data to guide decisions, not just report on performance.
- You’re naturally curious – you want to understand industries, customers, and behaviours at a deeper level.
Your impact
- Campaigns that are more relevant, more targeted, and more effective.
- Improved quality of leads and pipeline, not just quantity.
- Stronger alignment between marketing activity and sales outcomes.
- Messaging that reflects what customers actually care about.
- Clear insight into what’s working, what’s not, and what we do next.
- A shift in marketing from activity‑led ➔ insight‑led ➔ outcome‑driven.
- Helping position Infinity as a partner that understands business challenges, not just a technology provider.
What it’s like here
- Ambitious, but not political.
- High standards, but pragmatic.
- People who care about doing things properly – not just hitting numbers.
You’ll get
- Real ownership of how sales evolves.
- Freedom to change things that don’t work.
- A team open to being challenged and developed.
- Direct access to leadership and influence over direction.
What you get
- Unlimited annual leave.
- Private healthcare, life assurance, company shares.
- Electric car scheme.
- Flexible / remote working (with access to Tunbridge Wells & Paddington).
- Team and company socials, including Illuminate Awards.
Senior Campaign Executive in London employer: INFINITY GROUP
Infinity Group is an exceptional employer that prioritises innovation and employee well-being, offering unlimited holiday and a flexible remote working environment. With a strong focus on professional growth, employees are encouraged to take ownership of their roles and contribute to meaningful campaigns that drive real business impact. The collaborative culture fosters creativity and insight-led marketing, making it an ideal place for those looking to make a difference in the IT sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaign Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best campaigns and projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can turn insights into impactful marketing strategies that align with their goals. Tailor your answers to show you understand their challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Infinity Group.
We think you need these skills to ace Senior Campaign Executive in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Campaign Executive role. Highlight your experience with insight-led campaigns and how you've tackled real customer challenges in the past. We want to see how you can turn insights into impactful marketing!
Showcase Your Data Skills:Since this role involves tracking and analysing campaign performance, don’t forget to mention any experience you have with data analysis. Share examples of how you've used data to optimise campaigns and drive quality leads. We love a candidate who can back up their creativity with solid numbers!
Demonstrate Collaboration:This position requires working closely with sales and other teams, so be sure to highlight any collaborative projects you've been part of. Show us how you’ve aligned marketing efforts with sales goals and contributed to successful outcomes. Teamwork makes the dream work, right?
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Infinity Group!
How to prepare for a job interview at INFINITY GROUP
✨Know Your Audience
Before the interview, dive deep into understanding the target audience for the campaigns you'll be working on. Familiarise yourself with their pain points and challenges. This will help you demonstrate how your insights can lead to impactful campaigns that resonate with real customer needs.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled marketing challenges in the past. Be ready to discuss specific campaigns where you identified a problem, crafted a solution, and achieved measurable results. This will highlight your ability to think critically and drive meaningful outcomes.
✨Align with Sales Strategies
Understand the sales priorities of the company and be prepared to discuss how your marketing strategies can support these goals. Bring examples of how you've collaborated with sales teams in previous roles to create campaigns that not only generate leads but also convert them into quality opportunities.
✨Data-Driven Decision Making
Be ready to talk about how you've used data to inform your marketing decisions. Share specific instances where you tracked campaign performance, analysed results, and optimised strategies based on insights. This will show your potential employer that you're not just about activity, but about achieving real results.
