At a Glance
- Tasks: Lead the evolution of sales from product-led to solution-focused, driving high-value deals.
- Company: Innovative Microsoft Cloud Solution Partner with a commitment to excellence and employee growth.
- Benefits: Unlimited holiday, private healthcare, flexible working, and company shares.
- Other info: Dynamic environment with a focus on continuous learning and team development.
- Why this job: Shape the future of sales and make a real impact as a trusted partner for clients.
- Qualifications: Experience in sales leadership and a deep understanding of business applications.
The predicted salary is between 80000 - 100000 € per year.
Infinity Group are an innovative Microsoft Cloud Solution Partner based in the UK. We excel in providing award-winning IT Support, Digital Transformation, and Microsoft Dynamics 365 Consultancy services. With a robust team of over 180 professionals, we operate from offices in Tunbridge Wells and London Paddington. Our exceptional work has earned us the prestigious title of Microsoft Partner of the Year for Dynamics Business Central. We are dedicated to fostering a more productive and secure work environment for organizations utilizing Dynamics 365, Microsoft 365, and Azure. Guided by core values of empathy, creativity, ambition, authenticity, and confidence, we celebrate diversity and strive to create a supportive and innovative work environment. We are committed to the well-being and growth of our employees, and we prioritize continuous learning and development through fully funded training programs. Our focus on people, expertise, and commitment to excellence underscores our mission to make a positive impact in the tech industry.
As Head of Dynamics Business Applications Sales, you will lead the evolution of our sales approach from product-led to solution-led, customer-outcome focused engagement. This is not about selling Dynamics 365. It’s about understanding where clients are today, where they need to get to, and designing the right journey to get them there. You will be responsible for building a team that leads with curiosity, challenge, and insight - uncovering real business problems, aligning technology to outcomes, and positioning Infinity Group as a strategic partner rather than a software provider. You will play a hands-on role in high-value opportunities, shaping how we diagnose customer needs, structure solutions, and win complex transformation deals.
What you'll be doing:
- Own and evolve the end-to-end sales approach across Dynamics 365 (BC, CE, Power Platform)
- Redefine how we qualify, shape, and win opportunities — anchored in outcomes, not products
- Lead complex, high-value deals from early engagement through to close
- Personally drive deep discovery with senior stakeholders (CEO, CFO, COO level)
- Translate messy, unclear business problems into structured solution narratives
- Ensure every proposal tells a clear story:
- What’s broken
- Why it matters
- What changes
- What it’s worth
- Build a consistent way of working across the team:
- How we run discovery
- How we shape solutions
- How we position value
- Partner closely with Solution Architects and delivery to:
- Bring credibility into the sales cycle early
- Ensure what’s sold is real, deliverable, and scalable
- Avoid the classic disconnect between sales and delivery
- Improve win rates through:
- Better qualification
- Better positioning
- Better thinking
- Coach and develop a team that:
- Leads with curiosity
- Is comfortable challenging clients
- Thinks commercially, not just tactically
- The client thinks they need a system — but doesn’t understand the real issue
- Multiple stakeholders want different outcomes
- Processes are unclear, undocumented, or broken
- Technology is fragmented across the business
- The commercial case isn’t fully formed
- Break down how the business actually works (not how it’s described)
- Challenge assumptions where needed
- Create clarity where there isn’t any
- Shape a path forward that is both credible and commercially strong
- You don’t lead with “solutions” - you lead with understanding
- You’re comfortable sitting in ambiguity and working towards clarity
- You can challenge senior stakeholders without losing trust
- You connect technology decisions to real business outcomes (growth, cost, risk)
- You know how to structure complex conversations and keep control of them
- You understand how business applications actually impact operations (not just IT)
- You can balance:
- Customer needs
- Commercial reality
- Delivery constraints
- You spot weak opportunities early - and either reshape them or walk away
- You care more about winning the right deals than winning more deals
- You’ll define how sales works at Infinity Group - not just manage it
- You’ll materially improve win rate and deal quality
- You’ll shape how customers perceive us: from 'provider' to 'partner'
- You’ll reduce risk in what we sell by tightening alignment with delivery
- You’ll build a team that clients actually trust
- Ambitious, but not political
- High standards, but pragmatic
- People who care about doing things properly — not just hitting numbers
- Real ownership of how sales evolves
- Freedom to change things that don’t work
- A team open to being challenged and developed
- Direct access to leadership and influence over direction
- Unlimited annual leave
- Private healthcare, life assurance, company shares
- Electric car scheme
- Flexible / remote working (with access to Tunbridge Wells & Paddington)
- Team and company socials, including Illuminate Awards
The kind of problems you’ll solve:
You’ll constantly walk into situations where:
Your job is not to sell into that, your job is to make sense of it. To:
What sets you apart:
Your impact:
What it's like here:
You’ll get:
What you get:
Head of Sales - Business Applications employer: INFINITY GROUP
Infinity Group is an exceptional employer that prioritises employee well-being and growth, offering unlimited holiday, private healthcare, and a flexible remote working environment. With a strong commitment to continuous learning through fully funded training programmes, we foster a culture of innovation and collaboration, empowering our team to redefine ERP sales and make a meaningful impact in the tech industry. Our values of empathy, creativity, and authenticity create a supportive atmosphere where diverse talents thrive and contribute to our mission as a leading Microsoft Cloud Solution Partner.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales - Business Applications
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your understanding of Dynamics 365 and how it can solve real business problems. Be the go-to person for insights!
✨Tip Number 3
Prepare for those tricky interviews! Research common questions for sales roles and practice your responses. Focus on how you can lead with curiosity and challenge assumptions, just like we do at Infinity Group.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our innovative team at Infinity Group.
We think you need these skills to ace Head of Sales - Business Applications
Some tips for your application 🫡
Show Your Understanding:When writing your application, make sure to highlight your understanding of the role. We want to see how you can lead with curiosity and challenge assumptions, so share examples that demonstrate your ability to navigate complex business problems.
Tell a Compelling Story:Your application should tell a clear story about your experience and skills. Just like we expect proposals to outline what's broken and why it matters, your application should clearly convey your journey and how you've shaped solutions in the past.
Align with Our Values:We’re all about empathy, creativity, and authenticity. Make sure your application reflects these values. Share how you’ve fostered a supportive environment or driven innovation in your previous roles to show you’re a great fit for our team.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our innovative team at Infinity Group.
How to prepare for a job interview at INFINITY GROUP
✨Understand the Role Deeply
Before your interview, take the time to really understand what it means to be the Head of Sales for Business Applications. Familiarise yourself with Dynamics 365 and how it can solve real business problems. This will help you articulate how you can lead a solution-led sales approach.
✨Prepare Your Success Stories
Think of specific examples from your past experiences where you've successfully navigated complex sales situations. Be ready to discuss how you identified client needs, shaped solutions, and built trust with senior stakeholders. This will showcase your ability to connect technology decisions to real business outcomes.
✨Showcase Your Leadership Style
Infinity Group values curiosity and challenge, so be prepared to discuss your leadership style. Share how you coach and develop teams to think commercially and lead with insight. Highlight any experiences where you've transformed a team's approach to sales or improved win rates.
✨Ask Insightful Questions
During the interview, don’t hesitate to ask questions that demonstrate your understanding of the challenges faced by clients. Inquire about their current sales processes and how they envision evolving them. This shows your genuine interest in the role and your strategic thinking capabilities.
