At a Glance
- Tasks: Lead the evolution of sales from product-led to solution-focused, driving high-value deals.
- Company: Innovative Microsoft Cloud Solution Partner with a commitment to employee growth and well-being.
- Benefits: Unlimited holiday, private healthcare, flexible working, and company shares.
- Other info: Dynamic environment with a focus on collaboration and continuous learning.
- Why this job: Shape the future of sales and make a real impact in the tech industry.
- Qualifications: Experience in sales leadership and a deep understanding of business applications.
The predicted salary is between 80000 - 100000 £ per year.
Infinity Group are an innovative Microsoft Cloud Solution Partner based in the UK. We excel in providing award‑winning IT Support, Digital Transformation, and Microsoft Dynamics 365 Consultancy services. With a robust team of over 180 professionals, we operate from offices in Tunbridge Wells and London Paddington. Our exceptional work has earned us the prestigious title of Microsoft Partner of the Year for Dynamics Business Central.
We are dedicated to fostering a more productive and secure work environment for organizations utilizing Dynamics 365, Microsoft 365, and Azure. Guided by core values of empathy, creativity, ambition, authenticity, and confidence, we celebrate diversity and strive to create a supportive and innovative work environment. We are committed to the well‑being and growth of our employees, and we prioritize continuous learning and development through fully funded training programmes.
As Head of Dynamics Business Applications Sales, you will lead the evolution of our sales approach from product‑led to solution‑led, customer‑outcome focused engagement. This is not about selling Dynamics 365. It’s about understanding where clients are today, where they need to get to, and designing the right journey to get them there.
You will be responsible for building a team that leads with curiosity, challenge, and insight — uncovering real business problems, aligning technology to outcomes, and positioning Infinity Group as a strategic partner rather than a software provider. You will play a hands‑on role in high‑value opportunities, shaping how we diagnose customer needs, structure solutions, and win complex transformation deals.
What you'll be doing:
- Own and evolve the end‑to‑end sales approach across Dynamics 365 (BC, CE, Power Platform)
- Redefine how we qualify, shape, and win opportunities — anchored in outcomes, not products
- Lead complex, high‑value deals from early engagement through to close
- Personally drive deep discovery with senior stakeholders (CEO, CFO, COO level)
- Translate messy, unclear business problems into structured solution narratives
- Ensure every proposal tells a clear story:
- What’s broken
- Why it matters
- What changes
- What it’s worth
- Build a consistent way of working across the team:
- How we run discovery
- How we shape solutions
- How we position value
- Partner closely with Solution Architects and delivery to:
- Bring credibility into the sales cycle early
- Ensure what’s sold is real, deliverable, and scalable
- Avoid the classic disconnect between sales and delivery
- Improve win rates through:
- Better qualification
- Better positioning
- Better thinking
- Coach and develop a team that:
- Leads with curiosity
- Is comfortable challenging clients
- Thinks commercially, not just tactically
The kind of problems you’ll solve:
- The client thinks they need a system — but doesn’t understand the real issue
- Multiple stakeholders want different outcomes
- Processes are unclear, undocumented, or broken
- Technology is fragmented across the business
- The commercial case isn’t fully formed
Your job is not to sell into that. Your job is to make sense of it.
To:
- Break down how the business actually works (not how it’s described)
- Challenge assumptions where needed
- Create clarity where there isn’t any
- Shape a path forward that is both credible and commercially strong
What Sets You Apart:
- You don’t lead with “solutions” — you lead with understanding
- You’re comfortable sitting in ambiguity and working towards clarity
- You can challenge senior stakeholders without losing trust
- You connect technology decisions to real business outcomes (growth, cost, risk)
- You know how to structure complex conversations and keep control of them
- You understand how business applications actually impact operations (not just IT)
- You can balance: customer needs, commercial reality, delivery constraints
- You spot weak opportunities early – and either reshape them or walk away
- You care more about winning the right deals than winning more deals
Your impact:
- You’ll define how sales works at Infinity Group — not just manage it
- You’ll materially improve win rate and deal quality
- You’ll shape how customers perceive us: from “provider” to “partner”
- You’ll reduce risk in what we sell by tightening alignment with delivery
- You’ll build a team that clients actually trust
What it's like here:
- Ambitious, but not political
- High standards, but pragmatic
- People who care about doing things properly — not just hitting numbers
You’ll get:
- Real ownership of how sales evolves
- Freedom to change things that don’t work
- A team open to being challenged and developed
- Direct access to leadership and influence over direction
What you get:
- Unlimited annual leave
- Private healthcare, life assurance, company shares
- Electric car scheme
- Flexible / remote working (with access to Tunbridge Wells & Paddington)
- Team and company socials, including Illuminate Awards
Head of Sales - Business Applications employer: Infinity Group UK
Infinity Group is an exceptional employer that prioritises employee well-being and growth, offering unlimited holiday, private healthcare, and a flexible working environment. With a strong commitment to continuous learning through fully funded training programmes, we foster a culture of empathy, creativity, and ambition, ensuring our team thrives in a supportive atmosphere. As a Microsoft Cloud Solution Partner, we provide meaningful opportunities for employees to redefine ERP sales and make a significant impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales - Business Applications
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales - Business Applications at Infinity Group UK, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Infinity Group UK. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales - Business Applications. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales - Business Applications
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Infinity Group UK:When writing your cover letter, make sure to tailor your message specifically for Infinity Group UK. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Infinity Group UK
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Infinity Group UK that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Infinity Group UK that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Infinity Group UK’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
