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For Companies At a Glance
- Tasks: Lead the digital experience strategy and enhance customer journeys on our website.
- Company: Join INEOS Automotive, a trailblazer in 4X4 vehicle development.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Shape the future of digital marketing in an innovative automotive company.
- Qualifications: Experience in digital operations, CRM, and project management required.
- Other info: Be part of a diverse team driving extraordinary change.
The predicted salary is between 36000 - 60000 £ per year.
INEOS Automotive – Built For More
Since we started our journey to build a world class, no nonsense 4X4, we’ve come a long way. We’ve established INEOS Automotive as a serious contender in vehicle development and manufacturing. We’ve partnered with some of the biggest names in the automotive industry. We’ve made our way from vision to prototype. We’ve secured a world‑class production facility and delivery team. We’ve delivered Grenadiers to customers all around the world. We’re building our double cab pick up, the Quartermaster.
People and Culture
Easy never changed anything. Not in manufacturing, science, engineering or energy – and certainly not elite sport. At INEOS we tackle every challenge head‑on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consists of around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary. If this sounds like you, let’s talk.
Your role
This new role is to set the global strategy for digital experience and CX approach, to ensure that we meet our prospects and customer expectations for an easy to use and effective website and CRM. The core purpose of the role is to continuously improve the effectiveness of the website in nurturing prospects, facilitating the prospects consideration journey and making it quick and easy to convert onsite (test drive leads, quotes, finance and contact a dealer).
Responsibilities include (but are not limited to):
- Digital experience strategy and evolution as the business continuously evolves
- CX global strategy and execution
- Website conversion performance
- Website health metrics, e.g., SEO, bounce rate, engagement
- Agency team partnership, briefing, delivery
- Email metrics, delivering automated messaging within the resource restraint
- Managing digital marketing lead
What we are looking for:
- Strong experience in digital website operations, optimisation and development with multi–market/language set‑up
- CRM experience using enterprise level systems, development of sequential automated decision programs to nurture prospects and retain customers
- Pro‑active, a self‑starter that can drive progress and delivery with minimal supervision
- Strong knowledge and experience of global multi market website optimisation, authoring and development
- Proficiency in project management and the ability to prioritise effectively
- Comfortable adapting to working at a fast pace and to shifting business dynamics and commercial priorities
- Strong communication skills with an ability to build bridges between technical and non‑technical staff
- Ability to influence and guide stakeholders at all levels of seniority
- Bachelor’s degree (desirable)
If the role sounds of interest and you want to learn more please apply.
Marketing Manager - Digital and CX employer: INEOS
Contact Detail:
INEOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Digital and CX
✨Tip Number 1
Network like a pro! Reach out to people in the automotive and digital marketing sectors. Use LinkedIn to connect with current employees at INEOS Automotive and ask for insights about the company culture and the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in digital website operations and customer experience strategies. This will give you an edge during interviews.
✨Tip Number 3
Be ready to discuss your ideas! Think about how you would improve the digital experience at INEOS. Bring fresh, actionable suggestions to the table during your interview to demonstrate your proactive mindset.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the INEOS team.
We think you need these skills to ace Marketing Manager - Digital and CX
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager - Digital and CX. Highlight your experience in digital website operations and CRM systems, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive progress.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for our team. Mention specific projects or experiences that align with our goals at INEOS Automotive, especially around digital experience and customer journey.
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application reflects that. Use clear, concise language and structure your documents well. This will not only show your skills but also make it easier for us to see your potential.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which we love!
How to prepare for a job interview at INEOS
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital experience strategies and website optimisation. Be ready to discuss specific examples of how you've improved website performance or customer experience in previous roles.
✨Showcase Your CRM Skills
Prepare to talk about your experience with enterprise-level CRM systems. Highlight any automated decision programmes you've developed and how they helped nurture prospects or retain customers.
✨Be a Proactive Problem Solver
Demonstrate your proactive nature by sharing instances where you've driven progress with minimal supervision. Companies love candidates who can take the initiative and deliver results without needing constant guidance.
✨Communicate Like a Champ
Strong communication skills are key, especially when bridging the gap between technical and non-technical teams. Practice explaining complex concepts in simple terms, and be prepared to discuss how you've influenced stakeholders at various levels.