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- Tasks: Lead the digital experience strategy and optimise our website for customer engagement.
- Company: Join INEOS Automotive, a trailblazer in vehicle development and manufacturing.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Why this job: Make a real impact on customer experience in a fast-paced automotive industry.
- Qualifications: Experience in digital marketing, CRM systems, and project management.
- Other info: Be part of an international team that values grit, rigour, and humour.
The predicted salary is between 36000 - 60000 £ per year.
INEOS Automotive - Built For More. Since we started our journey to build a world class, no nonsense 4X4, we have come a long way. We have established INEOS Automotive as a serious contender in vehicle development and manufacturing. We have partnered with some of the biggest names in the automotive industry. We have made our way from vision to prototype. We have secured a world-class production facility and delivery team. We have delivered Grenadiers to customers all around the world. We are building our double cab pick up, the Quartermaster.
People and Culture. Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consists of around 1500 employees, 10 locations and 44 nationalities; we are an international team working together to challenge the ordinary. If this sounds like you, let’s talk.
Your role. This new role is to set the global strategy for digital experience and CX approach, to ensure that we meet our prospects and customer expectations for an easy to use and effective website and CRM. The core purpose of the role is to continuously improve the effectiveness of the website in nurturing prospects, facilitating the prospects consideration journey and making it quick and easy to convert onsite (test drive leads, quotes, finance and contact a dealer).
Responsibilities include (but are not limited to):
- Digital experience strategy and evolution as the business continuously evolves
- CX global strategy and execution
- Website conversion performance
- Website health metrics, e.g., SEO, bounce rate, engagement
- Agency team partnership, briefing, delivery
- Email metrics, delivering automated messaging within the resource restraint
- Managing digital marketing lead
What we are looking for:
- Strong experience in digital website operations, optimisation and development with multi-market/language set-up
- CRM experience using enterprise level systems, development of sequential automated decision programs to nurture prospects and retain customers
- Pro-active, a self-starter that can drive progress and delivery with minimal supervision
- Strong knowledge and experience of global multi-market website optimisation, authoring and development
- Proficiency in project management and the ability to prioritise effectively
- Comfortable adapting to working at a fast pace and to shifting business dynamics and commercial priorities
- Strong communication skills with an ability to build bridges between technical and non-technical staff
- Ability to influence and guide stakeholders at all levels of seniority
- Bachelor's degree (desirable)
If the role sounds of interest and you want to learn more please apply.
Marketing Manager - Digital and CX employer: INEOS Automotive
Contact Detail:
INEOS Automotive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Digital and CX
✨Tip Number 1
Network like a pro! Reach out to people in the automotive and digital marketing sectors. Use LinkedIn to connect with current employees at INEOS Automotive and ask for insights about the company culture and the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in digital website operations and customer experience strategies. This will give you an edge during interviews.
✨Tip Number 3
Be ready to discuss your ideas! Think about how you would approach the digital experience strategy for INEOS. Bring fresh ideas to the table that align with their mission of tackling challenges head-on.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the INEOS team.
We think you need these skills to ace Marketing Manager - Digital and CX
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager - Digital and CX. Highlight your experience in digital website operations and CRM systems, as these are key for us at INEOS Automotive.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital experience and customer experience strategies. Let us know how you can help us improve our website and conversion performance.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Quantify your achievements in previous roles, especially those related to website optimisation and digital marketing. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at INEOS Automotive
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital experience strategies and website optimisation. Be ready to discuss specific examples of how you've improved website performance or customer experience in previous roles.
✨Showcase Your CRM Skills
Prepare to talk about your experience with CRM systems, especially any enterprise-level platforms. Highlight any automated decision programmes you've developed and how they helped nurture leads or retain customers.
✨Be a Proactive Problem Solver
Demonstrate your proactive nature by sharing instances where you've driven progress with minimal supervision. Think of challenges you've faced and how you tackled them head-on, just like INEOS does!
✨Communicate Like a Champ
Since the role involves bridging gaps between technical and non-technical teams, practice explaining complex concepts in simple terms. Show that you can influence and guide stakeholders at all levels with your strong communication skills.