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- Tasks: Lead the digital experience strategy and optimise our website for customer engagement.
- Company: Join INEOS Automotive, a trailblazer in vehicle development with a vibrant culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on customer experience in a fast-paced automotive industry.
- Qualifications: Experience in digital marketing, CRM systems, and strong project management skills.
- Other info: Be part of an international team that values grit, humour, and innovation.
The predicted salary is between 36000 - 60000 £ per year.
INEOS Automotive - Built For More. Since we started our journey to build a world class, no nonsense 4X4, we have come a long way. We have established INEOS Automotive as a serious contender in vehicle development and manufacturing. We have partnered with some of the biggest names in the automotive industry. We have made our way from vision to prototype. We have secured a world-class production facility and delivery team. We have delivered Grenadiers to customers all around the world. We are building our double cab pick up, the Quartermaster.
People and Culture. Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consists of around 1500 employees, 10 locations and 44 nationalities; we are an international team working together to challenge the ordinary.
Your role. This new role is to set the global strategy for digital experience and CX approach, to ensure that we meet our prospects and customer expectations for an easy to use and effective website and CRM. The core purpose of the role is to continuously improve the effectiveness of the website in nurturing prospects, facilitating the prospects consideration journey and making it quick and easy to convert onsite (test drive leads, quotes, finance and contact a dealer).
Responsibilities include (but are not limited to):
- Digital experience strategy and evolution as the business continuously evolves
- CX global strategy and execution
- Website conversion performance
- Website health metrics, e.g., SEO, bounce rate, engagement
- Agency team partnership, briefing, delivery
- Email metrics, delivering automated messaging within the resource restraint
- Managing digital marketing lead
What we are looking for:
- Strong experience in digital website operations, optimisation and development with multi-market/language set-up
- CRM experience using enterprise level systems, development of sequential automated decision programs to nurture prospects and retain customers
- Pro-active, a self-starter that can drive progress and delivery with minimal supervision
- Strong knowledge and experience of global multi-market website optimisation, authoring and development
- Proficiency in project management and the ability to prioritise effectively
- Comfortable adapting to working at a fast pace and to shifting business dynamics and commercial priorities
- Strong communication skills with an ability to build bridges between technical and non-technical staff
- Ability to influence and guide stakeholders at all levels of seniority
- Bachelor's degree (desirable)
If the role sounds of interest and you want to learn more please apply.
Marketing Manager - Digital and CX in London employer: INEOS Automotive
Contact Detail:
INEOS Automotive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Digital and CX in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially how they relate to digital experience and customer experience. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in digital marketing and CRM can directly benefit the company. Highlight your experience with website optimisation and how it aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Manager - Digital and CX in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager - Digital and CX. Highlight your experience in digital website operations and CRM systems, and don’t forget to mention any multi-market projects you've worked on!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital experience and customer experience strategies. Share specific examples of how you've improved website performance or enhanced customer journeys in previous roles.
Show Off Your Skills: Don’t just list your skills; demonstrate them! If you’ve got strong project management abilities or experience with SEO and engagement metrics, make sure to weave these into your application. We want to see how you can drive progress and delivery!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at INEOS Automotive!
How to prepare for a job interview at INEOS Automotive
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing strategies, website optimisation, and CRM systems. Be ready to discuss specific examples of how you've improved website performance or enhanced customer experience in previous roles.
✨Showcase Your Proactivity
Prepare to share instances where you've taken the initiative to drive projects forward. INEOS values self-starters, so highlight times when you’ve successfully managed tasks with minimal supervision and delivered results.
✨Communicate Effectively
Practice explaining complex digital concepts in simple terms. You’ll need to bridge the gap between technical and non-technical staff, so demonstrate your ability to communicate clearly and effectively during the interview.
✨Be Ready for Fast-Paced Questions
Expect questions about how you handle shifting priorities and fast-paced environments. Prepare examples that showcase your adaptability and how you've thrived under pressure in previous roles.