At a Glance
- Tasks: Lead global marketing strategies and drive impactful campaigns across multiple regions.
- Company: Dynamic company focused on international brand growth in the food industry.
- Benefits: Pension contributions, life insurance, hybrid working, and increasing annual leave.
- Other info: Join a collaborative team with opportunities for professional growth.
- Why this job: Shape global marketing efforts and make a real impact on brand presence.
- Qualifications: Experience in international marketing and strong analytical skills required.
Location: London
Benefits include:
- Company pension contribution
- Life insurance scheme
- Holiday club
- Employee benefits platform
- Employee assistance programme & 24/7 GP access
- Increasing annual leave with length of service
- Hybrid working available after probation
The Opportunity
We are seeking a strategic and commercially minded Marketing Lead to lead and shape international marketing activity across multiple markets. Working closely with global commercial teams, you will define direction, guide execution and ensure delivery of impactful, insight-led marketing activity across regions. This role is key to strengthening international brand presence and supporting sustainable commercial growth across both established and emerging markets.
Key Responsibilities
- Develop and deliver the global marketing strategy across multiple regions
- Drive consistent brand presence across international campaigns, communications and events
- Lead on global exhibitions and international event activity
- Work closely with commercial teams to support market expansion and growth
- Provide clear briefs and direction to the wider marketing team
- Ensure all marketing activity is aligned, high quality and commercially focused
- Use insight and performance data to evaluate effectiveness and identify improvements
- Adapt marketing approaches to suit different regional and cultural markets
About You
- Strong experience in international/global marketing roles
- Proven experience delivering global campaigns and exhibitions
- Strong B2B background, with some B2C exposure desirable
- Commercially focused with experience supporting market growth across regions
- Confident stakeholder manager, able to work across international teams
- Strong analytical and insight-led approach
- Excellent communication and relationship-building skills
- Degree or relevant qualification in Marketing, Events or related field
You must come from a food background.
Marketing Lead - Global in London employer: Industrious Recruitment
As a Marketing Lead - Global based in London, you will thrive in a dynamic and inclusive work culture that prioritises employee well-being and professional growth. With benefits such as a generous pension scheme, life insurance, and access to a comprehensive employee assistance programme, the company fosters a supportive environment where your contributions are valued. The hybrid working model post-probation allows for flexibility, making it an ideal place for those seeking a meaningful career in international marketing within the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - Global in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Industrious Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Industrious Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Industrious Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Industrious Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead - Global in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Industrious Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Industrious Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Industrious Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Industrious Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Industrious Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Industrious Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
