At a Glance
- Tasks: Lead and shape the marketing strategy for a dynamic B2B food processing business.
- Company: Join a leading multi-site company with a strong UK and international presence.
- Benefits: Enjoy a company pension, life insurance, and a comprehensive employee benefits platform.
- Other info: Hybrid working available after probation; excellent career growth opportunities await.
- Why this job: Make a real impact by building a high-performing marketing function from the ground up.
- Qualifications: Senior marketing leadership experience in food or B2B sectors is essential.
A leading, multi-site B2B food processing business with a strong UK and international presence is seeking a Head of Marketing to take full ownership of its marketing strategy, structure, and delivery. This is a rare opportunity to build and lead a high-performing marketing function from the ground up, driving commercial growth, strengthening brand positioning, and directly supporting sales performance across UK and global markets.
The Role
You will define and lead the overall marketing strategy, working closely with senior leadership and commercial teams to ensure all activity is insight-led, commercially focused, and delivers measurable impact.
Key responsibilities include:
- Marketing Strategy & Leadership
- Own and develop the full marketing strategy aligned to business growth objectives
- Build and structure the marketing function
- Lead, develop, and mentor the marketing team and external partners
- Brand, Campaigns & Communications
- Own brand strategy and positioning across all channels
- Lead integrated campaigns supporting sales, growth, and visibility
- Oversee content, digital, social media, and communications activity
- Ensure consistent messaging across all touchpoints
- Commercial Impact
- Partner closely with sales and commercial teams to align marketing activity
- Develop sales enablement and commercial marketing materials
- Drive lead generation, conversion, and customer retention outcomes
- Events & Market Presence
- Lead strategy for events, exhibitions, awards, and sponsorships
- Manage external agencies and supplier relationships
- Ensure strong external brand representation
- Data & Performance
- Own marketing performance measurement and reporting
- Use analytics and insight to optimise ROI and effectiveness
- Drive continuous improvement across all marketing activity
About You
You are a commercially minded, strategic marketing leader with strong experience in food, B2B, or international markets. You understand how marketing drives sales and growth and are confident building structure, teams, and processes from the ground up.
Key experience:
- Senior marketing leadership experience in food/B2B or similar sectors
- Strong commercial acumen and close alignment with sales functions
- Experience leading and developing marketing teams
- Strong brand, campaign, and multi-channel marketing expertise
- Data-led decision making with clear ROI focus
- Confident stakeholder management at senior level
Degree in Marketing or equivalent experience preferred.
Why This Role?
This is a genuine opportunity to shape a marketing function, influence commercial direction, and play a key role in long-term business growth within a fast-moving, ambitious organisation.
Head of Marketing in London employer: Industrious Recruitment
As a leading multi-site B2B food processing business, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a strong focus on professional development, you will have the unique opportunity to shape and lead a full marketing function while enjoying benefits such as a company pension, life insurance, and access to a comprehensive employee assistance programme. Located in Islington, London, with hybrid working options available post-probation, this role offers a perfect blend of flexibility and the chance to make a significant impact on our global marketing strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Show them you’re not just another candidate; you’re someone who understands their market and can bring fresh ideas to the table.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your strategic thinking and leadership skills, especially in marketing, to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in building marketing strategies and leading teams, as these are key aspects of the job. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in B2B marketing and how you’ve driven growth. Let us know what excites you about this opportunity!
Showcase Your Data Skills:Since data-led decision making is crucial for this position, make sure to highlight your experience with analytics and performance measurement. We love seeing how you've used data to optimise marketing efforts and achieve ROI in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Industrious Recruitment
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the company's current marketing strategy and how it aligns with their business growth objectives. Be ready to discuss how you would enhance or reshape this strategy based on your experience in B2B and food sectors.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully built and led marketing teams in the past. Highlight your mentoring approach and how you've developed talent within your teams, as this role requires strong leadership to shape a high-performing marketing function.
✨Demonstrate Commercial Acumen
Be prepared to discuss how your marketing initiatives have directly driven sales and growth in previous roles. Use specific metrics and outcomes to illustrate your impact, showing that you understand the importance of aligning marketing with commercial objectives.
✨Engage with Data-Driven Insights
Familiarise yourself with key performance indicators relevant to marketing success. Be ready to talk about how you've used data analytics to optimise marketing campaigns and improve ROI, as this will be crucial for measuring performance in the new role.
