At a Glance
- Tasks: Lead and innovate the marketing strategy to drive business growth and brand positioning.
- Company: Established B2B food business with a focus on collaboration and impact.
- Benefits: Company pension, life insurance, employee benefits, and hybrid working options.
- Other info: Opportunity for regular travel and career advancement in a thriving environment.
- Why this job: Take ownership of marketing and make a significant impact in a dynamic industry.
- Qualifications: Proven experience in B2B marketing leadership and team management.
The predicted salary is between 60000 - 80000 £ per year.
This is a rare opportunity to join a well-established, multi-site B2B food business as Head of Marketing, taking full ownership of the marketing strategy, structure, and delivery. The role is focused on building a high-performing marketing function that directly supports commercial growth, sales effectiveness, and long-term brand positioning.
The role will involve leading the overall marketing strategy, managing brand positioning, campaigns, communications, events, and performance marketing, while working closely with senior leadership and commercial teams to drive measurable business impact.
Key areas include:
- Defining and evolving the marketing strategy in line with business growth objectives
- Leading and developing the marketing team and external partners
- Driving integrated campaigns across digital, social, events, and brand activity
- Supporting sales growth through commercially focused marketing initiatives
- Using analytics, SEO, ROI tracking, and data insights to optimise performance
- Managing events, exhibitions, sponsorships, and external brand presence
The business is looking for a commercially astute marketing leader with strong B2B experience.
Head of Marketing employer: Industrious Recruitment
Join a dynamic and innovative B2B food business in Islington, London, where you will have the opportunity to lead a high-performing marketing team and shape the future of the brand. With a strong focus on employee well-being, we offer a comprehensive benefits package including a company pension, life insurance, and an employee assistance programme, alongside a hybrid working model post-probation. Our collaborative work culture fosters professional growth and encourages creativity, making this an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Marketing role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your past marketing campaigns and successes. We want to see how you’ve driven growth and brand positioning in previous roles, so make it visually appealing and data-driven.
✨Tip Number 3
Prepare for the interview by researching the company inside out. Understand their current marketing strategies and think about how you can enhance them. We love candidates who come in with fresh ideas and a clear vision for the future!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are ready to take ownership of their marketing journey.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of Marketing role. Highlight your achievements in B2B marketing and any leadership roles you've held, as we want to see how you can drive our marketing strategy.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your vision aligns with our goals. Be specific about how you can contribute to our marketing function and support commercial growth.
Showcase Your Analytical Skills:Since data-driven decisions are key for us, make sure to mention your experience with analytics, SEO, and ROI tracking. We want to know how you've used these tools to optimise marketing performance in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Industrious Recruitment
✨Know Your Marketing Strategy
Before the interview, dive deep into the company's current marketing strategy. Understand their brand positioning and recent campaigns. This will help you articulate how your vision aligns with their goals and demonstrate your expertise in driving commercial growth.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Prepare examples of how you've successfully developed and motivated teams in the past. Highlight specific instances where your leadership directly contributed to achieving marketing objectives or improving team performance.
✨Be Data-Driven
Familiarise yourself with key metrics that matter in B2B marketing, such as ROI tracking and SEO performance. Be ready to discuss how you've used analytics to optimise campaigns and drive measurable business impact in previous roles.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges. Think about potential scenarios related to integrated campaigns or managing events. Practising your responses will help you convey your strategic thinking and problem-solving skills effectively.
