Regional Business Development Manager

Location: Field Based – North, Midlands/Wales, South

Salary: Competitive

Hours: Standard Office Hours

Business Overview

With over 50 years of experience, ICE is the UK’s largest independent provider of cleaning equipment. We manage thousands of sites across the UK in a wide variety of sectors including retail, healthcare, warehousing, manufacturing, distribution, and education. As well as supplying and servicing traditional cleaning equipment, we also have over a decade of experience in robotic floor cleaning machines. We are committed to a greener future through our own ESG strategy, and we focus on ensuring we offer products and services to customers that support their own sustainability goals and commitments.

At ICE we strive to encourage personal development and career progression, offering on-the-job training as well as support for professional qualifications for our employees. We are a fast-growing business and this position would suit someone who likes to hit the ground running and has a drive for success.

Role Overview

As Regional Business Development Manager, you will be responsible for driving growth within a defined region by identifying new business opportunities, expanding customer relationships and promoting the company’s range of industrial cleaning solutions. The Regional Business Development Manager plays a key role in representing the brand, understanding client needs across various sectors and delivering value-driven proposals that support long-term partnerships. The role requires a proactive, consultative sales approach, strong market awareness and close collaboration with internal teams to ensure the seamless delivery of solutions that meet both operational and commercial objectives.

Key Responsibilities and Accountabilities:

• Lead the development and execution of comprehensive sales strategies aligned with organisational goals.
• Proactively develop relationships with clients.
• Deliver on target performance on given sales budgets, driving revenue growth and market expansion.
• Foster a customer-centric approach, ensuring high levels of customer satisfaction and loyalty.
• Collaborate with marketing and product teams to align sales strategies with market trends.
• Monitor and analyse sales metrics to identify areas for improvement and optimisation.
• Establish and nurture relationships with allocated development accounts and developing further key stakeholder relationships.
• Conduct demonstrations and trials on customer sites.
• Conduct site surveys.
• Provide regular reports and updates to the executive team on sales performance including utilising the Performance to Budget and Sales Tracker.
• Conduct thorough market analysis to identify new opportunities and trends.
• Provide insights on competitor activities and market dynamics.
• Develop and manage sales forecasting models to predict future sales performance.
• Collaborate with finance and operations to align sales forecasts with production and inventory planning.
• Identify and foster strategic partnerships that can contribute to revenue growth.
• Negotiate and finalise partnership agreements to create mutually beneficial relationships.
• Collaborate with other departments, such as marketing, to ensure alignment and synergy in business strategies.
• Work closely with Service Delivery to address customer needs and concerns.
• Provide training and product development to customers and for the strategic clients of ICE.
• Spend time developing our key new business prospective sales targets.
• Establish processes for obtaining customer feedback and addressing concerns promptly.
• Analyse and optimise the sales funnel to increase conversion rates at each stage.
• Implement strategies to shorten the sales cycle and improve efficiency.

Qualifications, Skills and Experience:

• Proven experience in a Sales role at mid-tier level, selling to SMEs, owner operating cleaning companies and national organisations.
• Track record of achieving and surpassing sales targets.
• Excellent communication and presentation skills for both internal and external stakeholders.
• Proven negotiation skills both internally and externally.
• Ability to think strategically and align sales strategies with overall business objectives.
• Customer-focused mindset.
• Strong analytical skills and a data-driven approach to decision-making.
• Capacity for innovative thinking to create new business win plans.
• Ability to collaborate across departments and work seamlessly with cross-functional teams.

To Apply

If you feel you are a suitable candidate and would like to work for Industrial Cleaning Equipment, please do not hesitate to apply.