Technology & Competitive Solution Marketing Manager Staines-upon-Thames, , United Kingdom Marketing

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge. At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust. We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities.

As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view. By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world. We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference. If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Technology & Competitive Solution Marketing Manager requires a strong understanding of the enterprise software landscape and someone who is not afraid to think differently. Contributing to the growth of IFS in a variety of ways you will play an integral role in the development of key marketing campaigns aligned to IFS’s GTM. The role is fast-paced and the desired candidate will be a pragmatic, intuitive hands‑on marketer that will work with many teams across the organization. The candidate will work on a variety of programs and actively contribute to the success of the central marketing team.

Typical responsibilities will include:

• Meeting demand generation goals that align to the business’s strategic growth focus areas.
• Owning the development of an annual demand generation plan and delivering end‑to‑end marketing campaigns that support IFS’s GTM and fulfil pipeline requirements.
• Identifying and prioritizing campaign development based on business imperatives.
• Design and manage production of high value short and long form content - including advertising, direct mail, event toolkits, digital content, webinars and social media messaging - that supports regional customer acquisition and revenue goals.
• Partner with regional marketing to plan and support their execution of your centrally generated demand generation programs – providing key insights into methods of execution, account prioritization and success metrics.
• Enablement of BD, AE and regional marketing for key demand generation marketing campaigns – providing a full spectrum of the campaign covering the who, what, how and why for successful execution and performance.
• Analyze, monitor, measure, and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance.
• Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.
• Working closely with key industry solution marketers, to align competitive campaigns to IFS’s industry GTM approach.
• Connect with Product Marketing Teams to articulate the strengths of IFS’s solutions in your aligned industry.
• Collaborate with IFS’s competitive intelligence team to articulate a succinct route to market message.
• Ownership and accountability for your aligned section of the ifs.com website – working closely with SEO/AEO teams to rank highly for critical keywords and improving user journey.
• Collaborate with the central IFS campaign execution team for key activities including webinars, digital programs and events. And gaining key insights into campaign performance and what’s delivering results (MQLs/SQLs).
• Support with key IFS events including IFS Unleashed and Connect where required.

Qualifications

Understanding of online marketing platforms and how they can be used effectively to source, nurture and accelerate prospect’s sales journeys. Undergraduate degree, ideally with a focus in Marketing, Engineering, or a related business field (or relevant training/experience).

Additional Information

• Confident, outgoing personality that can integrate with a busy team environment.
• Solid written, verbal, interpersonal, and presentation communication skills in English.
• Self-starter with a strong ability to prioritize, perform and deliver to a deadline.
• Creative, hard‑working and punctual.
• Ability to demonstrate marketing ideas via a personable, consultative approach, working across all levels in the organization.

We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in‑office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.